Senior Fashion Art Director - Campaigns & E‑Commerce (Hybrid)

penn.; Montreal; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work

Benefits program

Flexible time off

Discounts

Referral bonus

Career growth

Job summary

PENN. Penningtons, part of Reitmans Canada Limited, is seeking a Senior Art Director with a strong creative vision to shape campaigns, ecommerce visuals and retail storytelling.

This hands-on role focuses on concept-to-execution across channels, reporting to the Creative Director. You'll lead fashion shoots on set, elevate ecommerce photography standards, and collaborate with Design, Merchandising, Marketing and Studio teams.

Qualifications

• 8+ years of progressive experience in art direction, ideally within fashion retail or consumer brands.
• Background in graphic design or equivalent with a strong portfolio showcasing fashion campaigns.
• Proven experience leading fashion photoshoots, in studio and on location.
• Strong design expertise including typography, colour, composition and visual identity across channels.
• Experience maintaining eCommerce photography standards and knowledge of AI design tools.
• Collaborative, solutions-oriented mindset with presentation and influencing skills.
• Bilingual English and French.

Responsibilities

• Turn ideas into inspiring campaigns: translate season direction into concepts and mood boards.
• Create, design and inspire: develop layouts and assets for cross-channel execution.
• Lead the creative vision on set: direct fashion shoots with photographers and production partners.
• Elevate our eCommerce experience: set photography standards, lighting and composition.
• Connect creativity across channels: collaborate with Design, Merchandising, Marketing, Content and Studio teams.
• Push creative boundaries: bring fresh ideas and AI tools to storytelling.

Skills

Art direction

Fashion photography

Graphic design

Typography & color

eCommerce photography

Bilingual EN/FR

Presentation & communication

Shoot leadership

Tools

Creative design tools

AI technologies

Job description

PENN. Penningtons, part of Reitmans Canada Limited, is seeking a Senior Art Director with a strong creative vision to shape campaigns, ecommerce visuals and retail storytelling.

This hands-on role focuses on concept-to-execution across channels, reporting to the Creative Director. You'll lead fashion shoots on set, elevate ecommerce photography standards, and collaborate with Design, Merchandising, Marketing and Studio teams.