Senior Key Account Manager - Walmart

Ferrero; Toronto; Remote; CAD 80,000 - 100,000; Full time

Job summary

A leading consumer packaged goods company is seeking a Sr. Key Account Manager to lead strategic business planning for Walmart. The role involves managing significant client relationships, executing promotional strategies, and mentoring team members. Candidates should have substantial CPG experience, particularly with Walmart, and strong analytical skills. This is a full-time remote position, requiring presence in the Greater Toronto Area.

Qualifications

• 4+ years experience in the CPG/FMCG industry.
• Experience selling to Walmart.
• Strong knowledge of the Grocery business.
• Skill in planning and organizing sales promotions.

Responsibilities

• Develop and execute strategic business plans for Walmart.
• Lead analysis and reporting for sales performance.
• Collaborate with cross-functional teams for optimal results.
• Negotiate contracts and promotional plans to align with brand strategy.

Skills

CPG market knowledge

Analytical abilities

Budget preparation

Negotiation skills

Presentation skills

Education

Bachelor’s degree

Tools

MS Office

Database management

Job description

Job Location: North York

This role is Remote, but should be based in the Greater Toronto Area for access to the Customer.

About the Role

As the Sr. Key Account Manager, Walmart, you will take the lead in developing and executing strategic business plans for the Walmart, aligning your initiatives with Ferrero’s annual objectives and trade targets. You will be the driving force behind achieving in-store excellence—ensuring that shelving, distribution, merchandising, and pricing consistently meet performance benchmarks.

In this role, you will stay ahead of market trends and competitor movements, using your insights to adapt strategies that keep Ferrero competitive and agile. You will communicate these strategies across the retail organization, ensuring flawless national execution by collaborating with cross-functional teams to deliver optimal results.

Beyond strategy, you will also play a pivotal leadership role by mentoring and developing a Key Account Analyst. You will guide them in managing and co-leading analytical support for the entire team—empowering them to conduct deep-dive sales analyses, generate impactful reports, and deliver actionable insights that fuel business growth. Together, you will ensure data integrity and relevance, supporting smarter decision-making across the organization.

This role is Remote, but should be based in the Greater Toronto Area for access to the Customer.

Main Responsibilities

• Budget & Strategy
  • Align trade spend with business objectives and topline targets
  • Propose volume expectations and develop annual business plans
  • Monitor budget performance and ensure compliance with spending guidelines
• Client & Relationship Management
  • Act as key contact for Category Buyers, building strong trade relationships
  • Collaborate cross-functionally with Sales, Merchandising, and Marketing teams
  • Share sales plans and marketplace insights with Sales Leadership
  • Maintain high-level customer engagement to drive mutual growth
• Customer Development
  • Build and execute customer OGSTs and Triple Win strategies
  • Identify growth drivers by category and store format
  • Recommend actions to improve logistics, credit, and overall client management
  • Address performance gaps with tailored solutions (e.g. pricing, events, profit mix)
  • Support Joint Business Planning (JBP) and initiate new customer relationships
• Inventory & Activity Planning
  • Forecast costs and manage item-level demand
  • Monitor promotions, pricing, and sell-through performance
  • Recommend store-level inventory adjustments to maximize sales and freshness
  • Maintain weekly inventory reports and optimize field force coverage
• Negotiation & Promotion
  • Prepare and present contracts for assigned clients
  • Develop sales arguments with Trade Marketing and Category Management
  • Negotiate and implement promotional plans aligned with brand strategy
• Customer Strategy Execution
  • Communicate channel strategies and promotional plans to customers
  • Resolve operational issues and ensure business continuity
  • Design retail coverage strategies and execute Ferrero’s freshness policy
• Sales Analysis & Insights
  • Influence decisions through sales data, market trends, and category insights
  • Conduct post-program analysis and recommend improvements
  • Support planogram development and strategic planning initiatives
• Team Leadership & Development
  • Recruit, coach, and develop team members, fostering a high-performance culture
  • Manage a direct report (Analyst), providing mentorship and strategic guidance
  • Drive professional development and maintain a succession plan

Who we are looking for

• Bachelor’s degree with 4+ years experience working within the CPG/FMCG industry
• CPG market, customer base and market dynamics knowledge
• Knowledge of Grocery business and distribution network
• Experience selling to Walmart
• Analytical abilities and data proficiency with original thought to interpret
• Excel, database management, macro’s abilities
• Strong knowledge of MS Office software
• Knowledge and Experience of Walmart’s Culture and operating guidelines
• Walmart retail link systems knowledge and experience via field experience or Home Office
• Skill in budget preparation and fiscal management
• Skill in planning, organizing, and implementing a range of sales promotion programs and/or events
• Experience with category management and trade marketing
• Negotiation, presentation and financial skills

How to be successful in the role and at Ferrero

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Accommodation

Ferrero Canada will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the HR Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Sales and Business Development

Industries

• Manufacturing