Senior Copywriter

Publicisgroupe; Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a talented Sr. Copywriter to shape impactful campaigns for high-volume retail clients. In this dynamic role, you will collaborate with multidisciplinary teams to develop creative concepts across digital, social, and print channels. Your expertise in crafting clear, engaging copy will resonate with value-conscious shoppers, ensuring brand voice and promotional urgency are effectively balanced. Join a forward-thinking company that values creativity and innovation, and contribute to projects that leave a lasting impact on audiences. If you thrive in a fast-paced environment and are passionate about storytelling, this opportunity is perfect for you.

Qualifications

• 5+ years of experience in a copywriter role, preferably in an agency.
• Strong portfolio showcasing diverse work and storytelling skills.

Responsibilities

• Lead creative concepts for integrated campaigns across various media.
• Manage multiple workstreams and deadlines to meet client goals.
• Craft compelling copy for social and print materials.

Skills

Copywriting

Conceptual Thinking

Storytelling

Communication Skills

Time Management

Collaboration

Analytical Skills

Education

Post-secondary education in Advertising or Copywriting

Job description

Company description

The Pub is a full-service production offering with 450+ subject matter experts spanning Digital, Video and Print production. We work with some of the biggest brands in Canada & the US on projects ranging from anthem TV spots to social content to (literally) billions of emails and digital assets shot, designed, developed and deployed by our team. No matter the channel, we seek to create experiences and content that leaves a long-lasting impact. And to do it saving you time and money, while still getting you to the best quality product.

Overview

As a Sr. Copywriter, you will play a pivotal role in shaping the direction of our clients’ campaigns. In partnership with an Art Director, you will collaborate with a multidisciplinary team to develop and execute concepts that span across channels. Your ability to think conceptually and deliver high-quality solutions will be key to your success in this role. You should be skilled in crafting clear, benefit-driven copy that resonates with value-conscious shoppers—balancing brand voice, promotional urgency, and storytelling across digital, social, and in-store channels for high-volume retail campaigns.

Responsibilities

• Lead and develop creative concepts for integrated campaigns across video, print, social media, and digital
• Manage multiple workstreams and deadlines to meet client goals
• Oversee the production of video content, including storyboarding, directing, and collaborating with production teams to ensure high-quality output.
• Skilled in cross-functional collaboration and time management
• Craft compelling social and print copy for print materials (including brochures, posters, and other marketing collateral) that aligns with brand voice, drives engagement, and supports broader marketing objectives.
• As a senior writer, you’re expected to collaborate closely with art directors, designers, and account managers to ensure cohesive, high-performing, and effective campaign execution.
• Stay current with industry trends and emerging technologies to continually bring fresh ideas and innovative solutions to the table.
• Confidently present your work to clients, clearly articulating the strategic thinking behind each concept.

Qualifications

• Post-secondary education from an advertising or copywriting program, or a related discipline.
• 5+ years of experience in a copywriter role, preferably within an advertising agency environment.
• Strong portfolio showcasing a diverse range of work,
• Excellent conceptual thinking and storytelling skills.
• Ability to work under tight deadlines and manage multiple projects simultaneously.
• Exceptional communication and presentation skills.
• A keen eye for detail and a passion for creating high-quality, impactful work.
• Analytical skills to evaluate creative approach, and seek unexpected, original and innovative ideas.
• Thrives in a fast paced and creative environment.

Additional information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resourcesat 416-925-7733 or by email [e-mail]