Senior Content Creator

BarBurrito Restaurants Inc.; Toronto; Hybrid; CAD 75,000 - 90,000; Full time

Benefits offered by this job

Benefits package

Paid vacation

Collaborative, entrepreneurial andfast

Job summary

barBURRITO is seeking a Senior Social Media Content Creator to shape online presence. You’ll take ideas to execution, shoot and edit short-form content, manage our social community, and collaborate with creators and partners on campaigns across Canada and the USA.

You’ll travel frequently to bars across Ontario and beyond, with occasional national campaigns. A portfolio or links to social content must accompany your application.

Qualifications

• 5+ years of experience in social media, content creation, digital marketing or a related role.
• A strong portfolio of social-first content, particularly short-form video.
• Strong knowledge of TikTok, Instagram, social trends and internet culture.
• Hands-on experience filming, editing and producing content.
• Strong creative instincts, copywriting skills and understanding of brand voice.
• Experience with community management and influencer or creator partnerships.
• Experience directing shoots and working with creative or production partners.
• Strong organizational and project management skills.
• Comfortable using social analytics to inform creative decisions.
• Valid driver's licence and access to a reliable vehicle.
• Willing and able to travel frequently throughout Canada and the USA.

Responsibilities

• Social Media & Brand Voice: evolve brand voice across platforms and develop calendars.
• Content Creation: concept, shoot, edit and produce short-form content.
• Influencers & Creators: identify, brief and manage creator activations.
• National Campaigns: collaborate on campaigns and launches.
• Analytics & Optimization: monitor performance and derive actionable insights.

Skills

Social media

Content creation

Digital marketing

Job description

barBURRITO is one of Canada’s leading fast-casual restaurant chains, with 400+ locations across the country, specializing in fresh, customizable burritos, tacos, and bowls made from high-quality ingredients. Since our beginnings, we’ve been passionate about delivering a fast, convenient dining experience without compromising on flavour or quality. Our focus on great food, exceptional customer service, and operational excellence has fueled our rapid and continued growth across Canada.

Location:

North York | Hybrid / On-the-Road

Travel:

Frequent travel throughout Ontario, with occasional travel across Canada and the USA

Salary:

$75,000-$90,000, depending on experience

Requirements:

Valid driver's licence and access to a reliable vehicle

About the Role

We're looking for a Senior Social Media Content Creator to help shape how barBURRITO shows up online.

This is a highly hands-on role for someone who can take content from idea to execution. You'll develop concepts, shoot and edit short-form content, manage our social community, work with creators and production partners, and use performance insights to guide what we do next.

You'll regularly travel to barBURRITO restaurants across Ontario, with occasional travel across Canada and the USA, to capture content. One day you might be filming a TikTok in-store, and the next you could be working alongside a videographer or food stylist on a national campaign.

A portfolio or link to relevant social content is required with your application.

What You'll Do

Social Media & Brand Voice

• Evolve barBURRITO's voice and personality across social platforms.
• Develop social strategies and content calendars that grow awareness, engagement and community.
• Stay ahead of trends, internet culture and emerging formats, and know which ones make sense for the brand.
• Own and evolve the brand voice across social channels, exploring its depth, understanding its nuances, and ensuring every piece of content and community interaction feels authentic, consistent, and unmistakably on-brand.

Content Creation

• Concept, shoot, edit and produce short-form content for TikTok, Instagram and other social platforms.
• Create original concepts, recurring series, relatable skits and trend-driven content.
• Travel to restaurants across Canada and the USA to capture content with teams, customers, franchise partners and creators.
• Work with videographers, photographers, food stylists and other creative partners on larger shoots and campaigns.

Influencers & Creators

• Identify and build relationships with influencers and creators who align with the brand.
• Develop creator briefs and manage activations from outreach through execution.
• Track performance and identify creators and partnerships worth developing further.

National Campaigns

• Partner with the marketing team on national campaigns, promotions and product launches.
• Develop social-first ideas and content plans that bring larger campaigns to life online.
• Collaborate with internal teams, agencies and production partners to execute content.

Analytics & Optimization

• Monitor social performance across views, reach, engagement, shares, saves and follower growth.
• Report on performance and identify why certain content is working.
• Turn insights into recommendations and continuously test new concepts, formats and approaches.

What We're Looking For

• 5+ years of experience in social media, content creation, digital marketing or a related role.
• A strong portfolio of social-first content, particularly short-form video.
• Strong knowledge of TikTok, Instagram, social trends and internet culture.
• Hands-on experience filming, editing and producing content.
• Strong creative instincts, copywriting skills and understanding of brand voice.
• Experience with community management and influencer or creator partnerships.
• Experience directing shoots and working with creative or production partners.
• Strong organizational and project management skills.
• Comfortable using social analytics to inform creative decisions.
• Valid driver's licence and access to a reliable vehicle.
• Willing and able to travel frequently throughout Canada and the USA.

Food, restaurant, QSR, retail, lifestyle or consumer brand experience is an asset, but not required.

You’ll Stand Out If You

• Have created social content that significantly overperformed or went viral.
• Have a natural on-camera presence and aren't afraid to put yourself into the content.
• Can spot a trend early and know how to make it work for a brand.
• Understand the difference between an ad and content people actually want to watch.
• Have a great sense of humour and aren't afraid to pitch an unexpected idea.
• Can balance strong creative instincts with business objectives.
• Salary: Open to negotiation for the right level of experience
• Benefits package
• Paid vacation
• Collaborative, entrepreneurial and fast-paced work environment
• Opportunity to make a meaningful impact within one of Canada's growing QSR brands

This posting is for an existing vacancy.

Hiring Transparency & AI Disclosure

Every application is reviewed by a member of our team. AI-supported tools may be used to help organize application information, but they do not select, rank or shortlist candidates.

Equal Opportunity & Accessibility

barBURRITO is an equal opportunity employer committed to creating an inclusive and accessible workplace. We comply with the Ontario Human Rights Code, the Employment Standards Act, and the Accessibility for Ontarians with Disabilities Act (AODA).

Accommodation is available throughout the recruitment process upon request.