Senior Director, Marketing, Communications and Web Services

The Health Employers Association of BC (HEABC); Vancouver; Hybrid; CAD 128,000 - 185,000; Full time

Job summary

A prominent health organization in British Columbia is seeking a Senior Director of Marketing, Communications, and Web Services. This role involves leading a team, developing strategies, and enhancing marketing efforts to support the health sector. The ideal candidate will possess significant experience in marketing leadership and a Master's degree in a related field. Flexible work options are available along with competitive salary and benefits.

Benefits

Four weeks of vacation

Comprehensive health & dental benefits

Pension Plan

Training and development opportunities

Work-life balance initiatives

Qualifications

• 10-15 years of experience in management roles within complex environments.
• Experience leading a marketing and communications team is required.
• Demonstrates superior oral, written and presentation skills.

Responsibilities

• Leads the development and execution of marketing and communications strategies.
• Oversees marketing campaigns across various mediums.
• Provides expert advice and mentorship to marketing staff.

Skills

Leadership in marketing and communications

Political and health care knowledge (BC)

Presentation and communication skills

Problem-solving flexibility

Project management abilities

Education

Master’s degree in communications, public relations, marketing or related field

Job description

Overview

Senior Director, Marketing, Communications and Web Services. Join to apply for the Senior Director, Marketing, Communications and Web Services role at The Health Employers Association of BC (HEABC).

The Health Employers Association of BC (HEABC) pay information

This range is provided by The Health Employers Association of BC (HEABC). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$128,298.00 / yr - CA$184,428.00 / yr

Opportunity summary

Are you a senior Marketing and Communications leader with public sector experience, looking to drive strategic outcomes and make a difference in BC? HEABC, the Health Employers Association of British Columbia, offers a role that leads strategic marketing and communications in support of HEABC, its managed programs, and the broader health system.

We are proud to offer :

• In office or hybrid work environment – flexibility that suits your needs
• Four weeks of vacation, earned in your first year of employment and 13 statutory holidays
• Comprehensive health & dental benefits, with immediate coverage upon starting
• Pension Plan – BC’s Municipal Pension Plan is one of the largest pension plans in Canada and provides secure retirement income to plan members
• Training and development opportunities – HEABC supports your continuing education & growth
• A work environment which values work-life balance, respect, recognition, teamwork, and inclusivity
• The opportunity to make a positive contribution to the BC health care system through your work

About HEABC

The Health Employers Association of BC (HEABC) represents a diverse group of over 200 publicly funded health care employers. WE lead and support strategic health human resources (HHR) and labour relations (LR) initiatives on behalf of British Columbia’s publicly funded health employers. HEABC negotiates provincial agreements for 138,000 unionized health care employees and administers branded HHR programs including Health Match BC, Locums for Rural BC, Practice Ready Assessment BC, and the BC Care Aide and Community Health Worker Registry. These programs rely on strong marketing and communications to help achieve their goals.

Join our highly talented team in a culture of learning, innovation, and visionary thinking. The successful candidate may be permitted to work in a hybrid model and will live within commuting distance of our Vancouver office.

For more information, visit www.heabc.bc.ca

Opportunity details

Reporting to the Vice-President, HR Services and Strategies, the Senior Director, Marketing, Communications and Web Services (the Senior Director) leads all strategic marketing and communications services that support the goals of HEABC, its managed programs, and the broader health system. The Senior Director applies advanced competencies in internal and external communications, branding and positioning, marketing strategy, web design and digital content development, change management, and visual storytelling. The successful candidate will be a confident communicator and skilled presenter, able to distill complex issues into accessible, compelling content for diverse audiences. By building and overseeing a Centre of Excellence model, the Senior Director ensures the delivery of integrated, responsive, and evidence-informed marketing and communications support to a range of portfolios and initiatives. The Senior Director also provides expert advice and mentorship to staff and project teams, fostering a culture of creativity, innovation, and service excellence.

Responsibilities

• Leads a team of marketing and communications professionals in the development and implementation of internal and external marketing and communications strategies. Ensures staff are supported, safe, healthy and work-enabled.
• Oversees the design, execution, and measurement of marketing campaigns (digital, print, events, partnerships, etc.) for HEABC’s managed programs.
• Negotiates, executes, and manages vendor contracts related to marketing and digital services.
• Leads the creation and implementation of a cohesive “house of brands” strategy that highlights the value of each individual program, while reinforcing a unified, professional experience for partners and audiences.
• Provides executive oversight for internal and external communications for all departments within HEABC, developing communications strategies in support of corporate priorities.
• Provides leadership to the organization in the areas of issues management, media relations, member communications, and program-related communications.
• Monitors industry and public sector trends in marketing, applying best practices and continuously improving brand management and outreach effectiveness.
• Provides strategic oversight of HEABC’s website and all managed program websites, ensuring alignment with public sector guidelines.

Required Education, Experience and Skills

Master’s degree in communications, public relations, marketing or related field. A minimum of ten to fifteen (10-15) years of recent, related experience in a complex environment, including experience in management and / or leadership roles, or an equivalent combination of education and experience.

Candidate profile

• Has previous experience leading a marketing and communications team.
• Has a thorough understanding of the political and health care environment in British Columbia.
• Has the ability to be flexible and creative in problem solving and provide strategic consultative advice.
• Facilitates resolutions within unclear guidelines and established frameworks.
• Demonstrates the ability to be flexible, handle multiple projects simultaneously, organize, plan, and execute work within demanding work schedules and within critical timelines.
• Demonstrates superior oral, written and presentation skills, including the ability to collaborate, facilitate, and persuade others.
• Demonstrates the ability to interact with senior executives to present difficult / sensitive issues and solicit input to resolve complex issues.
• Has experience in government relations (preferred).
• Has healthcare communication experience (preferred).

Salary and hiring details

This position offers a salary range of CA$128,298 to CA$184,428, with a typical hiring range of CA$128,298 to CA$160,372.

In determining salary, HEABC considers many factors including the successful candidate’s skillset and experience as well as internal equity. The final salary offer will be at HEABC’s sole discretion and presented as part of a competitive total compensation package.

How to apply

If you’re looking for a fulfilling and challenging career within a dynamic organization, please submit a cover letter and resume outlining your experience at : https : / / healthemployersassociationofbc.bamboohr.com / jobs /

HEABC is committed to reconciliation with Indigenous Peoples, creating a diverse workforce, enhancing inclusion, and removing barriers to accessibility in the workplace. These commitments advance our work with our members and government to deliver high-quality health care.

HEABC welcomes all qualified candidates to apply and encourages applications from qualified candidates who identify as members of groups marginalized under the BC Human Rights Code.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Seniority level

Director

Employment type

Full-time

Job function

Management and Marketing

Industries

Health and Human Services

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