Senior Manager, Content Enablement

Raise; Toronto; On-site; CAD 96,000 - 113,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Raise is seeking a Senior Manager, Content Enablement in Toronto to lead the development of content frameworks, playbooks, and governance that scale across the organization.

You'll coach cross‑functional teams, boost editorial quality, and align content with regulatory standards, SEO, and audience-first writing. This hybrid role emphasizes partnership, process design, and ongoing performance optimization for financial content teams.

Qualifications

• 7+ years in content marketing, editorial strategy, or content operations.
• Experience building content systems, playbooks, or frameworks that improve output quality or efficiency.
• Strong knowledge of modern SEO and semantic search principles; translate technical concepts for non-technical writers.
• Excellent writing skills across formats and tones, including polished financial content.
• Data-driven with analytics platforms to evaluate content performance and guide guidance.
• Comfort operating in ambiguity and building structured systems in evolving content environments.

Responsibilities

• Create and maintain content frameworks, playbooks, and governance for efficient content production.
• Coach teams on content best practices, onboarding, and audience-first writing while aligning with SEO and regulatory standards.
• Collaborate with SEO to translate requirements into actionable guidance for non-technical creators.
• Develop content coordination across teams and maintain a living content calendar.

Skills

Content strategy

Editorial standards

SEO fundamentals

Writing

Analytics

Regulatory writing

Tools

Google Search Console

SEMrush

Job description

Senior Manager, Content Enablement

• Location: Toronto, ON – Hybrid
• Pay Rate: $46.10/hr - $54.50/hr
• Contract Length: 12 Months

We at Raise are hiring a Senior Manager, Content Enablement for one of our top clients. After establishing themselves as an industry leader, they’re now expanding their team to meet rising demand.

Key Responsibilities & Accountabilities

Content Frameworks & Best Practices

• Create and maintain content frameworks and playbooks that cover editorial standards, content formats, channel-specific guidance, optimization principles
• Build and refine tonal guidelines and brand voice standards that enable teams to produce content that is both authentic to their audience and aligns with the broader RBC brand.
• Establish content quality standards, review checklists, and self-serve governance tools that allow teams to ship content efficiently

Enablement & Team Support

• Act as a strategic partner and content coach to teams, helping them build scalable internal content capabilities.
• Design and deliver onboarding materials, workshops, and reference guides that upskill marketers on content best practices, SEO, regulatory standards, and audience-first writing.
• Partner with SEO team to translate complex requirements (schema markup, structured data, semantic entity graphs) into plain-language guidance that non-technical content creators can act on independently.
• Collaborate with compliance and legal teams to create streamlined, team-friendly compliance reference materials, reducing review cycle time without compromising regulatory standards.

Content Coordination

• Serve as the Personal Banking marketing’s connector for content topics and themes — maintaining a living view of what is being produced, planned, and prioritized to surface overlaps, gaps, and opportunities.
• Facilitate regular cross-LOB content alignment sessions to synchronize editorial priorities, share performance learnings, and coordinate on shared topics where a unified approach would serve the organization better than parallel efforts.
• Maintain a content calendar that serves as the shared source of truth for what has been published, what is in flight, and what white space exists across the enterprise.

Content Production

• Generate written content directly when organizational priorities, speed-to-market requirements, or capability gaps make direct production the right call.

Performance & Continuous Improvement

• Track and analyze the performance of content produced using the frameworks and playbooks you develop, using results to continuously refine guidance and close gaps.
• Champion a test-and-learn culture, building feedback loops between content teams and performance data so that best practices evolve in step with algorithm changes and audience behaviour.

Requirements

• 7+ years of experience in content marketing, editorial strategy, or content operations, ideally within a large financial institution, regulated industry, or complex matrix organization.
• Demonstrated experience building content systems, playbooks, or frameworks that have measurably improved the output quality or production efficiency of a team — not just managing content yourself.
• Strong working knowledge of modern SEO, and semantic search principles, with the ability to translate technical concepts into accessible, actionable guidance for non-technical writers and marketers.
• Excellent writing skills across a range of formats and tones, with the ability to produce polished financial content directly when required.
• Data-driven approach to content: proficiency with analytics platforms (e.g., Google Search Console, SEMrush) to evaluate content performance and translate findings into practical team guidance.
• Comfort operating in ambiguity, with the ability to build structured systems and clarity in environments that are still matururing their content practices.

Looking for meaningful work? We can help!

Raise is an established hiring firm with over 65 years of experience. We believe strongly in making the world a better place through work, which is why we’re a certified B Corporation and donate 10% of our profits to charity.

We strive to build teams that reflect the diversity of the communities we work in. We encourage all qualified applicants to apply, including people from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people identifying as LGBTQ2SI, veterans, and people with visible/nonvisible disabilities.

We have a dedicated webpage for accommodations where you can learn more about what we offer and request accommodation: https://raise.jobs/accommodations/

In order to submit candidates for roles, our clients will sometimes require personal information to confirm the identity of applicants and their legal status to work. Raise will never ask you for personal or banking information unless you have been selected for a job. If you are ever unsure about the legitimacy of this or another job posting by Raise (or have any other questions), please contact us at [phone] or [e-mail]