Senior Associate Brand Manager

Kimberly-Clark USA; Mississauga; Sur place; CAD 85 000 - 115 000; Plein temps

Résumé du poste

Kimberly-Clark invites a Senior Associate Brand Manager to drive the in-year delivery of business objectives for Family Care Bath Brands in Canada. The role executes marketing-mix strategies, product promotion, and commercial programs to meet consumer needs and financial goals, while coordinating with sales and agencies.

The successful candidate will lead advertising and consumer promotions, analyze market trends, and manage budgets, with 10–15% travel.

Qualifications

• Bachelor's degree or higher in business or related field.
• 5+ years of prior Marketing or relevant experience, ideally in CPG.
• Entrepreneurial, can-do attitude to find ways to break down growth barriers.
• Demonstrated positive energy to effectively represent Brand internally & externally.
• Motivated by challenges and possessing a robust sense of curiosity.
• Passionate about driving Brand growth by better meeting consumer needs.
• Ability to work independently and complete projects within required timeframes.
• Strong analytical acumen with strong collaboration, communication, and presentation skills.
• Strong knowledge and demonstrated use of advanced PC based applications (Windows, Word, Excel, PowerPoint).
• Ability to travel 10-15% of the time.

Responsabilités

• Drives delivery of brand business objectives including net sales, operating profit, gross margin & market share.
• Supports development and execution of 3-year brand operating plan, commercial programs, and annual plan delivery.
• Collaborates with sales strategy, customer teams and field representatives to develop and execute shopper marketing plans.
• Leads consumer promotions + digital, social and search ecosystem through development and execution of annual plans.
• Supports advertising post-program analysis to adjust investment strategies and ROI.
• Serves as one of the key contacts for internal and external relationships.
• Effectively manages advertising & consumer promotions, shopper marketing and trade budgets.
• Supports appropriate market analysis/research to understand customer needs and trends in the market.
• Analyzes and creates reports ongoing to understand competitive landscape, segment potential, profitability + drivers to track progress against business objectives and drive necessary actions to deliver on targets.
• Project lead for sku portfolio management, packaging, brand idea and other projects where U.S./Canada collaboration is required.
• Leads monthly business reviews for assigned brands; leveraging sales data to identify areas opportunity to drive growth plans.
• Other duties as assigned

Connaissances

Analytical thinking

Team collaboration

Communication

Presentation skills

Formation

Bachelor's degree or higher in business or related field

MBA in Marketing or related field

Outils

Excel

PowerPoint

Word

Description du poste

Senior Associate Brand Manager

Job Description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional® At Kimberly-Clark, it's all here for you-innovation, growth, and the chance to make a real impact.

About You

In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

Job responsibilities include:

The Senior Associate Brand Manager is accountable for the in-year delivery of business objectives for Kimberly-Clark Family Care Bath Brands (Cottonelle® Dry Bath, Cottonelle® Flushable Wipes and Scott® Dry Bath). They support the execution of marketing-mix (strategy, product, packaging, promotion, advertising, research) to ensure that Kimberly-Clark’s brands optimally meet identified consumer needs and financial objectives that will drive future growth. The Senior Associate Brand Manager proposes, develops, and implements Marketing plans, including product promotion, and commercial programs to drive brand awareness, product demand and generate market and channel traffic.

In this role, you will:

• Drives delivery of brand business objectives including net sales, operating profit, gross margin & market share
• Supports development and execution of 3-year brand operating plan, commercial programs, and annual plan delivery
• Collaborates with sales strategy, customer teams and field representatives to develop and execute shopper marketing plans
• Leads consumer promotions + digital, social and search ecosystem through development and execution of annual plans
• Supports advertising post-program analysis to adjust investment strategies and optimize return on investment on dollars spent as necessary to ensure business objectives are delivered + identify areas for continuous improvement
• Serves as one of the key contacts for all internal and external (advertising agency + vendor) relationships
• Effectively manages advertising & consumer promotions, shopper marketing and trade budgets
• Supports appropriate market analysis/research to understand customer needs and trends in the market
• Analyzes and creates reports ongoing to understand competitive landscape, segment potential, profitability + drivers to track progress against business objectives and drive necessary actions to deliver on targets
• Project lead for sku portfolio management, packaging, brand idea and other projects where U.S./Canada collaboration is required
• Leads monthly business reviews for assigned brands; leveraging sales data to identify areas opportunity to drive growth plans
• Other duties as assigned

To succeed in this role, you will need the following qualifications:

• Bachelor's degree or higher in business or related field
• 5+ years of prior Marketing or relevant experience, ideally in CPG
• Entrepreneurial, can-do attitude to find ways to break down growth barriers
• Demonstrated positive energy to effectively represent Brand internally & externally
• Motivated by challenges and possessing a robust sense of curiosity
• Passionate about driving Brand growth by better meeting consumer needs
• Ability to work independently and complete projects within required timeframes
• Strong analytical acumen with strong collaboration, communication, and presentation skills
• Strong knowledge and demonstrated use of advanced PC based applications (Windows, Word, Excel, PowerPoint)
• Ability to travel 10-15% of the time

Preferred Qualifications

• Undergraduate/Graduate Degree in Marketing or MBA
• Able to work in a matrix organization driving collaboration across functions, geographies & businesses
• Project leadership (medium to large-scale projects)
• Strong Digital, Social or eCommerce Marketing Execution Experience
• Leading/developing self and coaching other employees
• Demonstrated ability to drive insights and action from data analysis
• Knowledge and demonstrated use of data access tools (Nielsen Market track)
• Supporting complex business negotiations

Led by Purpose. Driven by You.

Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.

Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see https://www.mykcbenefits.com/ca/newhire