Senior Living Community Relations Director

Verve Senior Living; Ottawa; On-site; CAD 90,000 - 120,000; Full time

Job summary

Verve Senior Living is seeking a Director of Sales & Community Relations in Ottawa to lead the Community Relations team, drive occupancy and revenue, and build strong referral partnerships. You will mentor staff, develop strategic plans, and represent the residence at community events.

The role requires strategic sales leadership, relationship management, and a passion for delivering an exceptional resident experience across a growing retirement living portfolio.

Qualifications

• Post-secondary education in Business Administration, Sales, Marketing, Communications, Public Relations, or related field preferred.
• Minimum five years of experience in sales, marketing, business development, healthcare, hospitality, retirement living, real estate, or related industries.
• Valid Ontario driver's license and access to a reliable vehicle.
• Strong communication, presentation, and relationship-building skills.
• Proficiency with computers, CRM systems, and sales reporting tools.
• Proven success leading teams and achieving business objectives.
• Self-motivated, results-oriented, and able to work independently.
• Flexibility to work evenings and weekends as required.

Responsibilities

• Lead and inspire the Community Relations team through coaching and mentorship.
• Recruit, onboard, and develop team members to achieve goals.
• Create a culture of accountability, collaboration, and customer-focused sales excellence.
• Monitor team performance and provide ongoing coaching and support.
• Develop and execute strategic sales and marketing plans to drive occupancy and revenue.
• Manage lead generation, follow-up, and sales pipeline performance.
• Support tours, presentations, and consultations with prospective residents and families.
• Ensure occupancy targets and revenue goals are achieved through strong sales practices.
• Maintain 7-day-a-week coverage for sales activities and community presence.
• Establish and maintain referral partnerships with healthcare professionals and community orgs.
• Represent the residence at events and public presentations to boost visibility.
• Deliver an exceptional resident experience from inquiry to move-in.

Skills

Sales

Marketing

Business Development

Healthcare

Hospitality

Retirement Living

Real Estate

Education

Post-secondary education in Business Administration or related field

Tools

CRM systems

Job description

Verve Senior Living is seeking a Director of Sales & Community Relations in Ottawa to lead the Community Relations team, drive occupancy and revenue, and build strong referral partnerships. You will mentor staff, develop strategic plans, and represent the residence at community events.

The role requires strategic sales leadership, relationship management, and a passion for delivering an exceptional resident experience across a growing retirement living portfolio.