Senior Manager, CRM

Socket.dev

Mount Royal

On-site

CAD 120,000 - 160,000

Full time

9 days ago

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Benefits offered by this job

Performance bonuses

Group retirement savings with employer

Flexible group insurance

Employee discount at Garage and Dynam"

Exclusive private sample sales

Flexible vacation policy

Job summary

Groupe Dynamite Inc. in Montréal seeks a Senior Manager, CRM to own the strategy and long-term roadmap for CRM channels including email, SMS, and app push.

You will lead the full CRM team to drive engagement, personalization, and lifetime value while guiding execution day-to-day. Reporting to the Director, Customer Retention, you will partner with cross-functional teams, manage budgets, and bring AI into decision-making to optimize customer experiences.

Qualifications

Bachelor's degree in Marketing, Business, Strategic Management, or a quantitative field.
8+ years of hands-on experience in digital CRM, lifecycle marketing, or relevant management consulting.
4+ years of direct people management experience.
Hands-on experience with Braze, Salesforce Marketing Cloud, Klaviyo, or a comparable enterprise CRM/CDP such as Segment or Optimove.
Experience operating within an Agile framework (JIRA, Confluence).
Strong quantitative background, data-driven with sharp problem-solving and data-auditing skills; experience with GA4, Sigma, Snowflake, or Supermetrics.
Bilingual in French and English for daily communication with suppliers, employees, and stakeholders.

Responsibilities

Set the vision, CRM strategy, and multi-year roadmap across email, SMS, and app push, with plans to expand into new channels.
Guide the team on smart next-best-action orchestration to grow engagement and lifetime value; manage CRM budget and ROI.
Set high standards, document processes, and enforce CRM governance; continuously improve team output.
Bring AI into decision-making, outputs, and workflows to improve efficiency and customer experience.
Partner with brand, creative, product, IT, and other stakeholders to align on priorities and unblock teams.
Research, prepare, and pitch executive-level business cases to secure investment.
Drive and operationalize the CRM A/B testing program for learning and added value.
Report on CRM performance using Excel, GA4, Sigma, Snowflake; surface insights and opportunities.
Coach and develop direct reports; build a best-in-class team with career-path clarity.
Ensure compliance with CASL, GDPR and data/privacy regulations across markets.
Be the visionary and thought leader on CRM, driving innovation and new ideas.

Skills

CRM strategy

People management

A/B testing

Data analytics

Budget management

Stakeholder collaboration

Bilingual French-English

Education

Bachelor's degree in Marketing/Business/Quantitative field

MBA or equivalent asset

Tools

Braze

Salesforce Marketing Cloud

Klaviyo

Segment

Optimove

JIRA

Confluence

Google Analytics 4

Sigma

Snowflake

Supermetrics

Job description

Overview

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary

Join the Customer Retention team as our Senior Manager, CRM. This is an exciting time of rapid growth and geographical expansion for GDI, with new technical capabilities for the team. You'll own the strategy and long-term roadmap for our CRM channels, email, SMS, and app push, with emerging channels launching soon, and lead the full CRM team to deliver best-in-class, personalized customer experience. Reporting to the Director, Customer Retention, you'll be the strategic owner of CRM performance, setting the vision for how we grow engagement and lifetime value through customer insight, advanced personalization, segmentation, and iterative testing, while staying close enough to the work to guide execution and unblock your team day to day.

This is a people management role where you'll also collaborate closely across teams and gain regular visibility with the leadership team. Be part of our ongoing shift from a traditional brick & mortar retailer to a global omni-channel leader and tech-first fashion disruptor.

Responsibilities

Set the vision, CRM strategy, and multi-year roadmap across email, SMS, and app push, with plans to expand into new channels;
Guide the team on smart, next-best-action orchestration strategies to grow customer engagement and lifetime value;
Own, monitor, and manage the CRM budget, making spend decisions that optimize ROI;
Set high standards, document processes, and enforce CRM governance, continuously improving the quality, speed, and efficiency of the team's output;
Bring AI into our decision-making, output, and workflows, whether to improve operational efficiency or the customer experience;
Partner closely with brand, creative, product owners, IT, and other stakeholders to align on priorities, resolve issues, and unblock the working teams;
Research, prepare, and pitch executive-level business cases to secure new investment or gain cross-functional alignment;
Drive and operationalize the CRM A/B testing program for learning, innovation, and added customer value;
Report on, analyze, and audit CRM performance data, deep-diving with tools such as Excel, Sigma, Snowflake, and Google Analytics 4, to surface deeper insights, proactively course correct, and highlight new opportunities;
Coach and develop the skills of your direct reports, building a best-in-class team with a clear path for their career growth;
Stay on top of CASL, GDPR, and other data and privacy regulations across the markets we operate in, and ensure GDI's ongoing compliance;
Be the visionary and thought leader on CRM, bringing innovation, new ideas, and best practices to the team.

Qualifications

Bachelor's degree in Marketing, Business, Strategic Management, or a quantitative field required; an MBA or equivalent advanced degree is an asset;
8+ years of hands‑on experience in digital CRM, lifecycle marketing, or relevant management consulting;
4+ years of direct people management experience;
Hands‑on experience with Braze, Salesforce Marketing Cloud, Klaviyo, or a comparable enterprise CRM and/or CDP such as Segment or Optimove;
Experience operating within an Agile framework (JIRA, Confluence);
Strong quantitative background, data‑driven, with sharp problem‑solving, A/B testing, and data‑auditing skills, and expertise in reporting tools such as Google Analytics 4, Sigma, Snowflake, or Supermetrics;
Hands‑on experience with first‑party data collection aimed at deep personalization;
Experience building financial forecasting models and managing budgets;
Adept at data storytelling and presenting to senior leadership;
A fast, confident, thoughtful decision‑maker who is comfortable leading through change;
Strong influencing skills, with good judgement in weighing business tradeoffs in time, budget, and impact;
Strong understanding of the fashion retail industry is a plus;
Bilingualism (French and English) is required for daily communication with suppliers, employees, and stakeholders, both within and outside of Quebec.