Senior Digital Marketing Manager

BuyerLink, LLC; Victoria; On-site; CAD 100,000 - 125,000; Full time

Benefits offered by this job

Service Days

Global Community

Extended health benefits

Professional development

In-office lunches

Job summary

BuyerLink, LLC in Victoria, BC is seeking a hands-on Senior Digital Marketing Manager to drive high-quality lead generation campaigns. You’ll manage paid acquisition channels, optimize performance, and use data to improve lead volume, quality, and return on marketing spend.

This is an in-person role at our Victoria, BC office. We are not accepting applications outside of the Victoria area. The role emphasizes Pay Per Call lead generation and growth across the funnel.

Qualifications

• 5+ years of lead generation experience.
• Hands-on experience managing paid acquisition campaigns and optimizing lead quality, volume, and cost efficiency.
• Strong analytical skills and the ability to turn campaign data into clear actions.
• Hands-on experience with digital ads and relevant platforms such as Google Ads, Microsoft Ads, Meta Ads Manager, Google Analytics, CRM platforms, or call tracking platforms.
• An entrepreneurial mindset and background in performance marketing.

Responsibilities

• Plan, launch, and optimize lead generation campaigns across paid search, paid social, native, display, and other digital channels.
• Track performance against lead volume, cost per lead, conversion rate, lead quality, and return on ad spend goals.
• Use data to identify trends, troubleshoot performance issues, and recommend optimizations.
• Test landing pages, ad copy, targeting, call flows, traffic sources, and creative to improve results.
• Build strong working relationships with media partners, publishers, affiliates, and internal teams.
• Drive growth across all stages of the marketing funnel: awareness, conversion, retention, referrals.
• Share clear reporting, insights, risks, and recommended next steps.

Skills

Lead gen

Paid media

Analytics

CRM/call tracking

Media buying

Cross-functional

Tools

Google Ads

Microsoft Ads

Meta Ads Manager

Google Analytics

CRM platforms

Call tracking

Job description

We’re looking for a hands-on Senior Digital Marketing Manager to drive high-quality lead generation campaigns. You’ll manage paid acquisition channels, optimize performance, and use data to improve lead volume, quality, and return on marketing spend. This position will lead the team’s digital marketing strategy, setting priorities and guiding execution to achieve growth goals.

We’re looking for someone with Pay Per Call lead generation experience. If you don’t have it but have the drive and aptitude to learn, we’re happy to train the right person.

This is an in-person role at our office in Victoria, BC. We are not accepting applications outside of the Victoria, BC area.

Day-to-day:

You’ll manage campaigns that connect high-intent consumers with the right products, services, and partners. This role blends campaign execution, analysis, partner communication, testing, and reporting, with a focus on scaling profitable lead generation programs.

You will:

• Plan, launch, and optimize lead generation campaigns across paid search, paid social, native, display, and other digital channels.
• Track performance against lead volume, cost per lead, conversion rate, lead quality, and return on ad spend goals.
• Use data to identify trends, troubleshoot performance issues, and recommend optimizations.
• Test landing pages, ad copy, targeting, call flows, traffic sources, and creative to improve results.
• Build strong working relationships with media partners, publishers, affiliates, and internal teams.
• Drive growth across all stages of the marketing funnel: awareness, conversion, retention, referrals.
• Share clear reporting, insights, risks, and recommended next steps.

You have:

• 5+ years of lead generation experience
• Hands-on experience managing paid acquisition campaigns and optimizing lead quality, volume, and cost efficiency.
• Strong analytical skills and the ability to turn campaign data into clear actions.
• Hands-on experience with digital ads and relevant platforms such as Google Ads, Microsoft Ads, Meta Ads Manager, Google Analytics, CRM platforms, or call tracking platforms.
• An entrepreneurial mindset.
• Background in media buying and performance marketing.
• Strong organization, communication, and cross-functional collaboration skills.

Nice to have:

• Pay Per Call lead generation, call routing, call tracking, or inbound call campaign experience.
• Experience with CPA networks.
• Experience in insurance, home services, financial services, or other high-intent lead generation verticals.
• Experience working with affiliates, publisher networks, lead buyers, or marketplace-style businesses.

Salary

$100,000 – $125,000

Compensation will be determined by factors including knowledge and skills, role-specific qualifications, market location, and experience.

Life at Buyerlink:

• Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.
• Join forces with our diverse Global Community and connect with team members from all over the world.
• We offer a comprehensive extended health benefits package to ensure your total well-being.
• We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.
• Enjoy delectable, complimentary lunches, and participate in exciting team events in-office

Who we are:

Buyerlink perfectly matches businesses to consumers at the moment of intent, delivering performance-based marketing across any industry. From leading the market in new car sales to powering demand for home services nationwide, Buyerlink scales with what businesses need. As a One Planet Group company, Buyerlink proves that business success and the betterment of humanity advance together.

Privacy:

The types of Personal Information we may collect (directly from you or from Third Party-sources) and our privacy practices depend on the nature of the relationship you have with Buyerlink and the requirements of applicable law. We endeavor to collect information only relevant for the purposes of processing. As part of our recruitment process, certain roles at Buyerlink may include a technical or skills-based assessment administered through an approved third-party provider. In some cases, and only with your explicit consent at the time of testing, AI-based proctoring or monitoring (such as webcam, screen activity, or behavioral signals) may be used to help maintain assessment integrity. By continuing, you agree to Buyerlink's privacy policy, which can be accessed here.