Senior Developer Relations Advocate

Sentry; Toronto; On-site; CAD 149,000 - 189,000; Full time

Job summary

An innovative company is seeking a Senior Advocate to bridge the gap between technical communities and product teams. In this dynamic role, you will create compelling content and experiences that resonate with users, while also engaging with developers to gather insights that shape product direction. Your passion for technology and ability to communicate effectively will be key in driving conversations and building a vibrant community. If you thrive in collaborative environments and have a knack for storytelling, this opportunity is perfect for you.

Benefits

Equity Grants

Paid Time Off

Group Health Insurance

Incentive Compensation

Qualifications

• 5+ years as a developer and 3+ years in advocacy or education roles.
• Proven track record in community engagement and content creation.

Responsibilities

• Build content and demos to enhance user experience.
• Collaborate with various teams to develop engaging narratives.

Skills

Technical Content Creation

Developer Advocacy

Community Engagement

Written Communication

Public Speaking

Education

Bachelor's Degree in Computer Science or related field

Tools

Discord

Stack Overflow

Reddit

TikTok

Job description

If you’re someone who is confident in partnering with Product and Engineering to test and ship the latest features, not afraid to jump in with Sales solve problems for our biggest (and smallest) customers, and excited to help our Marketing teams to extend authentic technical content across multiple mediums and communities, this is the job for you.

In Dev Experience at Sentry, we engage with the challenges facing technical communities, to support developers and provide feedback to the engineering and product teams.

A senior advocate in this role should be confident to “come with an answer”, create content and/or execution plans, and go execute.

In this role you will

Build content, experiences, and demos that speed up the time to “Whoa… that’s pretty cool!” for Sentry users

Have a point of view and aren’t shy about expressing it. You get your energy from both knowing the latest trends and having a POV on which ones to ignore. Who’s working on something interesting, who influences the conversation, and who’s going to help drive the conversation forward - while linking all this back to the core problems that Sentry is solving

Have an ear to the street. You get excited about consolidating insights from gaps in the developer product world, cool or interesting marketing topics, and provide useful insights to shape our product and marketing direction

Get how to draw concentric circles around the topics that are most relevant to the core customer’s problems and where they intersect with Sentry’s world including: product experience, code-level observability, and connecting the dots between errors, performance, and metrics

Ride shot-gun with Engineering, Product, Design, Sales engineering, Business Ops, and nearly every function in Marketing from Comms to Product Marketing to develop the best content and great product narratives

You’ll love this job if you

Are someone who loves taking new features for a spin, learning how they tick, and testing them against your own projects

Are an educator, a builder, and a human router. And you know that the best way to get people excited about your product is to show, not sell, through cool concepts, useful technical tutorials, and by bringing brilliant people together

Are a prolific (and good) writer who understands how to tell a useful and relevant story in 30 words as well as weave together questions to panelists for 30 minutes

Get excited when you hear that your job is to do ⅓ of each: Educating through useful and timely content + building community through live and virtual gatherings + Being customer-to-product influence

Listen as much as you talk. And you know how to build a community organically by lifting up and promoting others that you can spot as subject-matter experts or organizations that we want to be associated with supporting

Qualifications

5+ years as a developer and 3+ years in an advocacy or educational role such as developer relations/evangelism, creating technical content, leading a community of developers via forums or events

You have 3+ examples of technical educational content aimed for professional developers (e.g. tutorial, video series, blog series, course)

At least one example of your own dedicated blogs, forum or sites with a developer-focused audience and can speak to how you measured success and what promotional mechanisms you used to drive top of funnel visibility

At least one project using a common modern development language or framework

Have a proven track record in understanding ROI, reporting and analytics, including understanding metrics for community engagement

You have been an active member and contributor of technical communities, on any platform (e.g. Discord, Stack Overflow, Reddit, Twitter, TikTok)

Ability to prioritize competing opportunities and balance customer needs versus business priorities

Stellar written and verbal communication skills

A down-to-earth attitude and dry sense of humor are a huge plus

The base salary range (or hourly wage range, if applicable) that Sentry reasonably expects to pay for this position is $149,000 to $189,000 CAD. A successful candidate’s actual base salary (or hourly wage) amount will be determined by a variety of relevant factors including, without limitation, the candidate’s work location, education, work and other relevant experience, skills, and job-related knowledge. A successful candidate will be eligible to participate in Sentry’s employee benefit plans/programs applicable to the candidate’s position (including incentive compensation, equity grants, paid time off, and group health insurance coverage). SeeSentry Benefits for more details about the Company’s benefit plans/programs.