Senior/Experienced Product Designer

Trophi AI; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

trophi.ai is building an AI-powered coaching platform for gamers and studios. As a senior designer, you will set quality standards, own design systems, and shape the look and feel of an AI-powered coach integrated into games such as sim racing and Rocket League.

You will lead end-to-end design, collaborate with product, data science, and engineering, translate ambiguity into clear user flows, and mentor other designers while advancing activation and onboarding through engaging experiences.

Qualifications

• 4+ years designing consumer products in gaming or B2C SaaS.
• Balance qualitative and quantitative insights to inform decisions.
• Ability to test, measure, and ship with clarity.
• Strong systems thinking connecting user goals to business outcomes.
• Able to mentor designers and raise design quality across the team.
• Excellent communication across product and engineering teams.

Responsibilities

• Lead end-to-end product design from discovery to polished prototypes and testing.
• Turn ambiguous ideas into cohesive UX driving activation, retention and onboarding.
• Partner with product and data science to run usability tests and iterate on funnels.
• Own onboarding, first session clarity, and engagement loops.
• Build and own the design system for speed and consistency.
• Collaborate with product, engineering and data science to ship high quality experiences.
• Identify opportunities to improve onboarding and aha moments.
• Define trophi.ai’s visual identity and interaction patterns as we scale.
• Test within real games like sim racing and Rocket League to validate AI UI.
• Develop deep customer empathy through research and interviews.

Skills

4+ yrs exp

Gaming UX

Systems thinking

Data-informed design

AI feature knowledge

Mentoring designers

Communication

Job description

What we’re doing

We’re building the AI powered coaching platform that transforms how gamers learn, compete, and win. Backed by a16z, we’re already live in 5 titles with 100K+ users and rapidly expanding into new games, hardware partnerships, and SDK integrations.

The design team plays a significant role at trophi.ai. We shape how players first understand and feel the product, from the very first minute in the game through the loops that bring them back. We turn ambiguity into clear, intuitive experiences, use research and data to guide decisions, and partner closely with product, engineering, and data science to ship quickly. As a senior designer you will set the quality bar, own our systems and patterns, and define the look and feel of an AI powered coach that meets players inside their favorite games and our studio customers.

Things you’ll do

• Lead end-to-end product design from discovery and flows to polished prototypes and user testing.
• Turn ambiguous ideas into cohesive UX that drives core business outcomes around activation, retention and onboarding (First session clarity, engagement loops etc)
• Partner with product and data science to run lightweight usability testing, interpret activation and retention funnels, and use insights to iterate quickly.
• Obsess about impact, first on onboarding, first session clarity, and engagement loops.
• Build and own our design system for speed and consistency across surfaces
• Work with product, engineering, and data science to ship high quality experiences quickly
• Find opportunities to improve onboarding, engagement loops, and aha moments
• Define trophi.ai’s visual identity and interaction patterns as we scale
• Play and test. Use our products inside real games starting with sim racing and Rocket League and validate AI integrated UI
• Build deep customer empathy through research, interviews, and immersing yourself in the problem space

Skills you’ll bring

• Track record of excellence with 4+ years designing consumer products in gaming or B2C SaaS
• Data-informed decision making. You balance qualitative research and quantitative insights to make better design decisions. You know when to test, when to measure, and when to ship.
• Systems thinking. You connect user goals, flows, and business outcomes
• Scrappy Self starter. You are resilient, resourceful (Leverage AI in workflows), and comfortable with ambiguity and fast change
• User obsessed. You balance testing, behavior data, and good judgment
• Clear communicator who can explain trade offs and decisions across teams
• Working knowledge of AI features and how to design user friendly ML applications
• Experience mentoring designers and raising the quality bar across a product team.
  

You WILL NOT enjoy this role if

• You want pixel-perfect specs before starting; you’ll need to make judgment calls.
• You focus purely on visual polish and avoid thinking deeply about user flows and systems.
• You struggle when requirements are ambiguous; you’ll be expected to create clarity.
• You want a large design team to lean on; this is a high-ownership role where you set the bar. You don’t like being scrappy
• You need step-by-step instructions instead of proposing solutions and trade-offs.

About us

Founded in St. John’s, NL, trophi.ai is building industry-leading technology in eRacing and eSports. Today, we’re focused on AI coaching for gaming (F1 Series, Rocket League, Assetto Corsa, iRacing, etc.), and more, but our ambition is to build AI coaching for all sports, eSports and the real world, and help over a billion people realize their potential. Raised $12M from Tier 1 VCs such as Calm Ventures, and A16z

If you’re looking to work at a disruptive company and fundamentally change the future of sports and performance, welcome to trophi.ai.