Senior Content Copywriter - Health & Wellness (Hybrid)

White Bay; Toronto; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

White Bay is seeking a Senior Content Copywriter to join its in-house creative team in a hybrid role based near Toronto. You will oversee content quality across brands, maintain brand voice, and mentor writers while collaborating with designers and external agencies for translations.

You will simplify complex health information into clear consumer content, ensure regulatory alignment with Health Canada, and contribute to educational materials and campaigns for multiple channels.

Qualifications

• 4–6 years of copywriting and content development experience.
• Diploma or degree in Communications, English, Journalism, Marketing, or a related field.
• Strong portfolio demonstrating copywriting and editing across digital and print channels.
• Exceptional writing, proofreading, editing, and creative concepting skills.
• Experience adapting brand voice across audiences and platforms.
• Strong understanding of marketing, advertising, and editorial best practices.
• Experience mentoring or guiding other writers.
• Excellent organization and ability to manage multiple deadlines.
• Experience in natural health, wellness, CPG, pharmaceutical, or another regulated environment is an asset.
• Familiarity with Health Canada requirements and SEO is an asset.

Responsibilities

• Develop and edit long- and short-form content, including blogs, email, brochures, educational materials, and campaigns.
• Create copy and creative concepts for print, digital, D/OOH, advertising, and in-store channels.
• Review and approve consumer-facing content across multiple brands and platforms.
• Maintain consistent brand voice, tone, quality, and editorial standards.
• Simplify complex health and technical information into clear, engaging consumer content.
• Mentor and provide constructive feedback to writers and new team members.
• Collaborate with designers, content creators, and other creative partners.
• Coordinate translation requirements with external agencies.
• Ensure content aligns with Health Canada and other applicable regulatory requirements.

Skills

Copywriting

Editing

Mentoring

Content strategy

SEO awareness

Education

Diploma or degree in Communications, English, Journalism, Marketing, or related field

Job description

White Bay is seeking a Senior Content Copywriter to join its in-house creative team in a hybrid role based near Toronto. You will oversee content quality across brands, maintain brand voice, and mentor writers while collaborating with designers and external agencies for translations.

You will simplify complex health information into clear consumer content, ensure regulatory alignment with Health Canada, and contribute to educational materials and campaigns for multiple channels.