Senior Business Development Representative - MB & SK

Wawanesa Insurance; Winnipeg; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

The Wawanesa Mutual Insurance Company is seeking a Sr. Business Development Representative in Winnipeg to manage brokerage relationships and drive growth across Manitoba and Saskatchewan. This role blends in‑office collaboration two days a week with remote work, in a hybrid environment.

You will lead broker growth initiatives, conduct targeted outreach, and coordinate with internal teams. The ideal candidate has 5+ years in sales/BD, strong CRM and presentation skills, and a track record of

Qualifications

• 5+ years of experience in sales, business development, or wholesale distribution in relationship‑driven, target‑based settings.
• Post‑secondary education in Business, Marketing, Communications, or related field. CIP or CRM designation is a plus; equivalent experience will be considered.
• Experience in commercial and farm insurance is an asset.
• Proficient in Microsoft Office; Salesforce CRM experience required.
• Strong planning and organizing skills with goal setting, resource planning, and timelines.
• Strong presentation and training skills with ability to deliver impactful sessions.
• Excellent verbal and written communication; able to motivate teams.
• Insurance designation is an asset; must have a clean driver's abstract.

Responsibilities

• Manage brokerage relationships and achieve growth targets with contracted brokers.
• Act as liaison between Wawanesa and brokers to ensure smooth communication.
• Achieve monthly scorecard targets for lead generation, quotes, and binding in the broker territory.
• Collaborate with Marketing and Business Development to support plans and growth.
• Maintain knowledge of marketplace, products, brokerages, and competitors.
• Identify non-contracted opportunities and new territories for expansion.
• Perform duties as assigned.

Skills

Sales experience

Relationship management

CRM experience

Planning & organization

Communication

Team player

Education

Post-secondary education in Business/Marketing/Communications

Tools

Salesforce

Microsoft Office

Job description

Job ID: 10274
Employment Type: Existing Role
Work Environment: We offer a hybrid work environment that offers flexibility to our employees in balancing in-office (2 days per week OR 15 hours per week in a Wawanesa office) and remote work. You may work from any of the following locations: Winnipeg, MB
Working Business Language: English
Salary: At Wawanesa, salary is only one component of a holistic, comprehensive and competitive offering that we provide to our employees. In addition to salary, full-time and part-time permanent employees are eligible for an annual bonus plan, leave of absence top-up programs and provided with generous vacation time, personal days, premium free benefits and pension plan.
The salary offered for this role is determined with consideration to various factors, including but not limited to: your work location, local labour market conditions, external market salary data, internal pay equity and the knowledge, skills, experience and anticipated proficiency in the role.

About The Wawanesa Mutual Insurance Company

Founded in 1896, The Wawanesa Mutual Insurance Company is one of Canada’s largest mutual insurers, 100% owned by its members, with more than $4.1 billion in annual revenue and $12.5 billion in assets. Headquartered in Winnipeg, Wawanesa is the parent company of Wawanesa Life, which provides life insurance solutions throughout Canada, and Western Financial Group, a leading national distributor of personal and business insurance. In March of 2026, Wawanesa entered into an agreement to acquire Everest Insurance Company of Canada to strengthen its commercial insurance capabilities and advance its long-term growth strategy.
Wawanesa proudly serves more than 1.8 million members and we are home to more than 3,000 employees across Canada. The company actively gives back to organizations that strengthen communities, donating more than $4 million annually to charitable organizations, including more than $2 million each year in support of people on the front lines of climate change. Learn more at wawanesa.com.
We are currently looking for dedicated, driven, and enthusiastic individuals who thrive in an environment that welcomes change and are looking for an opportunity for diverse experience and advancement on a growing team.

Job Overview

Under minimal supervision the Sr. Business Development Representative will; manage brokerage relationships between Wawanesa and brokerage network, develop and achieve targeted business goals with contracted brokers, and develop opportunities to grow the business with new brokerages and territories within the Saskatchewan and Manitoba region, all which reflect Wawanesa’s strategies.

Job Responsibilities

• Manage the brokerage relationship which includes; establishing and managing production results, setting and achieving growth and marketing plans based on individual brokerage plans and regional goals, and assessing a brokerages benefit or risk to regional goals.
• Act as the central liaison between Wawanesa and our brokers to ensure flow of communication and assist in solving any company/brokerage concerns.
• Accountable for achieving monthly scorecard targets related to lead generation and quoting and binding results within the assigned broker territory.
• Work effectively with functional departments and management teams to achieve plans and goals, which includes; training sessions, facilitating meetings with Wawanesa and brokerage staff, implementing underwriting plans, providing marketplace information, and directing claim or underwriting concerns to the appropriate channels at broker and Wawanesa offices.
• Maintain a strong understanding and knowledge of marketplace, products, brokerages, and competitors.
• Assess non contracted brokerage opportunities and territories to achieve growth and production plans.
• Liaison and coordinate efforts with all Marketing and Business Development departments as required.
• Perform other duties as assigned.

Qualifications

• 5+ years of experience in sales, business development, or wholesale distribution roles, ideally within relationship‑driven, target‑based environments focused on market expansion and revenue growth.
• Post‑secondary education in Business, Marketing, Communications, or a related field. CIP or CRM designation is an asset; equivalent experience will be considered.
• Experience in commercial and farm insurance is an asset.
• Proficient in Microsoft Office. Experience using and maintaining account information in CRM tools such as Salesforce is required.
• Strong planning and organizing skills involving goal setting and results measurement, with the ability to develop effective plans that define activities, resources and timelines.
• Strong presentation and training skills with the ability to effectively facilitate sessions and deliver powerful presentations.
• Strong verbal and written communication skills with the ability to express ideas clearly and ensure understanding.
• Strong team player who facilitates high morale by encouraging others to be excited, motivated, and enthusiastic.
• Insurance Designation considered an asset.
• Must have a clean drivers abstract.

Diversity Equity, Inclusion & Belonging

At Wawanesa, we are committed to Diversity, Equity, Inclusion and Belonging (DEIB) and believe that our strength lies in the diversity of our people – this is supported by having a representative workforce.
We welcome applications from all qualified candidates, including racialized persons, women, Indigenous Peoples, persons with disabilities, members of the 2SLGBTQIA+ community, gender-diverse and neurodiverse individuals, and anyone who can contribute to the further diversification of thought and ideas.
We aim to ensure our recruitment process is accessible to all candidates. If you require accommodations during any stage of the recruitment process, please reach out in confidence to [e-mail].
All Wawanesa job applicants are subject to Wawanesa's Privacy Policy.
Please note that the recruitment process for this position may involve the use of AI tools to screen, assess, or select applicants. All final decisions are taken or reviewed by human recruiters and human hiring leaders in compliance with all applicable legislation.