Director, Growth Marketing and Data

Zonda; Canada; Remote; CAD 190,000 - 210,000; Full time

Job summary

An innovative firm is seeking a Director of Growth Marketing and Data to spearhead B2B demand generation strategies. This pivotal role involves leading integrated marketing campaigns, optimizing audience segmentation, and driving revenue growth through data-driven decisions. The ideal candidate will have extensive experience in product marketing and a proven track record in multi-channel campaign execution. Join a vibrant team that values diversity and offers meaningful work, competitive salaries, and comprehensive benefits, all within a supportive and hybrid work environment.

Benefits

Comprehensive benefits (Medical, Dental, Vision)

100% paid Life Insurance

Disability coverage

401k with company match

Paid vacation and holidays

Employee Assistance Program (EAP)

Wellness programs

Career growth opportunities

Qualifications

• 7-10 years in B2B demand generation and product marketing.
• Proven success in multi-channel campaign development.
• Strong project management skills and team management experience.

Responsibilities

• Lead integrated marketing campaigns to drive B2B revenue.
• Develop strategic marketing roadmaps for B2B solutions.
• Define KPIs and create dashboards for marketing effectiveness.

Skills

B2B demand generation

Product marketing

GTM strategy

Salesforce

Marketing automation platforms

Project management

Analytics tools (GA4)

Communication skills

Problem-solving

Team management

Tools

Salesforce

Marketing automation platforms

GA4

Job description

Join to apply for the Director, Growth Marketing and Data role at Zonda.

Base pay range

CA$190,000.00/yr - CA$210,000.00/yr

Remote (Canada)| Full-Time

Zonda is seeking a seasoned marketing leader to serve as Director, Growth Marketing and Data—a high-impact role for our B2B products. This person will drive demand generation strategies, lead product marketing initiatives, and own the audience data strategy roadmap. Working cross-functionally with Sales, Product, and Technology, this leader will play a pivotal role in pipeline growth, revenue acceleration, and data-driven decisions.

Roles and responsibilities:

1. Lead the planning and execution of integrated marketing campaigns across channels to drive B2B revenue.
2. Develop strategic marketing roadmaps to support demand generation for B2B solutions.
3. Align with Product and Sales to identify and target ICPs, define lead scoring, and build nurture flows.
4. Define and evolve product positioning, messaging, and value propositions.
5. Collaborate on product launches, updates, and GTM initiatives.
6. Lead the strategy for growing and optimizing Zonda’s B2B audience database.
7. Build and refine audience segmentation strategies leveraging first- and third-party data.
8. Optimize conversion funnels through testing, journey mapping, and segmentation.
9. Define KPIs and create dashboards for marketing effectiveness and ROI.
10. Manage, mentor, and grow a team of marketers.
11. Manage marketing budget across channels and initiatives.
12. Embrace AI and marketing technologies to streamline workflows and increase performance.

Qualifications:

1. 7-10 years in B2B demand generation, product marketing, and GTM strategy.
2. Proven success in multi-channel campaign development and execution.
3. Expertise in Salesforce and marketing automation platforms.
4. Strong project management skills from end to end.
5. Experience managing a team and fostering growth.
6. Proficiency in analytics tools like GA4; ability to translate insights into actions.
7. Experience with ESP and CDP is a plus.
8. Excellent communication, presentation skills, and executive presence.
9. Results-driven problem-solver with initiative.
10. Organized, able to prioritize in a fast-paced environment.
11. Positive attitude and collaborative spirit.

Why People Love Working Here

• Meaningful work and career growth opportunities
• Competitive salary
• Comprehensive benefits (Medical, Dental, Vision)
• 100% paid Life Insurance, Disability coverage
• 401k with company match
• Paid vacation and holidays
• Employee Assistance Program (EAP)
• Wellness programs and hybrid work environment

Zonda is committed to diversity, inclusion & belonging. We are an Equal Opportunity Employer and welcome all qualified candidates who are eligible to work in the U.S.