Senior Insights Analyst (Player Analytics and Economy)

VGW Canada; Toronto; On-site; CAD 125,000 - 139,000; Full time

Job summary

VGW Canada in Toronto invites a Senior Insights Analyst to partner with Product and Revenue teams, analysing player behaviour and economy across our social gaming portfolio. You will shape strategies to boost engagement and sustainable growth.

Your work includes querying large databases with SQL and Python, building executive dashboards, conducting A/B tests, and translating insights into actionable recommendations for leadership.

Qualifications

• 6+ years of experience with SQL and Python.
• Experience querying and interpreting large databases.
• Proven track record in data science or analytics roles, preferably within gaming/tech/digital industries, with a focus on player analysis.
• Strong data visualization skills and ability to translate data into insights for stakeholders.

Responsibilities

• Analyze player behaviors and identify friction points to boost engagement and retention.
• Oversee virtual economy health and reward mechanics for balanced gameplay and monetization.
• Query and manipulate complex databases using SQL and Python to uncover patterns and segments.
• Design, run, and evaluate A/B tests and experimentation frameworks.
• Create intuitive dashboards and visuals for executives using BI tools.
• Translate business challenges into data requirements for Data and Product Engineering teams.
• Collaborate with data science and engineering teams on data ingestion and modeling.
• Present findings and recommendations to senior leadership.

Skills

SQL

Python

Large datasets

Education

BA/MSc in CS/Math/Stats/Economics

Tools

Tableau

Power BI

Job description

Senior Insights Analyst (Player Analytics and Economy)

Toronto, ON, Canada

Senior Insights Analyst (Player Analytics and Economy)
VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play online social games.

We have an exciting opportunity to join our Account Management Analytics team in Toronto and are currently looking for a Senior Insights Analyst to join the team.

As a Senior Insights Analyst, you will act as a strategic data partner across Product and Revenue teams, will collaborate with key stakeholders to understand and analyse our player behaviour and performance across our social gaming portfolio. Insights and analysis will directly shape the player experience, drive and optimise sustainable growth and profitability.

The salary range for this role is CAD 125,000.00 - CAD 138,500.00 per year.

What You'll Do:

• Analyze player behaviors and identify critical friction points across our social gaming portfolio to boost engagement, personalization, and long-term retention.
• Oversee virtual economy health, optimizing sink/faucet balances and reward mechanics to ensure balanced gameplay and sustainable monetization.
• Query and manipulate complex, large-scale databases using SQL and Python to uncover patterns, segment audiences, and deliver high-value business insights.
• Ideate, execute, and evaluate A/B tests and experimentation frameworks to optimize player experience and product features.
• Transform complex datasets into intuitive, self-serve visuals and executive-level dashboards using modern BI tools.
• Translate ambiguous business challenges into technical specifications and data requirements for Data and Product Engineering teams.
• Partner with platform and data science teams on data ingestion, pipeline readiness, and predictive modeling or ML initiatives.
• Act as a strategic data partner to Marketing, Product, and Senior Leadership, translating data into clear, high-level business recommendations.

What You'll Bring:

• 6+ years of experience with SQL, Python and experience querying and interpreting large databases.
• BA/MSc in Computer Science, Math, Statistics, Economics, or other quantitative fields.
• Proven track record in data science or analytics roles, preferably within gaming, mobile, technology or digital industries, and with a focus on player analysis.
• Complex problem-solving skills and attention to detail.
• Significant experience with data visualization principles and techniques using business intelligence tools (e.g. Tableau, PowerBI, etc.) to visualize results.
• Effectively connect data insights into clear recommendations for stakeholders and to improve business performance measurement and tracking.
• Working closely with non-technical stakeholders to translate business problems into technical solutions to collaborate with Data and Product Engineering teams.
• Confident at presenting and engaging with senior stakeholders, including C-suite level and other leaders across the company

About VGW

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play online social games.

Our high-quality, acclaimed brands include Monopoly Match, Chumba Casino, Global Poker and LuckyLand Casino, which are enjoyed by millions of players in North America.

Our Social Plus games are based on a freemium model, meaning they are available to play at no cost, but include optional in-game purchases to enhance gameplay. We also offer sweepstakes promotions where players can collect free entries for the chance to win real-world prizes.

At VGW, one of our core values is “our players come first”. This means always striving to deliver a safe, responsible and positive player experience.

Why VGW?

At VGW, we’re more than just a team. We’re a diverse and inclusive group of individuals, each playing a vital role in our success.Our core values are clear and strong; we win together, do what’s right, put our players first and are powered by passion.

We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported. We recognise that life is more than just work - that’s why we’re all about flexibility so you can strike a healthy balance between your personal life and career. We’re also here to champion your growth in your current role and future aspirations, providing opportunities for learning and career advancement. And to top it off, we back this all up with competitive compensation, perks and benefits.

But it’s not all business. We inject fun into the workplace, celebrate together and create lasting memories, from a mix of in-person and online events, to social gatherings and much more.

It’s our combined skills, ideas and visions that drive us forward. Join us on this exciting journey, and together, we’ll achieve remarkable things.

VGW Canada Inc. is an equal opportunity employer and will provide reasonable accommodation for qualified individuals with disabilities throughout the recruitment and selection process. Please advise our Talent Acquisition Specialist in advance should accommodation be required.

We use an AI tool to help our Talent Acquisition team with note taking during screening interviews. Using this tool is optional. If you are invited to an interview, you will be given the opportunity to opt out if you choose to.