Senior Designer, Email

Critical Mass; Calgary; On-site; CAD 75,000 - 110,000; Full time

Job summary

A leading company seeks a Senior Designer to enhance user experience through email marketing strategies. In this role, you will be responsible for the design and development of email communications, collaborating with cross-functional teams while ensuring brand consistency. Successful candidates will demonstrate strong design expertise and excellent communication skills.

Benefits

Global maternity and parental leave

Competitive benefits packages

Vacation, compassionate leave, wellness days, flex days

Access to online services for families and new parents

Early Dismissal Fridays

Diversity and Inclusion Board

Internal learning and development programs

Enterprise-wide employee discounts

Qualifications

• Proven experience as a senior-level designer focused on email design.
• Strong understanding of brand standards and creative messaging.
• Excellent communication skills to present designs to stakeholders.

Responsibilities

• Lead design of marketing and transactional email communications.
• Collaborate with marketing to integrate email campaigns into strategies.
• Maintain high standards for typography, layout, and design quality.

Skills

Email design best practices

Responsive design

Accessibility standards

Typography

Attention to detail

Problem-solving skills

Tools

Figma

Adobe Creative Suite

Job description

The Critical Mass team creates applications which drive one of the world’s most trafficked websites. We play an active role helping our client connect their consumers globally through mobile, digital, and in-store experiences.

As a Senior Designer, you will work with the marketing team to integrate email campaigns into broader user experience strategies and digital marketing as a whole. You’ll be working closely and collaborating with the creative, technology, and marketing teams. You understand brand principles and style guideline and appreciate an exceptional systematic design rational.

You will:

• Lead the design and development of a range of marketing and transactional email communications, ensuring consistency with brand standards and maintaining high standards for typography, layout, and overall design quality.
• Collaborate with marketing teams to integrate email campaigns into broader digital marketing or user experience strategies.
• Present design work and concepts to stakeholders, including creative, marketing, and development teams.
• Maintain and enforce a rigorous level of pixel perfection in all email communications
• Work within an established design system, ensuring all designs meet existing guidelines and standards.
• Partner with copywriters to ensure a unified design aesthetic and tone of voice across all email communications.

You have:

• Proven experience as a senior-level designer, with focus on email design and development.
• Expertise in email design best practices, including responsive design and accessibility standards.
• An eye for selecting and curating photography to fit and amplify the creative messaging strategy.
• Proficiency in design tools such as Figma and Adobe Creative Suite.
• Strong understanding of typography and brand standards, with a keen eye for detail
• Excellent communication and presentation skills, able to convey design concepts to diverse stakeholders.
• Experience collaborating with cross-functional teams, including copywriters, marketers, and developers.
• Ability to work independently and manage multiple projects simultaneously, ensuring deadlines are met.
• Strong problem-solving skills and a proactive approach to improving email design and functionality.

What we offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 13 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.comand us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx