Senior Data Infrastructure Architect – MMM & AI (Hybrid)

Cossette Inc.; Toronto; Hybrid; CAD 65,000 - 85,000; Full time

Benefits offered by this job

Flexible benefits and wellness

Hybrid work model

Generous vacation

Mental health support

Maternity leave top up

Job summary

Cossette Media is seeking a data architect to bridge complex big data environments with actionable media strategy. You will support the Measurement and Data Infrastructure teams, handling SQL data transformation, advanced measurement modeling (MMM), and AI project deployment.

You will partner with stakeholders to design KPI frameworks, build client dashboards, and ensure data integrity across pixels, GTM/Adobe Launch, and URL tracking. Strong SQL, cloud, and visualization skills are essential.

Qualifications

• Minimum 2+ years of experience in data analytics in a media or digital marketing environment.
• Proven SQL database design, coding, and maintenance experience.
• Cloud fluency with Google Cloud Platform (BigQuery, Cloud Storage, Firebase).
• Experience with ETL/ELT tools (e.g., Supermetrics, FiveTran).
• Experience with web analytics tools (GA4, Adobe Analytics) and tag management systems (GTM, Adobe Launch).
• Strong data visualization portfolio (Looker Studio, Tableau, Power BI).
• Solid understanding of statistics (regressions, correlation) and basic Python or R.

Responsibilities

• Translate business goals into KPI frameworks and measurement plans for multi-channel campaigns.
• Extract, filter, and aggregate complex datasets using SQL and assess automation feasibility.
• Build dashboards using Looker Studio, Tableau, or Power BI to tell data-driven stories.
• Manage pixel implementation, tag management, and URL parameter tracking for data integrity.
• Support development of MMM and incremental lift studies to measure media impact.
• Assist in AI initiatives and data infrastructure improvements for clients and teams.

Skills

SQL

Data analytics

Data visualization

Python or R

Stakeholder comms

Proactive thinking

Cloud platforms

Tools

BigQuery

Cloud Storage

Firebase

GTM / Adobe Launch

Looker Studio

Tableau

Power BI

Job description

Cossette Media is seeking a data architect to bridge complex big data environments with actionable media strategy. You will support the Measurement and Data Infrastructure teams, handling SQL data transformation, advanced measurement modeling (MMM), and AI project deployment.

You will partner with stakeholders to design KPI frameworks, build client dashboards, and ensure data integrity across pixels, GTM/Adobe Launch, and URL tracking. Strong SQL, cloud, and visualization skills are essential.