Senior Advisor, Product Marketing

iA Financial Group; Toronto; On-site; CAD 87,000 - 115,000; Full time

Benefits offered by this job

Competitive benefits

Flexible insurance & telemedicine

Pension plan & employee share program

Vacation, wellness, and development

Employee Assistance Program

Discounts on iA products

Ergonomic furniture program

Job summary

iA Financial Group is seeking a Senior Advisor, Product Marketing to lead the strategy, positioning, and growth of our group insurance and savings solutions. You will develop go-to-market plans, analyze market trends, and define compelling value propositions and customer journeys to support launches and lifecycle initiatives.

You will collaborate across Canada with product teams, lead cross-functional programs, and ensure programs align with business priorities while driving measurable impact.

Qualifications

• Minimum eight years of experience in strategic marketing or product marketing.
• Bachelor’s degree in Marketing; Master’s degree is an asset.
• Knowledge of financial products and group insurance/savings is preferred.
• Strong project management, organizational skills, and ability to manage multiple priorities.

Responsibilities

• Develop and execute integrated go-to-market strategies across channels.
• Analyze market trends and competitive intelligence to guide product development.
• Define value propositions, customer journeys, messaging, and positioning.
• Design growth and product lifecycle strategies including cross-sell/upsell and ABM.
• Optimize product pages and digital presence to maximize engagement.
• Lead large-scale strategic projects with cross-functional stakeholders.
• Advise leadership on performance indicators and marketing effectiveness.

Skills

Strategic marketing

Product marketing

Go-to-market strategies

Market analysis

Value propositions

Customer journeys

Messaging & positioning

Cross-functional collaboration

Project management

English proficiency

Education

Bachelor's degree in Marketing

Master's degree (asset)

Tools

Microsoft Office

Job description

## Senior Advisor, Product MarketingApply: Quebec, Quebec: Montreal, Quebec: Toronto, Ontario: Full time: Posted Today: End Date: October 23, 2026 (6 days left to apply): JR10027536## **Job Description**Build the Future with UsAre you passionate about strategic marketing, solution development, and looking to contribute to an organization whose purpose is to help clients feel confident and secure about their future? As a Senior Advisor, Product Marketing, you will play a key role in the positioning, commercialization, evolution, and growth of our group insurance and savings solutions.This is a unique opportunity to leverage your strategic mindset, influencing skills, and product marketing expertise within an organization recognized for its people-first, collaborative, and innovative culture. You will contribute directly to initiatives that drive business growth, enhance the client experience, and strengthen the visibility and value of our solutions.\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_What You’ll Accomplish with UsAs a Senior Advisor, Product Marketing, you will be at the heart of our mission. Your key responsibilities will include:* Develop and execute integrated go-to-market strategies across digital and traditional channels, aligned with business priorities and strategic objectives.* Analyze market trends, competitive intelligence, and performance data to identify opportunities and challenges, and provide recommendations for product development, enhancement, and commercialization.* Define value propositions, customer journeys, key messaging and positioning, to support product launches and growth initiatives.* Design and implement growth and product lifecycle strategies, including customer nurturing, cross-selling, upselling, and account-based marketing (ABM) initiatives.* Optimize the digital presence of products by overseeing the evolution of product pages and landing pages to maximize engagement, conversion, and user experience.* Lead large-scale strategic projects from planning through delivery, ensuring stakeholder alignment, adherence to timelines, budgets, and quality standards.* Act as a strategic advisor to leadership and internal teams while defining performance indicators, measuring marketing effectiveness, and identifying opportunities for continuous improvement and business growth.\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_What Will Help You Succeed in This RoleWe are looking for someone who:* Is recognized for their strategic vision and ability to develop and implement complex marketing strategies aligned with business objectives.* Has solid experience in strategic marketing, product marketing, and solution development.* Demonstrates strong analytical, market intelligence, and synthesis capabilities to support informed decision-making.* Stands out through strong business acumen, influential leadership, and the ability to collaborate effectively with diverse stakeholders.* Excels at developing compelling presentations and communicating strategic recommendations to a variety of audiences.* Demonstrates a strong ability to collaborate within cross-functional teams and build lasting partnerships.* Has a minimum of eight (8) years of relevant experience in a similar strategic marketing or product marketing role.* Holds a bachelor’s degree in Marketing; a master’s degree is considered an asset.* Has knowledge of financial products and/or group insurance and savings products.* Is recognized for strong project management, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.* Is proficient with the Microsoft Office Suite and comfortable working with data and performance metrics.* Has an excellent command of the English language, as the individual will be required to collaborate daily with business lines and product teams across Canada on projects and strategic initiatives. Proficiency in French is considered an asset.\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_Why You’ll Love Working With Us* A work environment where learning and development are combined with a collective pursuit of excellence.* Artificial intelligence tools available to everyone, helping increase personal effectiveness and support organizational growth.* A role that allows you to contribute directly to digital transformation and the responsible adoption of artificial intelligence.* A multidisciplinary team where collaboration, experimentation, and innovation are central to success.* A healthy, safe, equitable, and inclusive environment where everyone can reach their full potential.* The opportunity to work in a hybrid environment supported by flexibility and access to inspiring and innovative workspaces.\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_Competitive Benefits* Flexible group insurance coverage and telemedicine services.* Competitive pension plan and employee share purchase program.* Vacation program, wellness days, and personal development days.* Employee and Family Assistance Program.* Ergonomic furniture program.* Performance bonus.* Discounts on iA products, and much more!\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_Apply Today and Take the Lead in Your Career, Where Your Talent Truly Matters!\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_Hesitant to Apply?At iA, we believe in potential and value diverse experiences. If this role inspires you, we encourage you to apply. Your place may be with us, and we look forward to getting to know you!*The typical hiring range for this position is between $87,902 and $115,371 ; base salary may vary depending on knowledge, skills, years of experience, and internal equity.*