Senior Digital Marketing Manager

Onni Group; Vancouver; On-site; CAD 80,000 - 95,000; Full time

Benefits offered by this job

Competitive pay

Comprehensive benefits package

Annual Education Allowance

Generous referral program

Gym access

Friends and Family rates

Job summary

Onni Group is seeking a Senior Digital Marketing Manager to lead the digital marketing strategy for its Hospitality portfolio, including hotels and restaurants across multiple cities. The role covers e-commerce, paid media, and direct bookings initiatives, with a focus on building an in-house team and expanding digital capabilities.

The ideal candidate has 5+ years in digital marketing within hospitality, strong analytics, and experience with GA4/GTM/Looker Studio.

Qualifications

• 5+ years of experience in digital marketing, e-commerce, and performance marketing.
• Proven ability to manage paid media across Google, Meta, display, and metasearch.
• Strong knowledge of GA4, GTM, Looker Studio, and marketing performance reporting.
• Experience with SEO, website optimization, and CRO.
• Experience leveraging AI tools to improve efficiency and campaign performance.
• Excellent communication and stakeholder management skills.
• Post-secondary education in Marketing, Digital Marketing, Business, E-Commerce, or related fields.

Responsibilities

• Lead digital marketing strategy across hospitality portfolio, focusing on e-commerce, paid media, and customer acquisition.
• Develop, execute, and optimize paid media campaigns across Google, Meta, display, and metasearch while managing media budgets and performance.
• Build, mentor, and lead a high-performing digital marketing team.
• Partner with Revenue Management, Sales, and Marketing to drive direct bookings, revenue, and guest acquisition.
• Oversee website performance, booking engine merchandising, SEO, CRO, and user experience.
• Develop executive dashboards and reporting for stakeholders.
• Ensure accurate analytics, tracking, and attribution across digital platforms (GA4, GTM).

Skills

Digital marketing

E-commerce

Performance marketing

GA4

GTM

Looker Studio

SEO

CRO

AI tools

Analytics

Stakeholder mgmt

Education

Post-secondary education in Marketing or related field

Tools

GA4

GTM

Looker Studio

Job description

Job Description: Onni Marketing team is seeking an experienced, data-driven Senior Digital Marketing Manager to lead the digital marketing strategy for its growing Hospitality portfolio. This role will oversee e-commerce and paid media strategy across Onni Hospitality's portfolio of hotels and restaurants in Chicago, Dallas, Long Beach, Los Angeles, Seattle, Vancouver, and Italy. This is an exciting opportunity to join Onni Hospitality during a period of significant expansion. Over the next 6–12 months, the successful candidate will play a key role in expanding the digital marketing function, building an in‑house team, and shaping the future of digital marketing across the Hospitality portfolio.

Perks:

• Competitive pay & a Comprehensive Benefits Package.
• Benefits include company-paid extended health care, dental care, vision care, life insurance, critical illness, and critical life insurance.
• Annual Education Allowance.
• Generous Referral Program.
• Fun & collaborative company culture with lots of team building events.
• Local discounts to restaurants, clothing stores, personal training, and more.
• Free access to a fully equipped gym.
• Friends and Family rates for hospitality brands.

What You Will Do:

• Lead digital marketing strategy across Onni Hospitality's portfolio of hotels and restaurants, with a focus on e-commerce, paid media, and customer acquisition.
• Develop, execute, and optimize paid media campaigns across Google, Meta, display, and metasearch while managing media budgets and performance.
• Build, mentor, and lead a high-performing digital marketing team, fostering a culture of collaboration, innovation, and continuous improvement.
• Partner with Revenue Management, Sales, and Marketing to develop campaigns, promotions, and digital strategies that drive direct bookings, revenue, and guest acquisition.
• Oversee website performance, booking engine merchandising, SEO, conversion rate optimization (CRO), and user experience to maximize traffic, conversions, and revenue.
• Develop executive dashboards and reporting, translating digital marketing and e-commerce performance into actionable insights and strategic recommendations for key stakeholders.
• Ensure accurate analytics, tracking, and attribution across digital platforms, partnering with internal teams to maintain GA4, GTM, and marketing measurement best practices.
• Develop and optimize OTA and metasearch strategies that maximize visibility, increase direct booking share, and support overall revenue goals.
• Champion the adoption of AI-powered tools and emerging technologies to improve marketing efficiency, reporting, and campaign performance.
• Oversee agency and vendor relationships, as needed, to support digital marketing initiatives and business objectives.
• Stay current on digital marketing trends and identify new opportunities to drive innovation and business growth.

What You Will Bring:

• 5+ years of experience in digital marketing, e-commerce, and performance marketing, preferably within the hospitality industry.
• Proven experience managing paid media strategies across Google, Meta, display, and metasearch.
• Strong knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, and marketing performance reporting.
• Experience with SEO, website optimization, booking engine optimization, and conversion rate optimization (CRO).
• Experience leveraging AI tools (e.g., ChatGPT, Claude, or similar) to improve marketing efficiency and campaign performance.
• Strong analytical, project management, and problem-solving skills with the ability to translate data into business insights.
• Excellent communication and stakeholder management skills, with the ability to collaborate across cross-functional teams.
• Experience leading or mentoring team members is an asset.
• Post-secondary education in Marketing, Digital Marketing, Business, E-Commerce, or related fields.
• Hospitality or agency experience is considered an asset.

Salary Range: $80,000 - $95,000 CAD per year

About The Company:

Onni For over half a century, Onni has been building communities for people to live, work, and play. Our success reflects our commitment to our employees and partners, and our dedication to quality construction, innovation, sustainability, and customer satisfaction. Our expertise expands across North America, with offices in Vancouver, Toronto, Los Angeles, Seattle, Phoenix, and Chicago.

AI Use:

This role may involve the use of artificial intelligence (AI) tools to support research, analysis, content development, design, reporting, or operational efficiency. Employees are expected to use AI responsibly and in compliance with company policies, data privacy requirements, confidentiality obligations, and applicable laws. All AI-generated or AI-assisted outputs must be reviewed for accuracy, quality, and appropriateness before use. Employees are also expected to disclose when AI tools have been used in the creation of work and must not present AI-generated content as solely their own original work.