Senior Product Manager, Creators

CrowdRiff; Toronto; Remote; CAD 100,000 - 140,000; Full time

Job summary

CrowdRiff seeks a Senior Product Manager to lead the Creator Marketplace. This hands-on role demands strong leadership in product strategy and a keen eye for user experience, making an impact in travel marketing while leveraging unique perks and project opportunities.

Benefits

Parental leave

Equity incentives

Extended learning opportunities through DevDollars

Up to 8 weeks of vacation

$3000 towards travel

Feel-Good Fridays

No-meeting Fridays year-round

Access to a personal travel concierge

Qualifications

• 5+ years in Product Management, especially in SaaS or marketplaces.
• Builder's hunger with experience in launching and scaling products.
• Technical fluency and understanding of LLMs & AI.

Responsibilities

• Define product strategy and drive product performance.
• Collaborate with cross-functional teams to ship impactful products.
• Gather insights from users to guide decisions and unlock opportunities.

Skills

Problem Solving

User Empathy

Crisp Communication

Ownership Mentality

Attention to Detail

Bias for Action

Job description

What’s CrowdRiff?

Good visuals are appealing to the eye, but great visuals tell stories that reignite your desire to discover, spark your creative imagination and even influence what we buy, eat, and do. That’s why CrowdRiff exists: to empower destination marketers to showcase their unique destinations through powerful visual storytelling solutions.

CrowdRiff is built around the idea of pushing the boundaries of exploration; and our dedication to finding experiences that feel more authentic and undiscovered make us who we are. We like to think of ourselves as modern-day explorers, who believe in taking action now and thrive in an open, challenging, and encouraging environment.

Our team is a quirky and diverse crew that has one thing in common: our love for great visuals. Picture this. You will contribute to amplifying unique travel experiences like scuba diving in Tahiti , exploring Napa’s wine country, bungee jumping in Queenstown and much more while having access to some of our amazing travel perks that allow you to immerse yourselves in local communities and culture.

At CrowdRiff, you have the freedom, autonomy, and resources to set the course of your own future along with an incredible crew. We understand that to feel empowered and to keep forging new paths professionally and personally, we need to pull out all the stops. That’s why we take a proactive approach and set not only professional but also personal goals for all CrowdRiffers. To make this possible, we offer opportunities related to training, tuition, conferences, workshops, or anything else that will help you achieve your goals under our ‘DevDollars’ program.

Every day, we work across departments, time zones, and even oceans to reach our goals and delight our customers - all while being remote. If you are looking to make travel an incredible experience today, and for future generations, and are passionate about visuals & tech, you’re just our type.

Your Role: Senior Product Manager, Creators

We’re looking for a Senior Product Manager to lead the charge on CrowdRiff’s fastest-growing product: the Creator Marketplace. Unlike traditional platforms, we’ve taken a uniquely hands-on, Uber-like approach—brands simply tell us what they need, and we deliver creator-shot content with fixed pricing, scoped briefs, and high-quality results. It’s a bold, operationally intensive model that eliminates friction for brands and empowers micro-creators to thrive. This role is for someone who thrives end-to-end—from defining big-picture strategy to shipping pixel-perfect experiences. You’ll wrestle with complex challenges like translating vague campaign visions into beautifully executed shoots, solving day-of logistics with smart workflows, and using AI and deep customer insight to scale both sides of the marketplace. There’s a massive opportunity ahead as we expand from destination marketing into OTAs, agencies, and global travel brands—each with unique needs and fast-moving expectations. If you can blend artistic intuition with operational rigor, and you’re excited to help us build the most trusted, scalable creator marketplace in travel, we want to talk.

What you’ll do:

• Drive Product Strategy: Define a bold vision grounded in customer needs, market trends, and business goals.
• Build Products People Love: Prioritize delightful, high-quality user experiences; simplify to core features in early versions.
• Solve Complex Problems: Get to the root of issues using structured and creative thinking; cover edge cases deeply.
• Collaborate Cross-Functionally: Work closely with Design, Engineering, GTM, and CS to ship impactful products quickly.
• Stay Close to Customers: Gather raw insights directly from creators and users to guide decisions and unlock opportunities.
• Relentlessly Execute: Write specs, run rituals, test builds, and measure results. You drive every stage of the product lifecycle.
• Own Product Performance: Monitor metrics, balance ROI, and make smart investment calls to fuel growth and profitability.
• Stay Ahead of Trends: Track creator economy, video, and marketplace shifts to build what’s next.

What you’ll need:

• Sharp Problem Solving: Break down ambiguity and find elegant, actionable solutions.
• Builder’s Hunger: You’ve launched your own thing or thrived in early-stage, high-ownership roles.
• Ownership Mentality: You think in outcomes, not tasks—and treat the product like your own business.
• 5+ Years in Product Management: Especially in SaaS or marketplaces. You’ve shipped 0→1 and scaled 1→n.
• Business Acumen: Comfortable with P&Ls, pricing, and using data to guide prioritization.
• Technical Fluency: You speak engineering fluently—even if you don’t write code.
• LLM & AI Fluency: You understand how to apply LLMs in real-world workflows and are excited to use them to scale quality, speed, and structure across the product.
• Attention to Detail: You notice the nuances—from UX polish to system edge cases.
• Crisp Communication: Clear, persuasive, and tailored to any audience.
• User Empathy: You build with a deep understanding of creator and customer needs.
• ••Bias for Action: You move fast, test, iterate, and follow through—99% done isn’t enough.

Why CrowdRiff?

At CrowdRiff, we don’t just believe in wow-ing our customers, but also our employees. That’s why, in addition to your competitive salary and benefits plan, we offer perks like:

Well-being & growth:

Parental leave

Extended learning and development opportunities through our DevDollars program

Equity incentives

Flexibility at work:

️ Feel-Good Fridays:Enjoy a half-day off every other Friday in summer

️ No-meeting Fridays year-round

Flexible work hours

Regular team socials & team events

Travel:

Up to 8 weeks of vacation

Up to $3000 towards your next trip

Travel and work from a country of your choice for 90 days

Access to a personal travel concierge

Want to hear more? Visit our website and learn more about our team.

Upon request, CrowdRiff will provide job applicants with any accommodations they may require for the interview process, candidate assessments, and all other applicable steps within the recruitment and selection process. When requested, CrowdRiff will consult with the applicant to provide suitable accommodations.

CrowdRiff is proud to be a diverse and equal opportunity employer and as such does not discriminate on the basis of race, colour, religion, sex, national origins, age, sexual orientation, disability or any other characteristic protected by applicable laws. Selection decisions are solely based on job-related factors.