Vice President / Senior Director, Marketing - Oncology

SAGA Diagnostics; Morrisville; On-site; CAD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a Senior Director of Marketing to lead innovative strategies in oncology diagnostics. This pivotal role involves developing go-to-market strategies for new product launches and driving growth initiatives. The ideal candidate will have extensive experience in marketing within the oncology sector, showcasing a proven track record in strategic leadership and team development. You will collaborate with cross-functional teams to align marketing efforts with product development while ensuring compliance and effective budget management. Join a dynamic startup culture that values creativity and teamwork, and contribute to impactful projects that make a difference in the healthcare landscape.

Benefits

Competitive salary

Membership in equity scheme

Flexible working arrangements

Dynamic startup culture

Regular team events

Qualifications

• 10+ years in marketing with progressive responsibility.
• Deep understanding of oncology diagnostics and marketing.

Responsibilities

• Develop and execute innovative marketing strategies.
• Lead product launch strategies and implementation plans.
• Conduct market analysis to inform marketing strategies.

Skills

Strategic Marketing Leadership

Market Research and Analysis

Cross-Functional Collaboration

Budget Management

Team Leadership and Development

Performance Measurement

Compliance Adherence

Oncology Marketing

Sales and Managed Care

Project Management

Education

Bachelor’s Degree in Life Sciences

MBA or Advanced Degree in Marketing

Job description

The Senior Director of Marketing is a key member of the commercial leadership team that will be responsible for the commercialization and go-to-market strategy for the organization’s new product launches. This leader will also be accountable for implementing strategic growth initiatives in support of driving volume and revenue, while developing and executing thoughtful tactics in support of those initiatives. It is expected that this individual will set the product vision, lead core teams through execution, identify growth opportunities, collaborate with internal stakeholders/leaders, introduce voice of customer and lead market research activities, lead strategic and tactical planning, and will define and implement marketing plans and programs to meet or exceed short and long-term business objectives.

Additionally, this role will also be part of building and developing a marketing team that will be responsible for defining product positioning, targeting, segmentation, messaging, and establishing a promotional mix to include personal and non-personal tactics.

Qualified candidates will have a deep experience in oncology diagnostics.

Key Responsibilities:

• Strategic Marketing Leadership: Develop and execute innovative marketing strategies and initiatives that drive growth and enhance brand awareness within the oncology sector.
• Product Launch: Responsible for developing new product launch strategies and implementation of commercial programs and tactical plans. This includes product positioning, messaging, marketing mix, awareness and educational plans, and customer and digital growth initiatives.
• Market Research and Analysis: Conduct thorough market and competitive analyses to identify opportunities and inform marketing strategies.
• Cross-Functional Collaboration: Build and maintain relationships with key stakeholders, working closely with R&D, clinical, regulatory, and commercial teams to ensure alignment of marketing strategies with product development and market entry plans.
• Budget Management: Oversee the marketing budget, ensuring effective allocation of resources to maximize ROI.
• Team Leadership and Development: Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and accountability.
• Performance Measurement: Establish KPIs to measure the effectiveness of marketing campaigns and initiatives, providing regular updates to the executive team.
• Stakeholder Engagement: Build and maintain strong relationships with key stakeholders, including healthcare professionals, patients, and advocacy groups, to understand their needs and integrate feedback into marketing strategies.
• Compliance Adherence: Ensure all marketing activities comply with industry regulations and corporate policies.
• Travel: Ability to travel to HQ and other conferences/meetings. 40% of working time away from work location, may include overnight/weekend travel.
• Product Positioning and Branding: Developing and implementing promotional and medical education strategies across consumer & HCP audiences, with responsibility for media planning & buying, creative development, agency management, segmentation, product positioning and annual brand planning.

Minimum Qualifications:

• 10+ years of demonstrated success and diverse experience in marketing, sales and managed care, with positions of progressively greater scope and responsibility.
• 7+ years of experience leading and coaching people.
• 5+ years of experience working in molecular diagnostics.
• Deep understanding of the oncology space, specifically in the areas of breast and colon.
• Strong overall knowledge of oncology marketing, including a track record of how to best position current and products, building fact- and insight-based innovative, compelling marketing programs.
• Track record of building effective strategies and executing to success.
• Strong planning, problem-solving, organization, teamwork and project management skills.
• Demonstrated ability to perform the essential duties of the position with or without accommodation.

Education:

• Bachelor’s Degree and/or Advanced degree is ideal in Life Sciences, Business Administration (MBA), or Marketing.

Company Benefits: Competitive salary, membership in SAGA’s equity scheme, flexible working arrangements, and a dynamic startup culture with regular team events.

SAGA Diagnostics is an equal opportunity employer, fully committed to achieving a diverse and inclusive workplace that embraces and encourages applicants of every background. The company’s policy regarding equal employment opportunity means that all decisions regarding recruitment, hiring, benefits, wage and salary administration, scheduling, disciplinary action and termination will be made without unlawful discrimination on the basis of sex, gender, race, color, age, national origin, religion, disability, medical condition, genetic information, marital status, sexual orientation, gender identity or expression, citizenship status, pregnancy or maternity, veteran status, or any other status protected by applicable federal, state or local law. If you require reasonable accommodation in completing an application, interviewing, or otherwise participating in the employee selection process, please direct your inquiries to [e-mail]. SAGA Diagnostics is a participant in the E-Verify program, learn more about the program and review our required disclosures here and here.