Senior Events Manager (12 month contract)

Xero; Toronto; Hybrid; CAD 65,000 - 110,000; Full time

Benefits offered by this job

Wellbeing days

Generous paid leave

Professional development budget

Job summary

Xero is seeking a Senior Events Manager to lead the strategy and execution of Xero-led and sponsored events across Canada. You will own end-to-end event concepts, budgets, venues, and on-site delivery while mentoring the marketing team and guiding stakeholders.

You will advance post-event analytics, ROI insights, and cross-functional collaboration with brand, sales, communications, legal, and finance partners. This maternity-cover role is remote-friendly with Canada-based collaboration.

Qualifications

• Extensive experience leading end-to-end event programs.
• Proven ability to deliver marketing events on time and on budget.
• Strong budget management and financial tracking skills.
• Experience negotiating with venues, vendors, and sponsors.
• Ability to influence cross-functional stakeholders and teams.

Responsibilities

• Plan and execute flagship Canadian events (CA Roadshows, Xerocon) and external sponsorships.
• Own budgets, venue selection, vendor contracts, and on-site delivery across workstreams.
• Leverage event tech platforms and analyze post-event data to drive ROI.
• Improve processes to scale regional event activities and ensure consistency.

Skills

End-to-end event management

Marketing project delivery

Budget management

Vendor negotiation

Stakeholder influence

Event technology platforms

Tools

Event platforms

Job description

The role / impact

As a Senior Events Manager, you will lead the strategy and end-to-end execution of Xero-led and sponsored events across Canada. You will craft memorable event experiences—including CA Roadshows and Xerocon—that deepen our community's connection to our platform and align with broader business goals. In this role, you will also act as a trusted advisor to key stakeholders and provide guidance and mentorship across the marketing team.

Your work will directly support brand presence and growth in the region. By taking full ownership of event concepts, budgets, operational delivery, and post-event analytics, you will ensure our brand promise comes to life while continually raising the bar for event excellence.

The team / how they connect

You will join our North American Marketing Events team, working closely alongside local and global brand, sales, communications, legal, and finance partners. We operate collaboratively to deliver cohesive go-to-market initiatives and meaningful event experiences for our accounting partners and small business communities. Together, we combine strategic insight with operational precision to ensure every event delivers clear impact.

Initially, you will focus on

• Planning and executing flagship Canadian events, including CA Roadshows, Xerocon, and external industry sponsorships.

• Managing event budgets, venue selection, vendor contract negotiations, and on‑site delivery across all workstreams.

• Leveraging event technology platforms and evaluating performance data to deliver strategic post-event recommendations and ROI insights.

• Optimising operational processes and frameworks to build consistency, efficiency, and scale across all regional event activities.

Where and how you can work

This is a full‑time contract (maternity cover) position based in Canada. We offer a flexible working environment that combines remote work with opportunities to connect with our North American team for collaborative moments and key events.

Here are some of the things we are looking for

• You bring comprehensive experience in end‑to‑end event management, marketing project delivery, and event technology platforms.

• A strong ability to influence stakeholders, negotiate vendor contracts, and collaborate across cross‑functional marketing and sales teams.

• You possess excellent written and verbal communication skills with a meticulous eye for detail across every aspect of event delivery.

• Proven skill in managing complex budgets, analysing event performance data, and translating key learnings into strategic recommendations.

• A background in adapting smoothly to changing priorities while balancing high‑level strategy with hands‑on execution.

Compensation & Total Rewards

At Xero, we value the impact and skills you bring to the team. We believe in a Total Package philosophy - ensuring your value is recognized through a holistic lens that includes base salary, performance incentives, and world‑class benefits.

The expected base salary range for this role is $65,000 – $110,000

Individual pay is determined by various factors, including geography, level of experience, and the specific skills you bring to the role.

In addition to base pay, Xero’s roles are eligible for the following forms of variable compensation:

• Variable Pay: Permanent employees are eligible to participate in our annual bonus and equity (RSU) programs. You may also be eligible for performance‑based cash or equity (RSUs) incentives depending on your role level, and company performance.

• Comprehensive Benefits: World‑class health, wellness, and retirement programs. Xero Perks including Wellbeing days, generous leave, and dedicated professional development budgets.

This is a posting for an existing vacancy.

Xero uses AI to help screen applications based on job‑related qualifications. These tools assist our recruiters but do not make automated hiring decisions. A human recruiter reviews all candidates before any hiring action is taken.