Senior Director Brand & Community Marketing

Rennaï; Mount Royal; On-site; CAD 100,000 - 150,000; Full time

Job summary

Rennaï seeks a Senior Director of Brand & Community Marketing to drive its storytelling and community engagement. Overseeing marketing strategies and fostering a high-performing team, this role is integral in connecting with customers and enhancing the brand's impact in the luxury beauty market. Ideal candidates will bring extensive experience in marketing leadership, creativity, and the ability to cultivate community relationships.

Benefits

Comprehensive benefits package

Qualifications

• 10+ years in marketing, brand management, or content leadership roles preferred.
• Experience in beauty, luxury retail, or lifestyle sectors valued.
• Proficient in developing cross-platform content strategies.

Responsibilities

• Lead the Brand & Marketing Function, overseeing content and digital strategies.
• Build and execute a community-driven content strategy.
• Drive traffic, profile creation, and event engagement through various channels.

Skills

Leadership

Creativity

Community Building

Content Strategy

Business Acumen

Bilingual (French/English)

Job description

SENIOR DIRECTOR, BRAND & COMMUNITY MARKETING

HEAD OFFICE

Discover Rennaï, the beauty and modern self-care destination of the future.

At Rennaï, we are dedicated to helping individuals achieve well-being through 360° self-care in a highly accessible setting. Inspired by the French word Renaissance, meaning rebirth and renewal, we are committed to empower individuals on their journey towards self-care, self-love, and self-discovery.

Our range of carefully curated beauty products from around the world is complemented by personalized self-care services, including consultations with beauty, nutrition, and wellness experts. We offer a variety of services to nourish the mind, body, and soul, providing everything you need to feel your best, both inside and out.

Position Overview

Reporting to the President & Chief Creative Officer, The Senior Director, Brand & Community Marketing is responsible for bringing Rennaï’s story to life across all touchpoints - digital, social, in-store, events, and content. This leader blends content strategy, creative thinking, community-building, and business discipline to drive traffic, engagement, and loyalty. They will manage a small internal team and a network of agency and freelance partners, ensuring that every piece of content, every event, and every customer interaction feels distinctly and powerfully Rennaï.

This is a rare opportunity for a marketing leader who believes that storytelling builds brands, and that community drives growth - and who wants to help build the future of modern beauty retail.This position includes a comprehensive benefits package.

Responsibilities

• Lead the Brand & Marketing Function
• Lead the brand marketing team, overseeing content, events, and digital strategies.
• Foster a high-performing, collaborative team culture focused on creativity, community, and results.
• Partner closely with the Chief Creative Officer to align marketing vision with Rennaï’'s overall brand strategy.

• Build and Execute a Community-Driven Content Strategy
• Shape and lead a content strategy that inspires, educates, and invites participation-driving connection both online and in-store.
• Ensure every piece of content (whether produced internally, by creative agencies, content developers, or sourced from brand partners) feels distinctly Rennaï.
• Drive brand tone, editorial direction, and messaging consistency across platforms, campaigns, and agency output.

• Own Brand Standards & Visual Consistency
• Act as the guardian of Rennaï’s brand standards and storytelling voice.
• Ensure all creative and marketing materials, from social posts to signage, align with our elevated but relatable tone and brand identity.
• Review agency and internal creative work with an eye for detail, consistency, and emotional resonance and work with the Chief Creative Officer on approvals.

• Drive Traffic, Profile Creation, and Event Engagement
• Lead initiatives that drive store and web traffic, increase profile creation, and maximize participation in in-store events and services.
• Use a mix of organic and paid media (via agencies), CRM, content, and influencer/community tactics to achieve performance targets.
• Collaborate with the Digital Specialist to track and optimize KPIs related to campaign effectiveness and customer engagement.

• Oversee Agency Partnerships and Campaign Planning
• Manage relationships with creative, social, and media agencies-ensuring all deliverables reflect Rennaï's vision and priorities.
• Collaborate with the Chief Creative Officer on the development and execution of campaign briefs in partnership with internal and external teams.
• Ensure timelines, deliverables, and messaging stay on-brand and on-track.

• Coordinate Cross-Functional Execution
• Act as the key connector between brand marketing and functions like Store Sales & Service, Product & Merchandising, and Events.
• Maintain a consistent marketing calendar and campaign briefing system to align internal stakeholders and agency partners.
• Support the Events & Activations Manager and Manager, In-store Visuals & Events in ensuring in-store execution is tightly aligned with campaign intent.
  

Skills And Experience You Will Need

• 10+ years in marketing, brand management, or content leadership roles, ideally within beauty, luxury retail, or lifestyle sectors.
• Proven experience developing cross-platform content strategies and building community-driven brands.
• Solid leadership and people development skills, with experience leading both internal teams and managing external agencies.
• Business acumen with a demonstrated ability to deliver traffic growth, engagement metrics, profile/database expansion, and event participation targets.
• Excellent creative sensibility, with the ability to collaborate closely with creative teams and respect brand aesthetics.
• Highly organized, detail-oriented, and able to manage multiple workstreams in a fast-paced entrepreneurial environment.
• Bilingual (French/English) strongly preferred.
  
  

BONUS POINTS IF YOU

• Have an excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment.
• Have the ability to work in a startup environment.
• Have the ability to work independently and collaboratively in a fast-paced environment.
  
  

Join our dynamic team and be part of a luxurious beauty experience that empowers individuals to embrace their uniqueness. Together, let’s create an inspiring space where beauty and confidence flourish, making a lasting impact on our customers’ lives.