Digital CRM Strategist

UNAVAILABLE; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

Publicis Canada is seeking a seasoned Digital Strategist to drive CRM-led digital marketing campaigns for retail e-commerce clients. You will blend creative storytelling with data-driven optimization, manage multi-channel strategies, and collaborate with cross-functional teams to deliver measurable business impact.

Ideal candidates bring 5–7 years in advertising/marketing with CRM focus, strong analytics, and familiarity with marketing automation platforms.

Qualifications

• 5-7 years of experience in advertising/marketing with a focus on customer relationship management and retail e-commerce.
• Experience in a client-facing role developing strategy and guiding implementation of marketing lifecycle campaigns.
• Proficient with reporting and analytics tools (e.g. Omniture, Google Analytics).
• Familiar with marketing automation platforms (Salesforce Marketing Cloud, Adobe, Oracle Marketing Cloud, Eloqua, Marketo, Braze).

Responsibilities

• Lead the design, implementation and evaluation of digital marketing lifecycle campaigns with a concentration on retention & reactivation programs for our client across multiple channels.
• Create test-and-learn frameworks to monitor and optimize campaigns to align with client strategy and priorities.
• Prepare regular reporting and identify key insights to share with senior management.
• Develop campaign briefs and provide ongoing leadership across internal and external marketing, design and technology partners.
• Identify and manage customer targeting and segmentation strategies to maintain, optimize and increase performance.
• Provide SME to support the entire marketing mix across paid & owned media channels, including omni-channel campaigns.
• Partner with the technology team to guide capability updates and enhancements.
• Develop strong partnerships with key client stakeholders.
• Become familiar with and support client’s company culture, policies, and standards.
• Speak and present confidently to clients about strategic recommendations and share knowledge to define agency best practices.
• Stay ahead of emerging media, technology and platforms in digital, CRM and e-commerce to leverage new tactics.

Skills

CRM strategy

Digital marketing

Client facing

Analytical thinking

Campaign planning

Tools

Omniture

Google Analytics

Salesforce Marketing Cloud

Adobe Marketing Cloud

Oracle Marketing Cloud

Eloqua

Braze

Job description

Company Description

We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available.

We're subject matter experts in three key areas:

Strategy & Insights

• Strategic visioning and planning
• Positioning, branding and messaging strategy
• Acquisition, retention and loyalty strategy
• Copy testing, benchmarking and brand tracking
• Customer journeys and experience mapping

Creativity & Content

• Insight-based creative briefs
• Full, multi-channel campaign development
• Integrated content development
• CRM and targeted communications
• Social media and community activation and management

Data Intelligence

• Customer, competitive and market insights
• Primary, secondary, quantitative, qualitative and ethnographic research
• Database segmentation and cluster analysis
• Digital technology and marketing strategy
• Online customer experience / mapping and information architecture

Job Description

We are an agency filled with people that are Committed, Creative, Curious and Collaborative!

We are seeking a digital strategist: someone who is both creative and analytical, with a passion for digital media, marketing, retail e-commerce and customer relationships. You should understand the business needs of our clients and their customers, the creative ways we tell their stories, and how to connect it all via smart and innovative digital thinking. You should be equally comfortable building a plan and presentation, as you would be dissecting metrics and defining benchmarks. And you should feel at ease with clients, creatives, account people, producers, developers, and everyone in between.

We want someone who is inspired when presented with a challenge, and confident in sharing their ideas and opinions. You should be that person who is one step ahead of digital and social trends, and an early-adopter of new platforms. Someone who loves great content, is immersed in popular culture, and is both personally and professionally curious about new industries, topics and ideas. You are inspired to make a difference, motivated to do good work, and always ready to roll up your sleeves to help produce work for our clients.

Responsibilities

• Lead the design, implementation and evaluation of digital marketing lifecycle campaigns with a concentration on retention & reactivation programs for our client across multiplechannels.

• Create a test and learn frameworks to continuously monitor and optimize campaigns to ensure alignment with client’s business strategy and priorities

• Prepare regular reporting and identify key insights to share with senior management

• Develop campaign briefs and provide ongoing leadership across internal and external marketing, design and technology partners

• Identify and manage customer targeting and segmentation strategies to maintain, optimize and increase performance

• Provide subject matter expertise to support the entire marketing mix across both paid & owned media vehicles, including omni-channel campaigns

• Partner with the technology team to guide capability updates and enhancements

• Develop a strong partnership with key client stakeholders

• Become familiar with -- and support -- client’s company culture, policies, procedures, mission, values and standards

• Speak and present confidently to clients about strategic recommendations, and share knowledge with clients and colleagues to help define agency best practices

• Stay ahead of all emerging media, technology and platforms in the digital, CRM and e-commerce space to ensure we are leveraging new tactics and ideas in the optimal manner

Qualifications

• 5-7 years of experience in advertising/marketing with a focus on customer relationship management and retail e-commerce

• Highly organized and works well in a fast-paced, collaborative, and multi-discipline environment (creative, analytics, and production)

• Experience in a client-facing role developing strategy and guiding implementation of marketing lifecycle campaigns

• Proficient with reporting and analytics tools (e.g. Omniture, Google Analytics etc.)

• Familiar with marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe, Oracle Marketing Cloud, Eloqua, Marketo, Braze etc.)

• Experience in leading paid social and/ or paid search campaigns, with strong knowledge of best practices & disciplines.

Additional Information

Salary

Transparency matters to us. The salary range for this position is CAD $70,000 - CAD $90,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.