Senior Commercial Director - Canada

Splitsville Entertainment Inc.; Oakville; Hybrid; CAD 160,000 - 230,000; Full time

Benefits offered by this job

3 weeks vacation

Discounts on food

$1 bowling

Long service awards

Medical and dental benefits

RRSP matching

Mental health support

Job summary

Splitsville Entertainment Inc. is seeking a Commercial Director for Canada to drive revenue growth across corporate events, partnerships, and consumer channels. You will lead a national sales team, manage key client relationships, and shape integrated marketing plans across Canada.

The role prioritizes building a robust pipeline, identifying new revenue streams, and aligning sales with brand strategy while ensuring exceptional guest experiences across centres.

Qualifications

• Extensive senior sales or commercial leadership experience in multi-site national operations.
• Proven ability to drive revenue growth through partnerships and corporate accounts.
• Strong leadership, coaching, and performance management skills.
• Experience in marketing strategy or marketing function is a plus.
• Data-driven leader with CRM, forecasting, and analytics experience.

Responsibilities

• Develop and execute the national commercial strategy to grow revenue across corporate events, group bookings, strategic accounts, partnerships, and consumer channels.
• Build and manage a strong pipeline of national and multi-location opportunities.
• Lead key client relationships, high-value pitches, negotiations, and partnership opportunities.
• Identify new revenue streams and routes to market that increase bookings, customer frequency, and brand reach.
• Inspire, coach, and develop a national sales team focused on ambitious growth targets.
• Foster a proactive sales culture centered on prospecting, relationship-building, and account development.
• Establish clear performance metrics, accountability, and best practices across the team.
• Support the ongoing development of sales capabilities, including negotiation, presentation, and strategic account management.
• Lead the Canadian marketing function and mentor a team of two marketing professionals.
• Develop and execute integrated marketing plans that support business goals, seasonal campaigns, and new centre openings.
• Ensure campaigns drive measurable commercial outcomes, including awareness, demand generation, and customer acquisition.

Job description

The Why...

Join Splitsville as a Commercial Director, Canada and in return you'll get:

• 3 weeks of vacation (increasing to 4 weeks after one year!)
• Discounts on food and $1 bowling
• Financial long service awards
• Medical and dental benefits
• RRSP matching plan
• Mental health support benefits

The What...

Here’s some of what you can expect as part of the role…

Drive Commercial Growth Across Canada

• Develop and execute the national commercial strategy to grow revenue across corporate events, group bookings, strategic accounts, partnerships, and consumer channels.
• Build and manage a strong pipeline of national and multi-location opportunities.
• Personally lead key client relationships, high-value pitches, negotiations, and partnership opportunities.
• Identify new revenue streams and routes to market that increase bookings, customer frequency, and brand reach.

Lead and Develop a High-Performing Sales Team

• Inspire, coach, and develop a national sales team focused on delivering ambitious growth targets.
• Foster a proactive sales culture centered on prospecting, relationship-building, and account development.
• Establish clear performance metrics, accountability, and best practices across the team.
• Support the ongoing development of sales capabilities, including negotiation, presentation, and strategic account management.

Shape Marketing Strategy and Brand Performance

• Lead the Canadian marketing function, managing and mentoring a team of two marketing professionals.
• Develop and execute integrated marketing plans that support business goals, seasonal campaigns, and new centre openings.
• Ensure campaigns drive measurable commercial outcomes, including awareness, demand generation, and customer acquisition.
• Strengthen local activation by equipping centres with effective campaigns, tools, and support.

Enhance Digital Presence and Brand Awareness

• Define the strategy for social media, content, and digital marketing across Canada.
• Leverage data, customer insights, and market trends to optimize performance and investment decisions.
• Grow brand awareness, audience engagement, website traffic, and booking conversion.
• Identify opportunities across paid social, content creators, community partnerships, and local marketing initiatives.

Drive Performance Through Data and Insight

• Monitor sales, marketing, pipeline, and revenue performance through clear reporting and forecasting.
• Use customer, competitor, and market insights to identify opportunities and inform decision-making.
• Partner with Finance and senior leadership to evaluate investments and maximize return on marketing and sales spend.
• Present commercial performance, opportunities, and risks with clarity and confidence.

Collaborate as a Senior Leader

• Serve as a key member of the Canadian Leadership Team.
• Build strong partnerships across Operations, Finance, IT, Property, and UK-based commercial and marketing teams.
• Champion a culture of accountability, collaboration, and continuous improvement.
• Balance ambitious commercial growth with exceptional guest experiences and long-term brand health.

The Who…

The be a successful Commercial Director, you’ll have:

• Significant senior sales, commercial, or business development leadership experience within a national, multi-site consumer-facing organization.
• A proven track record of driving revenue growth through corporate sales, strategic partnerships, national accounts, and customer acquisition initiatives.
• Demonstrated success leading and developing high-performing sales teams across multiple markets or regions, with a strong focus on coaching, accountability, and results.
• Experience overseeing marketing strategy or a marketing function, with a solid understanding of brand development, demand generation, digital marketing, social media, and customer engagement.
• A commercially minded leader who combines strategic thinking with a hands‑on approach and the ability to translate ideas into measurable business outcomes.
• Strong expertise in CRM management, pipeline development, forecasting, conversion optimization, and performance reporting.
• An influential communicator and relationship builder, capable of engaging senior stakeholders, negotiating complex agreements, and representing the brand with credibility.
• Data-driven and customer-focused, with the ability to leverage insights, market trends, and commercial acumen to inform decisions and identify growth opportunities.
• A collaborative leadership style with experience partnering across functions to deliver business objectives and foster organizational alignment.
• Comfortable operating in a fast-paced, growth-oriented environment where balancing commercial performance, brand health, and customer experience is essential.
• Experience within hospitality, leisure, entertainment, attractions, hotels, travel, events, media, sports, sponsorship, or other multi-site consumer businesses is considered an asset.

Splitsville Entertainment is Canada’s premier family entertainment centre! Our modern facilities combine state-of-the-art 10 pin bowling, high-quality casual dining, arcades, laser tag, and other entertainment options to make your visit a one-of-a-kind experience.

At Splitsville we value diversity and inclusion, and we’re committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.