Senior Lifecycle Marketing Manager

Legend Corp; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

Join Legend Corp as a Senior Lifecycle Marketing Manager, where you'll shape and deliver innovative CRM strategies for the Sports Pillar. This role involves leading the growth of customer engagement, optimizing processes, and directly contributing to our vision of enhancing user experiences in the competitive sports betting market.

Benefits

Annual discretionary bonus

Paid annual leave

Long-term incentive plan

Flexible work-life balance

Qualifications

• Deep understanding of HubSpot or comparable CRM platforms.
• Proven experience managing CRM teams and driving performance.
• Experience in betting or direct-to-consumer industries is a plus.

Responsibilities

• Lead the growth and optimization of the CRM channel across the Sports Pillar.
• Define and own the CRM roadmap, aligning strategies with business goals.
• Report on CRM performance to inform leadership decisions.

Skills

CRM management

Customer segmentation

Data analysis

Tools

HubSpot

SalesForce

Job description

Here at Covers, we're a top digital media company in the sports betting industry, with a clear sense of purpose and a belief that success comes from the strength of our team and our culture.

We're proudly part of Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world : iGaming, Sports Betting, and Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.

Unlock the Legend in you.

The Role :

Legend is seeking a Senior Lifecycle Marketing Manager to join our team, reporting directly to the Head of Marketing.

This role offers a fantastic opportunity to create, shape, and deliver the CRM strategy for our Sports Pillar, driving customer engagement, satisfaction, and revenue. You'll be the one setting the vision to deliver a high-value content proposition to the user and driving our direct-to-customer marketing efforts to the next level.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

Your Impact :

• Lead the growth and optimization of the CRM channel across the Sports Pillar and its associated brands.
• Organize and oversee the CRM delivery process, ensuring efficiency and scalability.
• Serve as the primary link between the content team and the marketing / CRM function, fostering strong collaboration and alignment.
• Define and own the CRM roadmap, shaping strategies that align with immediate and long-term business goals.
• Regularly report on CRM performance, providing insights and updates to the leadership team to inform decision-making.

What you'll bring :

• Must have a deep, intrinsic understanding of HubSpot (or similar platform such as SalesForce) and its capabilities.
• Strong grasp of user data, customer segmentation, and how to leverage insights for personalized marketing.
• Ability to think strategically, both for short-term impact and future growth opportunities.
• Proven experience in managing CRM teams, driving performance, and fostering collaboration.
• Prior experience in the betting, gaming, affiliate, or direct-to-consumer (DTC) e-commerce industries is strongly preferred.

The Interview Process :

• Screening : Initial Chat with Talent Partner (30 mins via Zoom)
• 1st Stage : Interview with 2 Senior Marketing Managers (1 hour video via Zoom)
• 2nd Stage : Interview with our Head of Marketing (1 hour via Zoom)
• 3rd Stage : Final Stage Interview (1 hour via Zoom)

Why Legend?

• Super smart colleagues to work alongside and learn from.
• Tailored flexibility for your work-life balance.
• Annual discretionary bonus to reward your efforts.
• Paid annual leave.
• Long-term incentive plan so we can all share in the growth and success of Legend.
• Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team, which includes individuals with different backgrounds, abilities, identities, and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team at [emailprotected] , and we'll do all we can to support you.

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