Senior Analyst, B2B Marketing

MasterCard; Toronto; On-site; CAD 100,000 - 125,000; Full time

Job summary

An established industry player is on the lookout for a Senior Analyst in Product Portfolio Marketing to drive marketing strategies for their Security Solutions portfolio. This role is pivotal in crafting compelling messaging and value propositions that resonate with diverse customer segments. The ideal candidate will leverage their expertise in product lifecycle management and competitive positioning to support product launches and marketing campaigns. Join a dynamic team that values innovation and collaboration, where your contributions will directly impact business growth and customer engagement in the B2B payments space.

Qualifications

• Proven experience in product marketing, especially in B2B payments.
• Strong understanding of competitive positioning and value propositions.

Responsibilities

• Support development of messaging and value propositions for the portfolio.
• Collaborate with marketing teams to create customer-focused messaging.

Skills

Product Marketing

B2B Payments

Competitive Analysis

Customer Research

Messaging Development

Job description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.

Title and Summary

Senior Analyst, B2B Marketing Job Description Summary

Senior Analyst, Product Portfolio Marketing
Portfolio: Security Solutions

Job Summary:
We are seeking a results-driven and experienced Senior Analyst of Product Portfolio Marketing to support the team in leading the marketing strategy for one of our key Services Portfolios. Reporting to the Director of Product Portfolio Marketing – Security Solutions, this is an essential support function helping execute and manage the marketing approach for the portfolio. The Senior Analyst will work closely with the Director and cross-functional teams, including product management, sales, and regional marketing, to ensure that the portfolio’s value propositions and differentiators resonate with target audiences and drive business growth. The ideal candidate will have an understanding of product lifecycle management, competitive positioning, and market trends, as well as experience developing tailored marketing strategies for diverse customer segments.

Key Responsibilities:

• Support Director in development of compelling messaging and value propositions that differentiate the portfolio in the market. Conduct regular competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs.
• Support the execution of product launches and campaigns, and development of use case playbooks for the portfolio.
• Collaborate with integrated marketing teams to translate product features into customer-focused messaging that resonates with specific buyer personas.
• Manage and maintain key marketing assets.

Qualifications:

• Proven experience in product marketing, preferably in a B2B payments environment.
• Experience working with cross-functional teams, including product, sales, and regional marketing teams.
• Strong understanding of competitive product positioning and crafting compelling value propositions.
• Experience delivering and assessing creative content across channels including presentations, sales materials, digital, and videos.

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [e-mail] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks come with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.