Senior Content Strategist: PPC, SEO & CRO Leader

Blacksmith Agency; Vancouver; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is seeking a Content Strategist in a hybrid, senior role to lead strategy and execution across PPC, SEO, and conversion optimization. You will join sales calls, shape client roadmaps, and oversee internal and external teams to deliver measurable outcomes.

This senior position requires 4–7 years of multi-channel experience, deep proficiency with Google Ads, GA4, and SEO tools, and a track record of driving performance across paid and organic channels.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels at the same time.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.
• A track record of overseeing execution teams and managing deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel strategy

Google Ads

GA4

Analytical skills

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Job description

Blacksmith Agency is seeking a Content Strategist in a hybrid, senior role to lead strategy and execution across PPC, SEO, and conversion optimization. You will join sales calls, shape client roadmaps, and oversee internal and external teams to deliver measurable outcomes.

This senior position requires 4–7 years of multi-channel experience, deep proficiency with Google Ads, GA4, and SEO tools, and a track record of driving performance across paid and organic channels.