Senior Data Scientist, Marketing

Dropbox; Canada; On-site; CAD 157,000 - 213,000; Full time

Job summary

Dropbox is seeking a Senior Data Scientist to analyze marketing effectiveness and drive business growth through deep analytical insights. The ideal candidate will have substantial experience in marketing measurement methods, SQL proficiency, and a robust quantitative background. In this role, you will collaborate with cross-functional teams to leverage data and provide meaningful insights that enhance user engagement and product offerings.

Benefits

Competitive medical, dental and vision coverage

Retirement savings plans

Flexible PTO/Paid Time Off

Income Protection Plans

Parental benefits

Mental health and wellness benefits

Qualifications

• 5-8+ years experience using analytics to drive business decisions.
• Significant experience with SQL and large unstructured datasets.
• Strong verbal and written communication skills.

Responsibilities

• Evaluate and improve marketing measurement using MMM and MTA techniques.
• Perform analytical deep-dives to identify opportunities and execute experiments.
• Create personalized segmentation strategies leveraging propensity models.

Skills

Statistical Analysis

Communication

Data Visualization

Machine Learning

Education

Bachelors’ or above in quantitative discipline

Tools

SQL

Python

R

Job description

Join to apply for the Senior Data Scientist, Marketing role at Dropbox

Join to apply for the Senior Data Scientist, Marketing role at Dropbox

Dropbox is a Virtual First company. For this role, we are currently only authorized to hire candidates from the following provinces: Alberta, British Columbia, Ontario, and Saskatchewan.

Company Description

Dropbox isn’t just a workplace—it’s a living lab for more enlightened ways of working. We're a global community of bold visionaries and resourceful doers who are shaping the future of Dropbox—and with it the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, making space for both meaningful work and meaningful relationships. With our start-up mindset and enterprise-level opportunities, you can be who you are and grow into who you’re meant to be. Here, you can own your impact to make work more intuitive, joyful, and human—for you as a Dropboxer and for hundreds of millions of people worldwide. If you're ready to push boundaries—and yourself— Dropbox is ready for you.

Team Description

The Dropbox Data Science team transforms data into powerful insights that inform everything we do at Dropbox. Combining applied analytics techniques with deep business insights, we investigate user behavior, product performance, and market trends to uncover new opportunities for growth, optimization, and innovation. Our work is highly collaborative: we work closely with Revenue, Product, and Marketing teams to enable data-driven development and personalized customer solutions. It’s also highly creative, as we experiment to develop tools and dashboards that democratize insights across Dropbox. If you are driven by solving challenging problems and using the power of data to deliver impactful, user-centered products and services, join our Data Sciences team. Areas of work include Applied Analytics, Experimentation, Data Engineering, Machine Learning, Business Intelligence, Data Visualization, and Statistical Modeling.

Role Description

We're looking for a Senior/Staff Data Scientist to partner with Marketing, Brand, Product and Finance teams to answer key questions about the effectiveness of marketing across all our paid and owned channels. We solve challenging problems and boost business growth through a deep understanding of user behaviors with applied analytics techniques and business insights. An ideal candidate should have robust knowledge of marketing measurement methods (eg. causal inference, attribution, MMM) and strong technical fluency in scripting(Python/R) and querying(SQL)

Responsibilities

• Evaluate and improve our marketing measurement leveraging techniques such as MMM(Marketing Mix Modeling), MTA(Multi touch attribution) and incrementality testing
• Perform analytical deep-dives to analyze problems and opportunities, identify the hypothesis and design & execute experiments
• Inform future experimentation design and roadmaps by performing exploratory analysis to understand user engagement behavior and derive insights
• Create personalized segmentation strategies leveraging propensity models to enable targeting of offers and experiences based on user attributes
• Identify key trends and build automated reporting & executive-facing dashboards to track the progress of acquisition, monetization, and engagement trends.
• Extract actionable insights through analyzing large, complex, multi-dimensional customer behavior data sets
• Monitor and analyze a high volume of experiments designed to optimize the product for user experience and revenue & promote best practices for multivariate experiments
• Translate complex concepts into implications for the business via excellent communication skills, both verbal and written
• Understand what matters most and prioritize ruthlessly
• Work with cross-functional teams (including Data Science, Marketing, Product, Engineering, Design, User Research, and senior executives) to rapidly execute and iterate
  
  

Requirements

• Bachelors’ or above in quantitative discipline: Statistics, Applied Mathematics, Economics, Computer Science, Engineering, or related field
• 5-8+ years experience using analytics to drive key business decisions; examples include business/product/marketing analytics, business intelligence, strategy consulting
• Proven track record of being able to work independently and proactively engage with business stakeholders with minimal direction
• Significant experience with SQL and large unstructured datasets such as Hadoop
• Deep understanding of statistical analysis, experimentation design, and common analytical techniques like regression, decision trees
• Solid background in running multivariate experiments to optimize a product or revenue flow
• Strong verbal and written communication skills
• Proficiency in programming/scripting and knowledge of statistical packages like R or Python
  
  

Preferred Qualifications

• Experience in using open source packages for incrementality tests(e.g. Meta’s Geolift, Google’s Causal Impact) and MMM (Google’s Meridian, Lightweight MMM or Meta’s Robyn)
• Master's or Ph.D. Degree in a quantitative field
• Experience with predictive modeling, machine learning, and experimentation/causal inference methods.
  
  

Compensation

Canada Pay Range

$157,300—$212,700 CAD

The range listed above is the expected annual salary/OTE for this role, subject to change.

Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

Benefits

Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:

• Competitive medical, dental and vision coverage*
• Retirement savings through a defined contribution pension or savings plan**
• Flexible PTO/Paid Time Off policy in addition to statutory holidays, allowing you time to unplug, unwind, and refresh
• Income Protection Plans: Life and disability insurance*
• Business Travel Protection: Travel medical and accident insurance*
• Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food & groceries, and much more
• Parental benefits including: Parental Leave, Fertility Benefits, Adoptions and Surrogacy support, and Lactation support
• Mental health and wellness benefits
  
  

Additional Benefits Details Are Available Upon Request.

• Where group plans are not available, allowances may be provided
• Benefit, amount, and type are dependent on geographical location, based upon applicable law or company policy
  
  

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, enABLE, TODOS (Latinx), Pridebox (LGBTQ), Vets at Dropbox, and Women at Dropbox.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Engineering and Information Technology

• Industries

  Software Development, IT Services and IT Consulting, and Technology, Information and Internet

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