Data Infrastructure Architect — MMM & AI | Hybrid Toronto

pluscompany; Toronto; Hybrid; CAD 65,000 - 85,000; Full time

Benefits offered by this job

Hybrid work model

Flexible hours

Generous vacation 3 weeks + 1 week

Job summary

Cossette Media in Toronto, Ontario, is seeking a technical Data Architect to join the Measurement team, bridging big data environments with actionable media strategy. You will support the Data Infrastructure team, managing SQL-based transformations and advanced measurement models, including MMM, while helping deploy AI projects.

You will collaborate with stakeholders to translate goals into KPI frameworks, build dashboards, and ensure data integrity across tracking and reporting systems.

Qualifications

• Minimum 2+ years of data analytics experience, preferably in a media or digital marketing environment.
• Proficient in SQL database design, coding and maintenance.
• Cloud fluency with Google Cloud Platform (BigQuery, Cloud Storage) desirable.
• Experience with ETL/ELT tools (e.g., Supermetrics, FiveTran).
• Strong data visualization portfolio using Looker Studio, Tableau, or Power BI.
• Solid understanding of statistics (regressions, correlations, significance testing) and basic Python or R.

Responsibilities

• Partner with stakeholders to translate business goals into KPI frameworks and measurement plans for multi-channel campaigns.
• Extract, filter, and aggregate complex datasets using SQL; assess feasibility of automated reporting solutions.
• Build and maintain client dashboards using Looker Studio, Tableau, or Power BI; turn data into visual stories.
• Manage pixel implementation, tag management (GTM, Adobe Launch), and URL parameter tracking (UTMs).
• Assist in developing and maintaining Media Mix Models (MMM) and incremental lift studies.
• Support AI-driven workflows and data solutions to boost efficiency for teams and clients.
• Conduct data quality audits to ensure accuracy in client deliverables.

Skills

SQL scripting

Data analytics

Data modeling

Python/R

Statistics

Stakeholder communication

Tools

Looker Studio

Tableau

Power BI

BigQuery

Dataform

GTM

Adobe Launch

Job description

Cossette Media in Toronto, Ontario, is seeking a technical Data Architect to join the Measurement team, bridging big data environments with actionable media strategy. You will support the Data Infrastructure team, managing SQL-based transformations and advanced measurement models, including MMM, while helping deploy AI projects.

You will collaborate with stakeholders to translate goals into KPI frameworks, build dashboards, and ensure data integrity across tracking and reporting systems.