Senior Analyst, Ancillary Revenue - 18 Month Term

WestJet Group; Calgary; On-site; CAD 90,000 - 130,000; Full time

Job summary

WestJet Group is seeking a Senior Analyst, Ancillary Revenue in Calgary to own and optimize a revenue portfolio. You will balance commercial performance, customer experience, and operational considerations while partnering with leaders across Commercial, Digital, Operations, Pricing, Technology, and Finance.

The role requires a Bachelor's degree with 5+ years in a commercial or analytical function; advanced proficiency in Excel, SQL, Alteryx, Tableau/Power BI, and PowerPoint.

Qualifications

• Bachelor's degree in business or related field; MBA/CFA/CPA are strong assets.
• Advanced data analysis skills and proficiency with SQL, Alteryx, Tableau/Power BI.
• Excel power user with ability to craft persuasive decks in PowerPoint.

Responsibilities

• Own the revenue portfolio as the commercial owner, understanding product performance and market dynamics.
• Act as SME for ancillary products, pricing, demand, and industry trends; advise leadership.
• Develop robust financial models and business cases for investments and initiatives.
• Analyze large datasets to identify trends, insights, risks, and opportunities; translate into actionable recommendations.
• Partner with cross-functional teams to launch and optimize initiatives.

Skills

Analytical thinking

Commercial mindset

Attention to detail

Education

Bachelor's degree (Business, Economics, Mathematics)

MBA, CFA, CPA or equivalent

Tools

Excel

SQL

Alteryx

Tableau

Power BI

PowerPoint

Job description

The Opportunity

Travel is about more than just getting from A to B; it's about where your story takes off. As our new Senior Analyst, Ancillary Revenue, you will be the business owner and subject matter expert for one of our ancillary revenue streams. This is more than an analytics role. You will manage a portfolio as if it were a small business, balancing commercial performance, customer experience, operational considerations, and competitive positioning. Working closely with leaders across Commercial, Digital, Operations, Pricing, Technology, and Finance, you will be accountable for understanding every aspect of your product's performance and ensuring it continues to deliver value for both guests and the business. If you are a commercial thinker who loves aviation and wants to see your strategy come to life, this is your runway.

What You Will Do

• Own the Business: Act as the commercial owner for your revenue portfolio, maintaining a deep understanding of product performance, market dynamics, customer behavior, and revenue trends. Continuously identify opportunities to improve revenue, profitability, and guest experience.


• Be the Subject Matter Expert: Become the organization's expert on ancillary products, policies, pricing, customer demand, competitive practices, and industry trends. Provide trusted recommendations and guidance to leaders and stakeholders across the organization.


• Build the Business Case: Lead development of robust financial models and business cases to support strategic investments, product changes, and commercial initiatives.


• Turn Data into Decisions: Analyze large and complex datasets to identify trends, customer insights, risks, and opportunities. Translate findings into clear, actionable recommendations that drive commercial outcomes.


• Lead Cross-Functional Execution: Partner with Digital, Technology, Marketing, Contact Centre, Revenue Management, Finance, and Airport teams to successfully launch and optimize initiatives.


• Influence Leaders: Prepare executive-level presentations and recommendations for senior leadership. Communicate complex findings with clarity and confidence, enabling informed business decisions.

What You Bring to the Table

• The Basics: A Bachelor's degree (Business, Economics, Mathematics, or similar) and 5+ years of experience in a commercial or analytical role. An MBA, CFA, CPA, or equivalent advanced professional designation is considered a strong asset.


• The Toolkit: You are an Excel power user, have advanced data analysis skills (SQL, Alteryx, Tableau/Power BI), and can craft a persuasive deck in PowerPoint.


• The Mindset: You are curious, commercially minded, and detail oriented. You are comfortable taking ownership and accountability for business outcomes. You don't just find problems; you propose solutions.

The Passion

You have a genuine interest in aviation and want to understand the mechanics of airline revenue.