Senior Designer, Email

Critical Mass; Calgary; On-site; CAD 70,000 - 100,000; Full time

Job summary

Critical Mass is seeking a Senior Designer, Email, to join their dynamic team in Calgary. This role requires expertise in email design, a keen eye for brand consistency, and the ability to collaborate across multiple teams. You will lead the creation of email campaigns that enhance user experience and drive consumer engagement.

Benefits

Global maternity and parental leave

Competitive benefits packages

Vacation, compassionate leave, wellness days, and flex days

Early Dismissal Fridays

Diversity and Inclusion initiatives

Internal learning and development programs

Employee discounts

Qualifications

• Proven experience as a senior-level designer focusing on email design.
• Expertise in design best practices and accessibility standards.
• Excellent communication and presentation skills.

Responsibilities

• Lead design for marketing and transactional email communications.
• Collaborate with marketing teams on integrated email campaigns.
• Ensure consistency with brand standards.

Skills

Email design

Typography

Proactive problem-solving

Responsive design

Communication

Education

Bachelor's degree in Design or related field

Tools

Figma

Adobe Creative Suite

Job description

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The Critical Mass team creates applications which drive one of the world’s most trafficked websites. We play an active role helping our client connect their consumers globally through mobile, digital, and in-store experiences.

As a Senior Designer, you will work with the marketing team to integrate email campaigns into broader user experience strategies and digital marketing as a whole. You’ll be working closely and collaborating with the creative, technology, and marketing teams. You understand brand principles and style guideline and appreciate an exceptional systematic design rational.

You Will

• Lead the design and development of a range of marketing and transactional email communications, ensuring consistency with brand standards and maintaining high standards for typography, layout, and overall design quality.
• Collaborate with marketing teams to integrate email campaigns into broader digital marketing or user experience strategies.
• Present design work and concepts to stakeholders, including creative, marketing, and development teams.
• Maintain and enforce a rigorous level of pixel perfection in all email communications
• Work within an established design system, ensuring all designs meet existing guidelines and standards.
• Partner with copywriters to ensure a unified design aesthetic and tone of voice across all email communications.
  
  

You Have

• Proven experience as a senior-level designer, with focus on email design and development.
• Expertise in email design best practices, including responsive design and accessibility standards.
• An eye for selecting and curating photography to fit and amplify the creative messaging strategy.
• Proficiency in design tools such as Figma and Adobe Creative Suite.
• Strong understanding of typography and brand standards, with a keen eye for detail
• Excellent communication and presentation skills, able to convey design concepts to diverse stakeholders.
• Experience collaborating with cross-functional teams, including copywriters, marketers, and developers.
• Ability to work independently and manage multiple projects simultaneously, ensuring deadlines are met.
• Strong problem-solving skills and a proactive approach to improving email design and functionality.
  
  

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 13 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts
  
  

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid

If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html

If U.K. based: https://www.gov.uk/consumer-protection-rights

If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Design, Art/Creative, and Information Technology

• Industries

  Technology, Information and Internet, Advertising Services, and Online Audio and Video Media

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