Senior Director, Communications, Marketing and External Relations

Yee Hong; Toronto; On-site; CAD 133,000 - 157,000; Full time

Benefits offered by this job

Competitive total compensation package

Multi-employer pension plan

Professional development opportunities

Learning and development

Employee education assistance program

Award winning corporate culture

Safe, inclusive and supportive work环境

Job summary

Yee Hong Centre for Geriatric Care in Toronto is seeking a strategic Senior Director of Communications, Marketing & External Relations to lead brand, government relations, advocacy and stakeholder engagement across all campuses. You will oversee digital channels, campaigns and content strategy while guiding executive communications and strategic initiatives.

The role requires a track record of building high-performing teams, influencing change in healthcare or nonprofit sectors, and partnering

Qualifications

• 10+ years leading communications, marketing, public affairs and stakeholder relations.
• Proven success in government relations, media relations, advocacy and reputation management.
• Experience building and guiding high-performing teams.

Responsibilities

• Lead integrated communications, marketing, public affairs and stakeholder engagement.
• Strengthen brand, reputation and organizational visibility.
• Build relationships with government, media, community and healthcare partners.
• Oversee digital communications, social media and content strategy.
• Provide strategic counsel to CEO and senior leadership.

Skills

Strategic leadership

Communications strategy

Stakeholder engagement

Government relations

Public affairs

Team leadership

Education

Bachelor's or Master's in Communications/PR/Marketing/BA

Tools

Digital communications

Content strategy

Job description

Yee Hong Centre for Geriatric Care (Yee Hong) is a recognized leader in senior care, dedicated to providing exceptional, culturally inclusive services that enhance the well-being of older adults. With a strong reputation for excellence in long-term care, community programs, and aging-in-place initiatives, Yee Hong is committed to supporting seniors in living with dignity, independence, and the best possible quality of life. At the core of its mission is a focus on compassionate, person-centered care tailored to the unique needs of diverse communities.Yee Hong is one of the foremost providers of culturally appropriate senior care in the country, delivering high-quality resident experience and care to Chinese and other Asian seniors since 1994. The organization operates 805 long-term care beds and 308 seniors’ apartment units, with an additional 224 long-term care beds opening in a new home by June 2026. In addition, Yee Hong offers four campuses of managed care, a hospice residence, and a wide range of community-based senior and caregiver support services. Through this comprehensive network, the organization serves more than 15,000 individuals annually across the Greater Toronto Area.At **Yee Hong Centre for Geriatric Care**, our values guide everything we do: **We Care. We Collaborate. We Commit.** We are seeking a strategic and visionary **Senior Director, Communications, Marketing & External Relations** to lead Yee Hong's communications, brand, government relations, advocacy, stakeholder engagement, and marketing initiatives. Reporting to the President & CEO, this role plays a critical part in advancing Yee Hong's reputation, strategic priorities, and community impact. ## What You'll Do* Lead integrated communications, marketing, public affairs, and stakeholder engagement strategies.* Strengthen Yee Hong's brand, reputation, and organizational visibility.* Build and maintain relationships with government, media, community, and healthcare partners.* Lead advocacy, government relations, and issues management initiatives.* Oversee digital communications, social media, marketing campaigns, and content strategy.* Provide strategic counsel to the CEO and senior leadership team.* Build and develop a high-performing communications and marketing team. ## What You Bring* Bachelor's or Master's degree in Communications, Public Relations, Marketing, Business Administration, or a related field.* 10+ years of progressive leadership experience in communications, marketing, public affairs, and stakeholder relations.* Proven success in government relations, media relations, advocacy, and reputation management.* Strong leadership experience with a track record of building engaged, high-performing teams.* Exceptional communication, writing, presentation, and storytelling skills.* Experience leading organizational change and strategic initiatives.* Healthcare, seniors' care, or non-profit sector experience is preferred.* Board governance experience is an asset. ## Working Conditions* Occasional evening and weekend commitments.* Travel between Yee Hong locations and external venues as required.* Valid driver's license and access to reliable transportation required.* Recent satisfactory Vulnerable Sector Screen required. ## Join UsThis is an exciting opportunity to help shape the future of seniors' care while leading the voice, brand, and external presence of one of Canada's most respected senior care organizations. **If you're a strategic leader who thrives on building relationships, influencing change, and creating impact, we'd love to hear from you.** This is for an existing vacancy*Yee Hong Centre for Geriatric Care is committed to fostering a safe, inclusive, and accessible workplace. Accommodation is available throughout the recruitment and selection process in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). Applicants requiring accommodation are encouraged to contact us to discuss their needs.***Please apply before:****Salary Range:**$63.96 - $75.25**INTERNAL APPLICANTS: PLEASE APPLY THROUGH THE JOBS HUB**Our people are our greatest strength and the core of our success. We invest in our employees' wellbeing and support their ongoing learning and development. We offer:* Competitive total compensation package* Multi-employer pension plan* Professional development opportunities* Ongoing learning and development* Employee education assistance program* Award winning corporate culture* Safe, inclusive and supportive work environmentYee Hong is an equal opportunity employer committed to an inclusive, barrier-free recruitment and selection process. Requests for accommodation can be made at any stage of the recruitment process providing the applicant has met the bona-fide requirements for the open position. If contacted for this employment opportunity, please advise if you require any accommodation.Successful applicants must provide a recent satisfactory vulnerable sector police reference check and medical clearance certificate.Our hiring process involves the use of Artificial Intelligence (AI) to assist with screening of the applicants’ resume. This job is posted to fill an existing vacancy.### Yee Hong Centre for Geriatric Care**JOIN A GREAT TEAM, DOING GREAT WORK!**Yee Hong Centre for Geriatric Care (“Yee Hong”) is one of the largest not-for-profit, culturally-appropriate seniors care organizations in Canada. At several campuses of care and other service locations across the Greater Toronto Area, Yee Hong offers a full continuum of services including active seniors programs, adult day programs, caregiver support services, transportation, meals on wheels, congregate dining, home care, long-term care, and hospice/palliative care. Yee Hong’s vision is “Seniors living their lives to the fullest – with health, independence and dignity”. In their living setting of choice, seniors and their families are supported to optimize their physical, mental, social and spiritual well-being. Yee Hong also supports other organizations with innovating seniors care through its advisory services, training and learning centre, and research. Since the start of our operations 1994, Yee Hong has been successfully accredited with Exemplary Standing by Accreditation Canada seven consecutive times for our teams’ commitment to highest quality care and service excellence.As a recipient of Canada’s Most Admired Corporate Culture Award in 2020 and renewed in 2021 and 2022, Yee Hong is committed to innovation, diversity, teamwork, integrity, collaboration and accountability. Our people are the reason our residents and clients receive excellent care and enjoy a high quality of life. Yee Hong’s progressive organizational culture and work environment attract, retain and develop the best staff, volunteers and students. Yee Hong is inviting applicants to apply for this exciting opportunity. We commit to a diverse, equitable and inclusive workplace, and offer a rewarding career as a member of our stellar team.