Senior Manager, Brand Management

Current External; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading company is seeking a Senior Manager of Brand Management who will collaborate across functions to enhance the corporate brand and manage philanthropy initiatives. Applicants should have extensive experience in program management and a strong background in branding and digital marketing. This full-time position offers an opportunity to lead impactful projects aligned with company values in a supportive environment.

Benefits

Best-in-class benefits

Pension plan

Growth and development opportunities

Qualifications

• Minimum of 7 years of experience in data and insights program management.
• Experience managing enterprise programs and budget management.
• Strong professional written and verbal presentation skills.

Responsibilities

• Establish and activate an enterprise brand management framework.
• Manage CF's employer brand including external communications.
• Activate CF's philanthropy strategy and manage the philanthropy budget.

Skills

Digital Marketing

Analysis Skills

Project Management

Branding

Education

Post secondary education in Business Administration or a related field

Tools

Microsoft Powerpoint

Job description

The Senior Manager Brand Management will play a key role in collaborating across key functions to build activate and sustain CFs reputation management approach. The incumbent will be responsible for creating a coordinated fact-based approach to measuring and actioning on insights to evolve CFs reputation across its key stakeholder groups in alignment with CF Purpose and Values. The role will also manage CFs employer brand and related communications as well as CFs Corporate Philanthropy programs and supporting processes including giving governance and impact measures.

This position will require the successful candidate to work four days per week in the office.

What you will deliver :

• Establish and activate an enterprise brand management framework for CF including cross functional responsibilities. Develop and activate coordination processes manage interdependencies.
• Collaborate to structure activate and sustain a corporate brand scorecard for CF that builds on existing CF measurement practices. This includes defining KPI(s) drivers action loops and activation approach across prioritized stakeholder groups.
• Collaborate to evolve enterprise storytelling / communications plan for CF that builds on existing CF practices and linked in to reputation KPI insights and focus areas . This includes targeted key messages stories and vehicles across prioritized stakeholder groups.
• Manage CFs employer brand including external communications ensure alignment of stories with CFs employer value proposition ENPS measures and other insights.
• Activate CFs philanthropy strategy ensuring appropriate allocation of CFs funds . Oversee CFs philanthropy giving programs including Building Communities and Vibrant Communities.
• Manage CFs philanthropy giving budget including tracking reporting and forecasting to ensure CF total donations do not exceed annual budget. Coordinate and report CFs philanthropy scorecard including total CF giving (donations goods in kind employee time etc.) and CF social output measures.
• Establish philanthropy governance processes and disciplines. Apply these in allocation of CF funds. This includes planning budget allocation identifying donation / grant partners consulting with internal advisors and facilitating timely decision making processes. Ensure giving decisions align with CF Giving Principles and related decision-making criteria.
• Represent CF and manage key relationships with the charitable organizations that CF supports. Includes sharing CFs strategic philanthropic priorities exploring partnership opportunities supporting property activations and communicating funding decisions (positive or negative).
• Lead in providing content and metrics related to philanthropy and social impact for ESG reports awards submissions and other documentation.
• Build project change management and sustainment plans as needed to enable manage and continuously improve the above. Includes program documentation tracking tools scorecards communication plans narratives and other artifacts.
• Develop and maintain excellent working relationships with multiple stakeholder groups across the business community partners and third-party vendors and advisors. Includes coordinating thoughtful responsive communications consistent with CF Values.

What your strengths are :

• Demonstrated thought leadership; ramps up quickly on new topics.
• Demonstrated ability in creating and deploying practical cost-effective solutions that are new to an organization supported by the end user and achieves its objectives.
• Proficient in working with data analytics and insights; can ask smart questions discern insights that are meaningful for the business.
• Track record in bringing structure and clarity to ambiguity establishing practical principles and processes.
• Collaborates effectively across functions and hierarchy. Strong stakeholder management and relationship building skills.
• Makes effective use of time to achieve desired deliverables.
• Ability to influence others to a common deliverable and goals.
• Applies process and discipline to new programs to ensure they deliver on desired outcomes.
• Strong professional written and verbal presentation skills. Can structure clear messages listen effectively and provide constructive feedback where appropriate.
• Strong attention to detail

What you need to succeed :

• Post secondary education in Business Administration or a related field.
• Minimum of 7 years of working experience in data and insights program management and leading cross functional initiatives that are new to a company with a track record of success.
• Experience in creating implementing and managing enterprise programs.
• Experience and knowledge of data and analytics including communicating meaningful business insights.
• Experience in project leadership change management budget management.
• Experience developing written meaningful and impactful communications and stories.

Why you should join us :

At Cadillac Fairview we have been transforming communities for over 50 years. We are so much more than our properties. We are building leaders at all levels. We offer the challenge of interesting work a great organizational culture the opportunity to collaborate with the best in the business and support for your growth and development. We reward values-based behavior and superior results with a competitive rewards package that includes best-in-class benefits and pension. Imagine a place where you can make a difference!

At CF our everyday actions and critical business decisions are guided by our CF Values. Achieving results is naturally important for us and we achieve results through behaviours that are consistent with our CF Values.

Are you someone who believes in our values

• Aim Higher we strive to exceed expectations
• Own Your Expertise we empower ourselves and each other
• Collaborate Effectively we bring the right people together to get the right results
• Engage with Empathy we objectively consider the needs of others
• Embrace Change we drive learn from and adapt to change

At CF youll join a diverse community and award-winning team where your talent and commitment to excellence are welcomed valued and respected.

CF is an equal opportunity employer and is committed to creating a diverse and inclusive environment. If you need reasonable accommodation during the recruitment assessment and / or selection process please notify your CF contact or email

Required Experience :

Senior Manager

Key Skills

Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding

Employment Type : Full-Time

Department / Functional Area : Brand Management

Experience : years

Vacancy : 1

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Senior Brand Manager • Toronto, Ontario, Canada

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