Senior Director, Marketing and Communications

CAIS; Richmond Hill; On-site; CAD 120,000 - 175,000; Full time

Benefits offered by this job

Professional learning opportunities

Beautiful campus

Equity-focused culture

Collaborative environment

Competitive compensation

Job summary

Holy Trinity School in Richmond Hill, Ontario, seeks a Senior Director of Marketing and Communications to own the school’s brand identity and strategic narrative. You will lead internal and external communications, work with leadership to engage families, alumni, and staff, and drive enrollment and fundraising through a cohesive, multi-channel strategy.

The role requires a deep background in strategic communications, brand leadership, and senior-level collaboration with school leaders to deliver

Qualifications

• Proven ability to craft compelling narratives and executive communications across platforms.
• Excellent writing, editing and proofreading across channels and audiences.
• Strong leadership and collaboration across departments to advance the school’s mission.
• Experience in the independent school sector is highly valued.
• Proven project management and prioritization under tight timelines.
• Ability to translate market data into strategic marketing plans.

Responsibilities

• Lead the school's marketing and communications strategy aligned to HTS's mission.
• Write and oversee high-level strategic content and messaging.
• Develop multi-channel communications frameworks for internal and external audiences.
• Guide internal communications to staff, students, alumni and families.
• Shape crisis communications with leadership across the school.
• Manage external agency relationships and measure marketing outcomes.

Skills

Brand strategy

Leadership

Strategic communications

Crisis communications

Stakeholder mgmt

Writing

Project management

Education

University degree in marketing, advertising, sales, or business administration, communications or journalism or equivalent

Tools

Adobe Creative Suite

Finalsite CMS

HubSpot

Google Workspace

Microsoft Office

Apple ecosystems

Job description

Holy Trinity School is a co-educational day school with students from JK to Grade 12. In order to thrive, students will need to be lifelong learners. Our goal as a leading educational institution is to inspire our students to be driven in their pursuits, make an impact in their communities (professional and personal) and be nimble as they approach a complex and rapidly evolving world.

We invite all learners, students and adults alike, to be engaged in the process of understanding, creating and articulating knowledge, skills and dispositions. Our vision engages all stakeholders in a learning relationship that is driven by knowing one’s strengths, interests and areas for growth. We recognize and honour the uniqueness and dignity of all learners, foster their agency and choice while inviting our learners’ curiosity and courage to try new things and explore new opportunities. We believe that the purpose of education is to prepare students for life. A rapidly evolving world needs confident, driven, intellectually agile, and empathetic citizens.

Organizational Values:

• Dignityis at the heart of inclusion and respect.
• Learningis a journey, not a destination.
• Characteris the essence of our humanity.
• Excellenceis the pursuit and realization of one’s personal best.
• Innovationis a mindset of possibilities fuelled by curiosity.

About This Staff Role:

HTS has an exciting opportunity for a Senior Director, Marketing and Communications to join our team. The Senior Director, Marketing and Communications is the primary strategist of the school’s brand identity and strategic narrative. Reporting to the Executive Director of Advancement, this role ensures that the school’s strategic vision is understood and experienced consistently, by the HTS community at large.

Responsibilities:

Strategic Marketing and Communications Thought Leadership

• Drive institutional pride by aligning the school's strategic goals with the lived experience of our community
• Champion the school’s brand identity as a senior ambassador, building strong relationships across the internal and external community to uphold and enhance HTS’s reputation and prestige
• Partner with Senior Leaders to research and identify target markets that support student enrolment, faculty recruitment, and fundraising, turning market insights into practical plans that drive engagement and satisfaction
• Design and execute a digital marketing strategic roadmap that positions HTS as an innovative leader in education

Communications

• Serve as the school’s primary writer for strategic communications, ensuring all high-level copy, editorial content, and institutional messaging reflect clear messaging, exceptional quality and standard-setting tone across all platforms
• Strategise and oversee comprehensive multi-channel communication frameworks that align institutional goals with stakeholder interests, leveraging both traditional and digital media to drive engagement and maintain brand consistency across the school
• Develop and execute an intentional internal communications plan that keeps staff, students, alumni, and current parents informed, aligned, and connected to institutional priorities, building trust and a cohesive school culture
• Provide strategic communications counsel across departments, collaborating with school leaders to integrate departmental projects with the overarching mission and priorities of HTS
• Champion a unified storytelling strategy by integrating insights fromdepartments across the school to truly represent our collective community; build a content structure that prioritises student voice and elevates the school’s reputation across social and digital platforms
• In collaboration with the Head of School and Executive Director of Advancement, strategise crisis communications, managing sensitive issues with diplomacy and ensuring transparency, accuracy, and trust during critical moments

Public Relations & Media Relations

• Build and maintain positive, professional relationships with local media outlets, regional publications, and educational partners to share school achievements, programs and community stories
• Act as the primary media contact and spokesperson as required, managing external inquiries, press releases, and public statements to protect and enhance the school's reputation
• Support school leaders and staff in sharing their educational expertise through speaking opportunities, education forums, and guest contributions, highlighting HTS’s innovative approach to teaching and learning

Digital Strategy & Marketing Operations

• Build and execute marketing strategies aligned with organisational strategy, working in direct partnership with the Head of School and Executive Director of Advancement
• Oversee the strategic roadmap, maintenance, and user experience of the school’s website, integrating modern web technologies and data insights to ensure a clear, responsive, and engaging digital presence
• Oversee the production of core institutional publications, including Corridors, the Annual Review, and the Trinitarian, ensuring they meet the highest standards of quality and brand alignment
• Lead the marketing strategy for the Summer Program in close collaboration with the Camp Director, Summer School Principal and the Executive Director, Enrolment Management and Strategic Partnerships
• Manage external agency relationships and provide clear reporting on the outcome and value of marketing and communication efforts

Team Leadership & Event Engagement

• Lead and mentor the Marketing and Communications team, creating clear expectations, professional development opportunities, and performance standards that foster employee engagement and high-quality output
• Build authentic relationships by engaging with community members at HTS events, providing strategic and operational support for event logistics as required

Who You Are:

You have strengths in our core competencies which are Professionalism, Adaptability & Flexibility, Continuous Improvement and Communication & Collaboration. In addition, you should possess strengths in Staff competencies, which are:

• Service Orientation
• Planning and Prioritization
• Continuous Learning

What You Need:

We are inviting candidates with the following qualifications to apply:

Knowledge and Skills:

• Demonstrates outstanding writing, editing, and proofreading skills, with a proven ability to craft compelling narratives, executive communications, and high-level strategic content across diverse platforms and audiences
• Communicates with clarity, diplomacy, and confidence; skilled at presenting ideas to senior leadership, facilitating collaboration across departments, and building trust with parents, alumni, and community members
• Maintains meticulous editorial and brand standards across all published materials, digital communications, and institutional collateral
• Thrives on working in a fast paced environment where flexibility and adaptability is required;
• Adept at creating efficiencies and continuous improvements in current processes,procedures, tools.
• Skilled at synthesizing market data, web analytics, and engagement metrics into practical strategies that inform enrollment trends, measure marketing effectiveness, and support data-driven decisions
• Demonstrates exceptional project management and prioritization skills, with the ability to balance complex, concurrent projects, manage resources effectively, and deliver high-quality outcomes under tight deadlines
• Combines high emotional intelligence with strong diplomacy, conflict resolution, and relationship-management skills to collaborate effectively across departments, mentor staff, and build warm, trusted connections across the HTS community

Education:

• University degree in marketing, advertising, sales, or business administration, communications or journalism or equivalent

Experience:

• A minimum of 10 years of progressive professional experience in strategic communications, driven by a passion for meaningfully engaging with the community to capture and share their stories
• The successful candidate will possess a sophisticated mastery of brand building and management, ensuring institutional consistency across all platforms. proven track record of designing and executing high-impact marketing programs—including digital, email, and direct marketing that drive measurable engagement
• Deep expertise within the independent school sector is highly preferred, as the role requires a nuanced understanding of school culture and the ability to build authentic stakeholder relations
• A minimum of 7 years of people leadership experience
• A track record of leading teams through a diplomatic and collaborative approach, with demonstrated success in conflict resolution, consensus-building, and navigating complex stakeholder dynamics within a school or mission-driven organization
• Demonstrated experience managing complex, concurrent projects from concept through completion, with a proven ability to prioritize effectively, manage tight timelines, and deliver high-quality outcomes under pressure

Technical Requirements:

• Proven proficiency in the Adobe Creative Suite (Photoshop, InDesign) and web CMS platforms (like FInalsite) to oversee the production of high-quality visual and digital assets
• Demonstrated expertise in architecting and executing paid media campaigns across Meta, X (Twitter), and emerging social platforms to drive targeted institutional growth and brand awareness
• Advanced experience leveraging CRM systems and email marketing platforms (such as Hubspot) to develop sophisticated, data-driven communication workflows and direct marketing programs
• Expert-level fluency in Google Workspace, Microsoft Office and Apple environments, with the ability to manage complex project workflows across diverse technical ecosystems

What’s In It For You?

We offer a competitive compensation and Learners who are inspiring, dedicated and deeply committed to their learning and our community

• A stimulating learning and work environment
• Extensive professional learning opportunities
• A beautiful and modern campus nestled in 37 acres of forest in the Oak Ridges Moraine
• A professional culture based on the principles of integrity, professionalism and innovation
• An environment that is committed to equity

The deadline to apply is October 28,2026. We thank all applicants for their interest however we will only contact those selected for an interview.

Holy Trinity School is committed to fostering an inclusive, accessible, and equitable workplace where every individual has the opportunity to contribute, and succeed.

We welcome applications from racialized persons/persons of colour, women, Indigenous people, persons with disabilities, 2SLGBTQ+ persons, and others who may contribute to the further diversification of ideas.

HTS is committed to providing an inclusive and barrier-free recruitment process. If you require accommodation, please contact the People and Culture department by email to: [e-mail]. We will work with you to understand your needs and provide appropriate accommodation so you can participate fully in the recruitment process. All accommodation requests will be handled confidentially.