Senior Analyst, Campaign Delivery

Bank N.A.; Toronto; On-site; CAD 56,000 - 120,000; Full time

Job summary

BMO Financial Group is seeking a Senior Analyst in its Marketing group to lead direct-to-consumer campaigns. You will work with Leads Management, develop technical specs, and produce campaign data files while ensuring data quality and regulatory compliance.

You will manage multiple projects, translate business requirements into technical solutions, and collaborate with internal partners to drive impactful marketing initiatives across channels.

Qualifications

• Minimum 3 years of campaign or database marketing experience.
• Experience with CRM, campaign design and development.
• Analytical thinker with strong problem solving.

Responsibilities

• Develop and execute direct to consumer campaigns.
• Prepare customer lists to meet technical requirements.
• Automate campaigns with recurring workflows.
• Identify issues and recommend improvements.
• Manage project timelines and deliverables.
• Communicate status with Campaign Production Manager and partners.
• Conduct campaign data audits to ensure accuracy.

Skills

SFMC

SAS

SQL

Unica Campaign

Requirements translation

Analytical skills

Communication skills

Job description

Application Deadline

11/09/2026

Address

33 Dundas Street West

Job Family Group

Marketing

Senior Analyst Overview

The Senior Analyst will have experience working with marketing databases and building and automating complex direct marketing campaigns that drive the business forward. Working with Leads Management, responsibilities include implementing campaign data requirements developed by internal business partners, developing technical specifications, producing and quality-testing campaign data files, identifying and remediating issues along the campaign workflow, and managing relationships with stakeholders. This is a fast-paced environment that requires the ability to manage several campaign projects simultaneously. It is essential to have strong communication and project management skills. The Senior Analyst will develop a deep understanding of the campaign management tool and the content of the data warehouse. The right candidate must enjoy and excel at problem-solving, troubleshooting, and root cause analysis.

What you will be doing

• Develop and execute direct to consumer campaigns:
• Review and analyze campaign business requirements and produce Technical Implementation Plans
• Prepare customer lists with campaign management toolset to meet the requirements of documented technical requirements
• Build potentially recurring campaigns with automation in mind and automate campaigns as required
• Identify issues and make recommendations for campaign improvement
• Manage project timelines and key deliverable dates
• Establish a two-way working relationship with internal partners and proactively communicate project status updates to Campaign Production Manager, Leads Manager, Measurement Analysts and Product & Marketing business partners
• Conduct campaign technical audits and review data output to ensure accuracy

Process management

• Support the lead generation cycle by monitoring file execution processes and ensure final output meets regulatory requirements, is complete and available for execution by internal systems and external vendors
• Ensure campaign requirements have documented business partner approval prior to file development and execution.
• Make recommendations to streamline, enhance and improve overall operations
• Engage in knowledge transfer with other Campaign Analysts to ensure projects are transferable
• Trouble shoot critical issues, as required, to ensure the lead generation cycle remains on track and provide required support to Campaign Managers
• Contribute to campaign definition documentation and template library to support standardization of customer data extracts
• Act as a project leader for small to medium sized projects

What we are looking for

Knowledge :

• Minimum 3 years of campaign or database marketing experience
• Working knowledge of customer relationship management, campaign design and development
• Solid and proven background in business process improvement
• Experience in data analytics, developing and executing direct marketing campaigns, analyzing marketing campaigns and initiatives
• Knowledge of financial services industry preferred

Skills :

• High level of proficiency in SFMC, SAS, SQL, Unica Campaign or equivalent
• Can translate business strategies into technical requirements
• In-depth analytical and problem solving skills
• Possess excellent interpersonal skills, and have proven written and verbal communication skills
• Solid organizational and time management skills and ability to multi-task
• Ability to prioritize, handle multiple tasks, quickly shift between competing and sometimes conflicting priorities in a high pressure, fast-paced environment
• Manage expectations and multiple complex projects simultaneously

Salary

$55,500.00 - $120,000.00

Pay Type

Salaried

The above represents BMO Financial Group's pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group's expected target for the first year in this position.

BMO Financial Group's total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more