Senior Business Intelligence Analyst - Marketing Delivery

TD; Canada; On-site; CAD 76,000 - 116,000; Full time

Job summary

An established industry player seeks a driven marketing professional to join their dynamic team in Toronto. In this role, you'll design, execute, and measure impactful marketing campaigns that drive customer engagement and retention. Your analytical skills will help translate business objectives into insightful experiments, ensuring the efficient execution of campaigns. As part of a forward-thinking organization, you'll collaborate with stakeholders to enhance marketing effectiveness and deliver results. If you're passionate about data-driven marketing and eager to challenge the status quo, this opportunity is perfect for you.

Benefits

Health and Well-being Benefits

Savings and Retirement Programs

Paid Time Off

Career Development Opportunities

Banking Benefits and Discounts

Training and Onboarding Sessions

Mentorship Programs

Flexible Work Arrangements

Employee Recognition Programs

Access to Online Learning Platforms

Qualifications

• 5+ years in direct marketing or analytics roles.
• Experience designing successful marketing experiments.
• Strong knowledge of cloud databases and data structures.

Responsibilities

• Design and execute high impact marketing experiments.
• Enhance campaign delivery using analytical tools.
• Provide analytical thought leadership to stakeholders.

Skills

Direct Marketing Principles

Campaign Lifecycle Management

Communication Skills

Analytical Tools and Techniques

Python

Pyspark

SQL

Project Management

Agile Methodologies

Data Navigation

Education

Degree in Business

Degree in Science

Degree in Statistics

Degree in Engineering

Degree in Quantitative Discipline

Tools

Salesforce Data Cloud

Salesforce Marketing Cloud

Unica Campaign

Job description

Work Location:
Toronto, Ontario, Canada

Hours:
37.5

Line of Business:
Analytics, Insights, & Artificial Intelligence

Pay Details:
$76,800 - $115,200 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The successful candidate will be responsible for end-to-end Targeted campaigns supporting the growing needs of a portfolio within the broader Growth Marketing group. Growth Marketing supports the central marketing function within TD Bank Group with high quality, innovative, and insightful information to help build value for our customers and shareholders. Growth Marketing is a North America centre of excellence located in Toronto, with satellite offices in Ottawa (MBNA brand) and New Jersey (TD Bank America's Most Convenient Bank). It supports most consumer facing TD Bank Group lines of business.

Your goal as a part of the Marketing Delivery team is to design, execute and measure performance of campaigns to drive acquisition, retention, engagement across the portfolio. If you are driven by helping stakeholders understand data, love when the latest direct-to-consumer marketing campaign results are available, and continually strive to challenge the "process status quo" to make workflows run as efficiently as possible - this is the role for you.

Success in this role will be achieved by:

• Translating key business objectives into insight rich experiments that drive marketing ROI.
• Ensuring execution (i.e., list creation) is done efficiently with excellence and precision.
• Providing high value post-campaign/ad hoc analytics that drive campaign strategy and evolution.

Your success will be predicated on your ability to forge strong partnerships, communicate effectively, deliver on-time, and continuously achieve increased efficiency.

Responsibilities:

• Design/execute/measure high impact direct-to-consumer marketing experiments.
• Continuously enhance campaign design and delivery by leveraging all analytical tools/techniques at your disposal
• Execute with excellence.
• Proactively manage project deliverables to ensure timelines are met and negotiate adjustments with partners as necessary.
• Provide analytical thought leadership to key stakeholders, based on deep understanding of business performance metrics, to enhance marketing effectiveness.
• Maintain a culture of risk management and control, supported by established processes and sound infrastructure.

Skill Sets:

• Familiarity with direct marketing principles (Predictive Models, Experimental Design, A/B testing, Sample Size calculations, Net Performance Measurements, etc.)
• Demonstrated command of end-to-end campaign lifecycle
• Strong communication to inform and influence key stakeholders across the organization.
• Technically inclined and orientation to detail
• Naturally curious with an urge to challenge the status quo.
• Resourceful and comfortable with autonomy
• Passion for connecting the dots between quantitative outcomes and marketing behaviour.
• Demonstrated understanding of navigating customer data from cloud data sources through leveraging programming tools such as Python, Pyspark, SQL
• A project management mindset to help deliver on time to specifications.
• Be someone with whom people love to work.
• Experience with Agile methodologies and a zest for the agile mindset.

Qualifications

• 5+ years of relevant experience in a direct marketing, consulting, analytics, or agency-side role in financial services/telecom (or other high volume direct marketing industries)
• Experience designing successful direct marketing experiments.
• Strong hands-on experience with Salesforce Data Cloud and Marketing Cloud; Unica Campaign experience an asset.
• Knowledge of Python, Pyspark, SQL; knowledge of cloud databases and data structures; experience with vendor engagement and file format requirements
• Degree in business, science, statistics, engineering, or other quantitative discipline
• Track record of delivering successful initiatives on time and on budget

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing - and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):
Sans Objet