Senior Digital Ads Strategist

sMedia; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

sMedia, a leader in digital advertising and SEO, seeks a Senior Digital Ads Strategist in Toronto. This full-time role involves managing and optimizing digital ad campaigns across various platforms, focusing on client success. Ideal candidates will have at least 4 years of experience, relevant certifications, and a passion for delivering effective advertising solutions. The company offers extensive health benefits, generous leave policies, and a fully remote work environment.

Benefits

Extensive health and dental benefits

15 vacation days plus a week off in December

10 paid sick days annually

Paid day off on your birthday

Additional flex days

Qualifications

• 4+ years managing Google Ads campaigns.
• Experience with Facebook, TikTok, and Amazon advertising.
• Experience in the automotive industry preferred.

Responsibilities

• Implement digital advertising campaigns across multiple platforms.
• Optimize campaigns to enhance ROI.
• Collaborate with Customer Success Managers on marketing strategies.

Skills

Google Ads management

Analytics

Attention to detail

Multitasking

Creative problem-solving

Customer focus

Education

Google Ads certification

Google Analytics certification

Tools

Google Analytics 4

Google Tag Manager

Facebook Pixel

Microsoft UET

TikTok Pixel

Job description

Join to apply for the Senior Digital Ads Strategist role at sMedia .

About sMedia

sMedia is a digital advertising and SEO provider specializing in helping dealerships boost their sales and grow their market share. We focus on delivering effective, results-driven advertising solutions tailored to each dealership's needs. Our team takes a hands-on, collaborative approach, working closely with clients to ensure their advertising efforts hit the mark. We value growth, reliability, transparency, and curiosity in our work. We’re committed to helping your dealership thrive with clear, dependable strategies and a genuine interest in understanding and meeting your goals. By partnering with us, dealerships can expect to see improved sales performance and a stronger presence in the market.

Position Overview

We are currently recruiting a full-time Senior Digital Ads Strategist to join our team. In this role, you will be responsible for measuring, implementing, and monitoring digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Microsoft Ads, TikTok Ads, and Amazon Ads. You will work closely with the Customer Success Manager in a fast-paced, multi-faceted environment, requiring excellent attention to detail, flexibility, and strong time management and communication skills.

Your Key Responsibilities & Accountabilities

• Implement digital advertising campaigns in Google Ads, Microsoft Ads, Facebook, TikTok, Amazon, and YouTube.
• Manage account data integrations, including configuring attribution and conversion tracking using tools like Google Tag Manager, Facebook Pixel, Microsoft UET, TikTok Pixel, and Google Analytics 4.
• Perform routine ad account monitoring and management independently.
• Optimize digital ad campaigns continually to meet quarterly objectives and increase ROI.
• Deploy automated tools to improve time efficiency and campaign results.
• Collaborate with Customer Success Managers to align PPC strategies with dealership marketing goals.
• Assist with reporting and troubleshooting.
• Potentially train interns and junior team members.
• Work with the Ad Operations and Ads Product Managers to enhance ad offerings, processes, and client services.
• Participate in client meetings to advise on digital strategies and best practices.

Analytics

• Use analytics to inform recommendations and campaign adjustments.
• Compile reports in GA4 to show performance metrics or troubleshoot issues.
• Stay updated on developments in digital advertising channels.
• Communicate effectively with the team regarding project developments, timelines, and results.
• Work closely with team members to meet client goals.
• Continuously innovate and expand skills to improve client offerings.
• Maintain KPIs such as customer retention, project completion times, campaign accuracy, and budget pacing.

Your Skills & Mindset

• 4+ years managing Google Ads campaigns.
• Google Ads and Analytics certifications.
• Experience with Facebook, TikTok, and Amazon advertising.
• Experience in the automotive industry is preferred.
• Strong attention to detail and multitasking ability.
• Ability to manage tasks and time independently.
• Adaptability under pressure and in deadline-driven environments.
• Creative problem-solving skills.
• Customer-focused attitude.
• Fully remote role.
• Extensive health and dental benefits (Canadian employees).
• 15 vacation days plus a week off in December.
• 10 paid sick days annually.
• Paid day off on your birthday and additional flex days.
• Impactful work in a collaborative environment.