Digital Affiliate Partnerships & GEO Specialist

National Bank of Canada; Montreal; Hybrid; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Health and wellness program

Flexible group insurance

Generous pension plan

Employee Share Ownership Plan

Employee and family assistance program

Preferential banking services

Involvement in community initiatives

Telemedicine service

Virtual sleep clinic

Job summary

National Bank of Canada is seeking a Digital Affiliate Partnerships and GEO Specialist to develop and manage strategic digital partnerships, enhancing visibility and digital acquisition across ecosystems. You will collaborate with SEO/GEO, content, acquisition and brand teams to align priorities, track performance, and operationalize initiatives with internal and external partners.

The role offers a hybrid work environment and the opportunity to influence the bank's digital presence in a

Qualifications

• Experience in developing digital affiliations, acquiring, digital marketing or business development.
• Experience in managing strategic partnerships and collaborating with external partners.
• Solid understanding of content ecosystems, comparators, specialised platforms and performance marketing.
• Knowledge of visibility and digital referral strategies.
• Ability to analyse results, monitor performance indicators and make recommendations.
• Knowledge of SEO, GEO and digital visibility strategies.

Responsibilities

• Develop and maintain lasting relationships with aggregators, comparators, expert sites and strategic digital partners (affiliations).
• Identify opportunities for visibility, referrals and brand presence in ecosystems that influence MLLs.
• Make recommendations to external partners and follow up on initiatives until implemented.

Skills

Digital affiliations

Digital marketing

Business development

Strategic partnerships

External partners

SEO knowledge

Performance marketing

Analytics

Job description

A career as a Digital Affiliate Partnerships and GEO Specialist in the Digital Acquisition team at National Bank means you can become a specialist in developing and managing strategic digital partnerships. This position allows you to have a positive impact on the Bank's discoverability and digital acquisition thanks to your experience in business development, digital marketing and partnership management.

• Develop and maintain lasting relationships with aggregators, comparators, expert sites and strategic digital partners (affiliations).
• Identify opportunities for visibility, referrals, mentions and brand presence in ecosystems that influence MLLs.
• Make recommendations to external partners and follow up on initiatives until they are implemented.
• Work with the SEO/GEO, content, communications, acquisition and brand teams to ensure priorities are aligned.
• Monitor the main aggregators, comparators and platforms that influence traditional AI-powered search results.
• Measure the results of initiatives using relevant performance indicators and communicate their impact to various stakeholders.
• Operationalise initiatives and ensure their effective deployment in collaboration with internal teams and external partners

Your team

In the Digital Delivery and Operations sector, you are part of a team of 9 colleagues and report to the Senior Manager – Digital Acquisition. Our team stands out for its collaborative approach, its ability to build promising partnerships and its commitment to continuously improve the Bank's digital visibility. Our goal is to offer you maximum flexibility to promote your quality of life. This includes a hybrid work environment and a flexible, adaptable schedule.

The Bank values continuous development and internal mobility. Our personalised training programs, based on on on-the-job learning, help you master your profession and develop new fields of expertise. Tools such as the Data Academy, language training, the Harvard Learning Centre and coaching and mentoring support are available to you at any time.

Prerequisites

• Experience in developing digital affiliations, acquiring, digital marketing or business development
• Experience in managing strategic partnerships and collaborating with external partners
• Solid understanding of content ecosystems, comparators, specialised platforms and performance marketing
• Knowledge of visibility and digital referral strategies
• Ability to analyse results, monitor performance indicators and make recommendations
• Knowledge of SEO, GEO and digital visibility strategies.

Languages: French

Required skills: Artificial Intelligence, Communication, Cybersecurity, Digital Content Strategy, Digital copywriting, Diversity & Inclusion, Empathy, Initiative, Leadership, Learning Agility, Negotiation, Prioritization, Resiliency, Self-Sufficiency, Stakeholder Management, Teamwork

Your benefits

• Health and wellness program, including many options
• Flexible group insurance
• Generous pension plan
• Employee Share Ownership Plan
• Employee and family assistance program
• Preferential banking services
• Involvement in community initiatives
• Telemedicine service
• Virtual sleep clinic

We have an offer that keeps up with trends as well as your needs and those of your family.

Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We value employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication are encouraged.

We’re a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on people’s lives. Our core values of partnership, agility, and empowerment inspire us, and inclusion is central to our commitments. We aim, wherever possible, to provide a barrier‑free and accessible environment to all employees.

We strive to provide accessibility measures throughout the recruitment process within the limits of our available resources. If you require accommodations, feel free to let us know during our initial conversations.