Senior Events Specialist

Sailun Tire Americas Inc.; Mississauga; On-site; CAD 90,000 - 120,000; Full time

Job summary

Sailun Tire Americas is seeking a Senior Events Specialist to lead North American experiential activations across B2B and B2C audiences, including large scale events and national trade shows. This role owns the strategy, planning, execution, and performance evaluation of all trade shows, events, and experiential programs across North America.

You will drive end-to-end event strategy, manage vendor partnerships, budgets, and standardized playbooks to enable scalable activations, with on-site

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 6-8+ years of progressive experience in events, tradeshows, and experiential marketing.
• Demonstrated experience leading large scale events or national tradeshows.
• Strong experience managing vendors, budgets, logistics, and onsite execution.

Responsibilities

• Lead end-to-end strategy and execution across Sailun North America’s national event portfolio.
• Manage vendor and agency partnerships, including selection and cost control.
• Own event and tradeshow budgets with financial planning and ROI optimization.
• Establish standardized playbooks for event planning, execution, and post-event evaluation.

Skills

Event leadership

Vendor management

Budget & ROI

Operational excellence

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Communications

Job description

Company Name – Sailun Tire Americas

Position Reporting To – Senior Marketing Manager

The Role

Reporting to the Senior Marketing Manager, the Senior Events Specialist is responsible for leading North American experiential activations across B2B and B2C audiences, including large scale events and national trade shows. This role owns the strategy, planning, execution, and performance evaluation of all trade shows, events, and experiential programs across North America.

What You’ll Do

• Lead end to end strategy and execution across Sailun North America’s national event, conferences and tradeshow portfolio, including concept development, planning, delivery, and performance measurement
• Manages all other Company related events i.e. townhall, and other internal related events
• Manage vendor and agency partnerships, including selection, negotiation, performance management, and cost control
• Manage vendor and agency partnerships, including selection, negotiation, performance management, and cost control
• Own event and tradeshow budgets, including financial planning, cost forecasts, and recommendations to optimize spend and ROI
• Acts as the primary experiential partner to Sales Leadership, aligning event objectives with commercial priorities and customer engagement goals
• Establish and maintain standardized playbooks for event planning, execution, logistics, and post event evaluation to enable consistency and scalability
• Oversee the online merchandise and POS store portal support Sales with tradeshows and customer engagement activities
• Provide on site leadership and decision making authority at all major events, trouble shooting issues and ensuring seamless activation
• Define and measure key event performance and present insights post events to inform future experiential decisions
• Monitor industry trends and activations to drive continuous improvement and innovation in our event programs
• Prioritize and manage ad-hoc requests and special projects in the events and tradeshow space as needed

Core Competencies

• Event and Experiential Leadership – You understand how to design and deliver live experiences that reinforce brand positioning and support commercial goals
• Operational Excellence – You are comfortable managing complex logistics, tight timelines, and high visibility activations
• Vendor & Partner Management – You lead agencies and suppliers with clear expectations, accountability, and cost discipline
• Cross Functional Collaboration – You work effectively with Sales, Product, Marketing, Logistics, and with external partners
• Budget & ROI Accountability – You are comfortable owning event budgets and evaluating effectiveness to inform future investment decisions

Your Background

• A bachelor’s degree in Marketing, Communications, or related field
• 6-8+ years of progressive experience in events, tradeshows, and experiential marketing
• Demonstrated experience leading large scale events or national tradeshows
• Strong experience managing vendors, budgets, logistics, and onsite execution
• Tire or automotive experience is an asset

Travel

• Up to 30% of travel – Majority in USA and Canada