Senior Agentic Demand Generation Manager

ABSORB; Calgary; Remote; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Remote-first

Health and wellness benefits

Equipment allowance

Career growth and internal mobility

DEI programs

Job summary

Absorb Software is seeking a senior growth marketer to build a new AI-enabled demand channel from the ground up. You will own strategy, experiments, and the commercial results, working closely with our Marketing AI & Analytics team to define audiences, signals, and automation.

You will also evaluate platforms, develop outreach, and run rapid experiments to scale what works, with a focus on clear handoffs to Sales and measurable impact on pipeline.

Qualifications

• Experience building a B2B demand or growth channel from nothing with measurable results.
• Hands-on experience with modern GTM tooling and outbound platforms.
• Strong B2B messaging instincts targeting senior HR, L&D, or operations buyers.

Responsibilities

• Build the channel from the ground up: audiences, signals, messaging, offers, sequencing and tooling.
• Partner with AI and analytics team to define data, scoring and automation capabilities.
• Evaluate external platforms and decide buy/build/combination strategies.
• Develop and test outreach: messaging, offers, channels and cadence.
• Run fast experiments, scale what works and retire what doesn’t.
• Determine AI automation scope and how it integrates with the process.
• Measure incremental pipeline and commercial impact with analytics.
• Maintain deliverability, brand, privacy and compliance standards.
• Collaborate with Sales for engaged prospect handoffs.

Skills

Founding marketer

GTM tooling

ABM messaging

Experimentation

SQL basics

Tools

SQL

APIs

No-code automation

AI-enabled outbound platforms

Job description

"The Marketing team is poised for unprecedented growth and opportunity. We're in a very unique position where we've experienced tremendous success but are far from exhausting the whitespace around us. There is a unique opportunity to join a rising organization and make a significant and immediate impact." Mark Lynch - Senior Director, Demand Generation

Absorb is building a new AI-enabled demand generation channel to reach buyers our existing programs do not. The channel does not exist today. We are looking for someone to build it from the ground up: identifying the right audiences and signals, standing up the initial programs, developing the outreach, running the experiments, and turning what works into a repeatable source of incremental pipeline.

This is a hands-on senior individual-contributor role with no direct reports. You will have budget and latitude in how the channel is built, and you will work closely with our Marketing AI & Analytics team, which owns the more technical parts of the stack. In the first year, much of the work will be yours to do directly. You will own the strategy and the commercial results.

What you’ll do:

• Build the channel from the ground up: audiences, signals, messaging, offers, sequencing and the supporting tooling.

• Partner with our AI and analytics team to define and develop the data, scoring and automation capabilities the program needs.

• Evaluate external platforms and determine where to buy, build or combine the two.

• Develop and test the outreach directly: messaging, offers, channels and cadence.

• Run a fast experimentation loop, scaling what works and retiring what does not.

• Determine where AI should automate, augment or remain out of the process.

• Measure incremental pipeline and commercial impact rigorously, in partnership with our analytics team.

• Maintain deliverability, brand, privacy and compliance standards for the program.

• Establish how the program works with Sales, including the handoff of engaged prospects.

What you’ll bring:

• Experience building a B2B demand or growth channel from nothing — as a founding marketer, early growth hire, founder or in a small agency — with results you can point to.

• Hands-on experience with modern GTM tooling: contact and intent data, enrichment, automation and AI-enabled outbound platforms. You are comfortable setting these up yourself.

• Strong B2B messaging instincts and a track record of outreach that generates engagement from senior HR, L&D or operations buyers.

• A track record of using experimentation, segmentation and data to improve performance, and the analytical judgment to distinguish activity from genuine commercial impact.

• Enough technical fluency to be largely self-sufficient — light SQL, APIs, no-code automation — and to work effectively with data and AI teams.

• Working knowledge of email deliverability, privacy and compliance considerations relevant to outbound marketing.

• Comfort with ambiguity and limited process, and a bias toward shipping and learning over extended planning.

Are you ready to become an Absorber?

What we offer:

• Fully remote-first work with flexible work arrangements


• Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location


• New Hire Equipment Allowance and monthly Flex Allowance to support your success


• Endless opportunity for career growth and internal mobility


• Employee driven DE&I programs

Who are we?

Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. Absorb is a cloud-based learning management system (LMS) engineered to inspire learning and fuel business productivity. Our online learning platform combines forward-thinking technology built to scale as our customer’s organizations grow. We empower learners to enrich their lives, workplaces and communities.

Our values are simple:

• We achieve exceptional results by genuinely caring about each other and the work we do


• We’re united, and we grow through our commitment to elevating continual learning!

Absorb is proud to be an equal opportunity employer, we celebrate diversity and are committed to creating a safe and inclusive environment for all our people. All employment decisions are based on business needs, job requirements and individual qualifications. In the event a current Absorb employee would like to apply for this role they will inform their supervisor prior to submitting their application. Successful candidates for this position will be subject to pre-employment background screening, including a criminal record check and must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship.

Should you require any accommodation during the recruitment process, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, please contact us at [e-mail]

We use AI tools to support our recruitment process, such as organizing applications and highlighting potential matches based on role requirements. While these tools help streamline our review, all screening and final hiring decisions are made by our recruitment team. We encourage candidates to apply authentically and not rely solely on AI-generated responses in their applications.

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