Senior Digital Marketing Manager - Toronto (Contract)

mattamyhomes; Toronto; Hybrid; CAD 85,000 - 130,000; Part time

Job summary

Mattamy Homes Canada is seeking a Manager of Digital Marketing to lead high-investment, integrated media initiatives throughout the community lifecycle. You will partner with our media agency, regional teams, and internal partners to drive awareness, traffic, and qualified leads while aligning with brand standards.

The role is a 12-month contract based in Toronto, with hybrid work requiring four days in the office.

Qualifications

• Bachelor's degree in Marketing or related field or equivalent experience.
• 5+ years of experience managing integrated multi-channel media campaigns with a focus on performance marketing and lead generation.
• Deep expertise in performance digital channels (Search, Paid Social, Display) and awareness tactics.
• Experience evaluating campaign performance, defining KPIs, and optimizing based on data-driven insights.
• Proven success managing agencies, vendors, and cross-functional stakeholders.
• Excellent communication, presentation, and project management skills.

Responsibilities

• Lead integrated paid media strategy across digital and traditional channels to drive awareness, traffic, and leads for new and selling communities.
• Serve as the day-to-day lead for our media agency, managing briefs, flighting, asset delivery, budgets, timelines, and KPIs.
• Coordinate with regional divisions to align media plans with sales goals and national brand standards.
• Monitor campaign performance including lead volume and cost per lead, and translate results into optimizations.
• Analyze creative asset performance and collaborate to optimize messaging and variants.
• Ensure brand consistency across all marketing touchpoints and support evolution of brand tools and templates.
• Translate campaign data into concise insights and recommendations for leadership.

Skills

Media campaign management

Performance marketing

Data-driven decision making

Agency/vendor management

Communication & presentation

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

CRM

Email marketing platforms

SEO

Social media platforms

Job description

Mattamy Homes Canada is seeking a Manager of Digital Marketing to lead high-investment, integrated media initiatives throughout the community lifecycle. You will partner with our media agency, regional teams, and internal partners to drive awareness, traffic, and qualified leads while aligning with brand standards.

The role is a 12-month contract based in Toronto, with hybrid work requiring four days in the office.