Senior Digital Marketing Officer

InsideHigherEd; Kingston; Hybrid; CAD 90,000 - 116,000; Full time

Job summary

A leading educational institution is seeking a digital marketing professional to support non-credit adult education programs. The role involves developing marketing strategies, implementing communication campaigns, and analyzing data to enhance growth within a competitive landscape. Ideal candidates will possess extensive experience in marketing within the educational sector and a passion for helping learners succeed.

Qualifications

• Minimum five (5) years in marketing/communications, two (2) of which in postsecondary education.
• Experience with multi-channel marketing plans and search engine optimization.
• Ability to analyze data and prepare reports.

Responsibilities

• Plan and develop integrated multi-channel communications strategy.
• Implement digital communication campaigns supporting strategic objectives.
• Conduct detailed data analysis for management decision making.

Skills

Marketing

Communications

Digital marketing

SEO

Data analysis

Education

Bachelor's Degree

Job description

Faculty / Division : School of Continuing Studies

Department : Sch of Continuing Studies

Campus : St. George (Downtown Toronto)

Description : About us :

The University of Toronto School of Continuing Studies (SCS) offers an extensive roster of over 800 not-for-credit courses, over 40 program areas, and more than 120 certificates and 70+ micro-credentials across a broad range of fields that help learners succeed in their careers, satisfy their curiosities, fulfill their passions, and live their best lives. Courses are delivered by our team of 800 + instructors, all of whom are industry or subject matter experts who are passionate about teaching and learning.

Complementing our academic offerings are our English Language Program, Comparative Education Service for learners seeking to have international credentials assessed in Canada, and our newest offering, Blueprint Career Services.

Your opportunity :

The Strategic Communications and Marketing (SCM) team is responsible for supporting and building awareness around the full suite of non-credit, adult continuing education programs, courses, and services offered at SCS. Our team is energetic, dynamic, collaborative, and is guided by the strategic plan of the school. We work with all of SCS’s stakeholders including leadership, learners, instructors, UofT divisions and partners, and professional associations.

Under the general supervision of the Director, Strategic Communications and Marketing, you are responsible for developing a broad range of digital marketing tactics to support various linesof business and initiatives at SCS. You will be part of a team that is responsible for developing and advising on a broad range of marketing ideas / plans, communications and promotional approaches for the School of Continuing Studies that will enable continued growth and position the School to successfully compete in what is now an extremely competitive market.

This role is currently eligible for a hybrid work arrangement, pursuant to University policies and guidelines, including but not limited to the University of Toronto’s Alternative Work Arrangements Guideline .

Your responsibilities will include :

• Planning and developing an integrated multi-channel communications strategy independently
• Developing and implementing digital communication campaigns and programs that support strategic objectives
• Determining key performance indicators to measure success
• Conducting detailed data analysis to inform management decision making
• Monitoring accounts for a project and / or program

Essential Qualifications :

• Bachelor's Degree or acceptable combination of equivalent experience.
• Minimum five (5) years of experience in marketing or communications, with at least two (2) of those years within a postsecondary or industry / upskilling educational programs environment
• Experience developing and implementing multichannel marketing plans to support business development and revenue-generating strategies and / or activities
• Experience with search engine optimization to support multi-channel marketing that is linked to registration conversions
• Experience with optimizing digital marketing tactics to drive revenue
• Experience building and strengthening relationships with stakeholders and partners of strategic importance and fostering and maintaining positive relationships with senior management to gain approval for strategies and plans
• Experience advising on best practices and strategies to maximize digital communication initiatives
• Experience determining smart KPIs for eblast campaigns and Google search campaigns, overseeing in-campaign performance, summarizing results, and making performance improvements for future campaigns
• Experience developing and implementing social media operational procedures and best practices that support strategic objectives
• Experience planning and estimating financial resources required for programs and / or projects, and monitoring expenses against the set budget
• Experience compiling and analyzing data, preparing reports and other informational materials
• Experience serving as a resource to others by providing (non-supervisory) job-related guidance
• Ability to show sound judgement in dealing with confidential information well-informed on applicable copyright, access and privacy laws

Assets (Nonessential) :

• Experience using webinar software and hosting webinar sessions
• Experience with website content updating

To be successful in this role you will be :

• Adaptable
• Approachable
• Proactive
• Resourceful
• Team player

Closing Date : 06 / 16 / 2025, 11 : 59PM ET

Employee Group : USW

Appointment Type : Budget - Continuing

Schedule : Full-Time

USW Pay Band 14 $90,056. with an annual step progression to a maximum of $115,169. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation / Pay Equity Maintenance Protocol.

Job Category : Administrative / Managerial

Lived Experience Statement

Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.

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Diversity Statement

The University of Toronto embraces Diversity and is building a culture of belonging that increases our capacity to effectively address and serve the interests of our global community. We strongly encourage applications from Indigenous Peoples, Black and racialized persons, women, persons with disabilities, and people of diverse sexual and gender identities. We value applicants who have demonstrated a commitment to equity, diversity and inclusion and recognize that diverse perspectives, experiences, and expertise are essential to strengthening our academic mission.

As part of your application, you will be asked to complete a brief Diversity Survey. This survey is voluntary. Any information directly related to you is confidential and cannot be accessed by search committees or human resources staff. Results will be aggregated for institutional planning purposes. For more information, please see http : / / uoft.me / UP .

Accessibility Statement

The University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission.

The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.

If you require any accommodations at any point during the application and hiring process, please contact [emailprotected] .

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