Senior Copywriter

Merkle Italia; Toronto; On-site; CAD 95,000 - 110,000; Full time

Benefits offered by this job

Medical and dental benefits

RRSP

Paid time off

Job summary

Dentsu Creative in Toronto is seeking a Senior Copywriter to craft meaningful, culture-driven stories across social, digital and traditional channels. You’ll lead copy for projects and shape tone in collaboration with art directors, strategists, and account partners.

You will explore AI-enabled tools while maintaining human-centered editorial judgment and a strong voice across campaigns.

Qualifications

• 6+ years of copywriting experience across social-first and integrated campaigns.
• Strong portfolio with brand storytelling across channels.
• Experience writing for branded campaigns and multi-platform experiences.
• Curiosity about AI-enabled creative tools.

Responsibilities

• Develop insightful, objective-driven copy shaping brand voice.
• Lead copywriting on assigned projects with strategic intent.
• Collaborate with art directors, strategists, and accounts.
• Write across social, digital, experiential, film, CRM, and traditional channels.
• Incorporate AI-enabled tools to support ideation and drafting.
• Iterate with feedback while protecting the core idea.
• Support fast-moving timelines and multiple briefs.
• Uphold creative standards with Creative Leads.

Skills

Copywriting

Storytelling

Cross-channel writing

Editing & headlines

AI-enabled tools curiosity

Collaboration

Job description

Job Description: Joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless. Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding, and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all. dentsu Creative is an agency of dentsu.

We’re looking for a Senior Creative Team (Senior Copywriter) who is passionate about creating meaningful, attention‑getting work—ideas people want to engage with, share, and talk about. You’re a strategic storyteller who helps brands find and express their voice through culture, language, and ideas that feel relevant, human, and resonant. In this role, you contribute high‑quality copy and concepts across campaigns, with increasing ownership over assignments and creative expression. You’re comfortable leading the copy for projects, shaping tone and messaging, and collaborating closely with art directors, strategists, and account partners to deliver thoughtful, inclusive, and effective creative. You bring strong conceptual thinking, a social‑first mindset, and experience writing across digital and traditional channels. You stay closely connected to culture—and you’re curious about how emerging technologies, including AI, can support creative exploration, efficiency, and storytelling in responsible, human‑centered ways. Reporting to Creative Leads, you’ll help concept and execute ideas across multiple mediums, contributing to work that cuts through and connects with audiences in meaningful ways.

Responsibilities

• Develop insightful, objective‑driven concepts and copy that build brand voice, personality, and cultural relevance.
• Lead copywriting on assigned projects, ensuring clarity, craft, consistency, and strategic intent across executions.
• Collaborate closely with art directors, designers, strategists, and account teams to bring integrated ideas to life.
• Write and refine copy across social, digital, experiential, film, CRM, and traditional channels as needed.
• Shape brand messaging and tone of voice across platforms, ensuring copy feels cohesive and distinct.
• Contribute to creative workstreams that incorporate AI‑enabled tools to support ideation, drafting, iteration, and optimization—applying strong human judgment, voice, and editorial oversight.
• Stay curious about emerging creative technologies, language trends, and cultural insights; bring relevant learnings into the work and share with teammates.
• Respond thoughtfully and constructively to feedback, iterating work while protecting the core idea and creative quality.
• Support fast‑moving timelines, cultural moments, and multiple briefs with flexibility and a solutions‑oriented mindset.
• Partner with Creative Leads to uphold creative standards

Skills and Experience

• 6+ years of experience in copywriting, with experience across both social‑first and integrated campaign work.
• A strong portfolio demonstrating conceptual thinking, storytelling, and polished copy craft across channels.
• Proven experience writing for branded campaigns, content ecosystems, and multi‑platform experiences.
• Strong ability to translate strategic ideas into clear, compelling, and engaging language.
• Excellent writing, editing, and headline‑writing skills, with a strong attention to tone, rhythm, and nuance.
• Curiosity and openness to exploring AI‑enabled creative tools (e.g., for ideation, drafting, or iteration), with an understanding of their role within modern creative workflows.
• A collaborative mindset and comfort working across disciplines, perspectives, and feedback styles.
• Passion for culture, language, creativity, and continuous learning.
• A clear point of view on how social platforms, content formats, and emerging technologies shape modern brand storytelling.
• Automotive and Finance experience is an asset.

Additional Information

Vacancy: Is this posting for the purposes of filling an existing vacancy? [Y/N]- Yes

The salary range for this position is CAD $95k-$110k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills.

A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

AI Disclosure

AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools. We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [e-mail] or to begin a conversation about your individual accessibility needs throughout the hiring process.

Location: Toronto

Brand: Dentsu Creative

Time Type: Full time

Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.