Senior Manager, Business Insights

Spin Master; Toronto; Hybrid; CAD 119,000 - 158,000; Full time

Benefits offered by this job

Growth opportunities

Flexible work hours

Comprehensive benefits

Innovation and collaboration

Fun work culture

Job summary

Spin Master is seeking a Sr. Manager, Business Insights to own the Looker strategy and dashboard ecosystem for our global Toy business.

You will lead a team of analysts to transform multi-channel toy data into actionable dashboards, empowering brand, sales, and supply chain teams to make data-driven decisions. The role requires 5+ years in BI/Analytics and 1–2 years in technical leadership, with strong SQL and Looker (LookML) expertise.

Qualifications

• 5+ years of experience in BI/Analytics, with 1–2 years in technical leadership or mentoring.
• Experience translating complex business requirements into scalable semantic data models and dashboards.
• Hands-on with Looker (LookML) or similar modern BI ecosystems preferred.

Responsibilities

• Own and drive Looker strategy and the dashboard ecosystem for the Toy business.
• Lead a team of BI analysts to deliver self-service dashboards and high user adoption.
• Partner with engineering to optimize database performance and CI/CD workflows.
• Define KPIs with Brand, Sales, and Supply Chain teams and ensure timely data-driven decisions.

Skills

BI leadership

Data modeling

Dashboard design

SQL proficiency

Looker LookML

Cross-functional collaboration

Git/version control

Tools

Looker LookML

BigQuery

Snowflake

Redshift

Git

Job description

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company? At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds-and that’s why we want you!

Job Description

What will you work on? We are looking for a strategic and technical Sr. Manager, Business Insights to own and drive the Looker strategy and dashboard ecosystem for our global Toy business. In this role, you will act as the principal architect and owner of our single source of business truth. You will lead a talented team of analysts to transform complex, multi-channel toy data (including retail POS, inventory, licensing, and digital engagement) into beautiful, actionable Looker dashboards that empower our brand, sales, and supply chain teams to make rapid, data-backed decisions.

How will you create impact?

Looker BI Strategy & Architecture

Define, govern, and scale our global Looker semantic layer (LookML) architecture to ensure a single, consistent source of truth across the Toy division. Establish robust version control workflows, maintaining CI/CD pipelines, and setting strict coding standards for all development.

Partner with engineering to optimize database performance, ensuring our underlying queries run efficiently and dashboards load instantly for business users.

Dashboard Product Management

Act as the product manager for our BI tools, translating abstract toy business needs into intuitive, standardized, and self-service dashboard products. Own the strategic dashboard roadmap, balancing sprint cycles, feature requests, and technical debt. Drive high user adoption and design and lead enablement programs to train brand managers, sales teams, and executives on how to leverage these tools to make data-driven decisions.

People Leadership & Mentorship

Lead, coach, and inspire a high-performing team of BI analysts and data analysts, fostering a culture of continuous learning and technical excellence. Oversee daily workflows, run code and design reviews, and establish standard operating procedures to keep projects on track. As a team leader, you will actively work to unblock technical hurdles for your team while aligning their personal career growth with our strategic objectives.

Toy Business Domain Alignment

Partner closely with Brand Managers, Sales Leads, and Supply Chain teams to design and govern core KPIs tailored to the toy industry, such as product sell-through, weeks of supply, and marketing ROI. By aligning data infrastructure with seasonal toy launch cycles and retail promotional calendars, ensure our BI environment delivers the right insights at the exact moment key commercial decisions are being made.

What are your skills and experience?

Experience

5+ years of experience in Business Intelligence, Analytics Engineering, or Data Analytics, with at least 1-2 years in a technical leadership or mentoring capacity.

Data Modeling & Dashboard Design

Proven experience in translating complex business requirements into clean, scalable semantic data models and intuitive dashboards. While hands-on experience with Looker (LookML) is highly valued, strong expertise in similar modern BI ecosystems is welcome.

Technical Stack

Strong SQL skills (BigQuery, Snowflake, or Redshift). Experience with Git/version control workflows.

Domain Knowledge

Experience in Consumer-Packaged Goods (CPG), Toys, Retail, or Entertainment is highly preferred (understanding seasonality, POS data, and retail inventory metrics).

Soft Skills

Outstanding communication skills—specifically the ability to translate highly technical data models into strategic insights for brand and creative leaders.

#LI-Hybrid #LI-HM1

The anticipated pay range for candidates who will work in Ontario is $118,600 to $158,100 Per Annum.

Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states. This job posting is tied to an open vacancy.

What you can expect from us

Our mission is Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

• Growth and Career Opportunities
• Flexible Work Hours
• Innovation, Collaboration and Fun
• Comprehensive Benefits
• Other fun Perks!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at [e-mail] or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.

Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.

Our Mission and our Vision is to make life more fun by pushing the boundaries of innovation, creativity, and fun!

A part of our company from the very start, our values are embodied in everyone from top leadership through to new and veteran team members alike, who -like you- were attracted to Spin Master due to our shared mind set, moral code, and way of being.

Basically speaking, we enjoy a casual culture here, having fun while we are creating fun!