Senior Advisor, Product Marketing

Iaawg; Quebec; Hybrid; CAD 88,000 - 115,000; Full time

Benefits offered by this job

Flexible group insurance coverage

Competitive pension plan

Vacation & wellness days

Employee Assistance Program

Ergonomic furniture program

Performance bonus

Discounts on iA products

Job summary

iA Financial Group is seeking a Senior Advisor, Product Marketing to shape the positioning, commercialization, evolution, and growth of our group insurance and savings solutions across Canada. You’ll influence strategic decisions, lead go-to-market programs, and collaborate with cross-functional teams to enhance client experience and solution visibility.

The role requires eight+ years in strategic or product marketing, a Marketing degree (master’s asset), and strong analytical and storytelling

Qualifications

• Bachelor’s degree in Marketing; master’s degree is an asset.
• 8+ years of relevant experience in strategic or product marketing.
• Experience with financial products and group insurance and savings products.
• Strong analytical, market intelligence and synthesis capabilities.
• Excellent presentation skills and ability to influence stakeholders.

Responsibilities

• Develop and execute integrated go-to-market strategies across digital and traditional channels.
• Analyze market trends, competitive intelligence and performance data to identify opportunities and drive growth.
• Define value propositions, customer journeys, key messaging and positioning for launches.
• Design and implement growth and lifecycle strategies including ABM initiatives.
• Optimize product pages and landing pages to maximize engagement and conversions.
• Lead large-scale strategic projects from planning through delivery with stakeholder alignment.

Skills

Strategic marketing

Product marketing

Solution development

Analytical skills

Storytelling & presentations

Stakeholder collaboration

Project management

English proficiency

French proficiency (asset)

Education

Bachelor's degree in Marketing

Master's degree (asset)

Tools

Microsoft Office Suite

Job description

Build the Future with Us Are you passionate about strategic marketing, solution development, and looking to contribute to an organization whose purpose is to help clients feel confident and secure about their future? As a Senior Advisor, Product Marketing, you will play a key role in the positioning, commercialization, evolution, and growth of our group insurance and savings solutions. This is a unique opportunity to leverage your strategic mindset, influencing skills, and product marketing expertise within an organization recognized for its people-first, collaborative, and innovative culture. You will contribute directly to initiatives that drive business growth, enhance the client experience, and strengthen the visibility and value of our solutions.

What You’ll Accomplish with Us

• Develop and execute integrated go-to-market strategies across digital and traditional channels, aligned with business priorities and strategic objectives.
• Analyze market trends, competitive intelligence, and performance data to identify opportunities and challenges, and provide recommendations for product development, enhancement, and commercialization.
• Define value propositions, customer journeys, key messaging and positioning, to support product launches and growth initiatives.
• Design and implement growth and product lifecycle strategies, including customer nurturing, cross-selling, upselling, and account-based marketing (ABM) initiatives.
• Optimize the digital presence of products by overseeing the evolution of product pages and landing pages to maximize engagement, conversion, and user experience.
• Lead large-scale strategic projects from planning through delivery, ensuring stakeholder alignment, adherence to timelines, budgets, and quality standards.
• Act as a strategic advisor to leadership and internal teams while defining performance indicators, measuring marketing effectiveness, and identifying opportunities for continuous improvement and business growth.

What Will Help You Succeed in This Role

• Is recognized for their strategic vision and ability to develop and implement complex marketing strategies aligned with business objectives.
• Has solid experience in strategic marketing, product marketing, and solution development.
• Demonstrates strong analytical, market intelligence, and synthesis capabilities to support informed decision-making.
• Stands out through strong business acumen, influential leadership, and the ability to collaborate effectively with diverse stakeholders.
• Excels at developing compelling presentations and communicating strategic recommendations to a variety of audiences.
• Demonstrates a strong ability to collaborate within cross-functional teams and build lasting partnerships.
• Has a minimum of eight (8) years of relevant experience in a similar strategic marketing or product marketing role.
• Holds a bachelor’s degree in Marketing; a master’s degree is considered an asset.
• Has knowledge of financial products and/or group insurance and savings products.
• Is recognized for strong project management, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.
• Is proficient with the Microsoft Office Suite and comfortable working with data and performance metrics.
• Has an excellent command of the English language, as the individual will be required to collaborate daily with business lines and product teams across Canada on projects and strategic initiatives.
• Proficiency in French is considered an asset.

Why You’ll Love Working With Us

A work environment where learning and development are combined with a collective pursuit of excellence.

Artificial intelligence tools available to everyone, helping increase personal effectiveness and support organizational growth.

A role that allows you to contribute directly to digital transformation and the responsible adoption of artificial intelligence.

A multidisciplinary team where collaboration, experimentation, and innovation are central to success.

A healthy, safe, equitable, and inclusive environment where everyone can reach their full potential.

The opportunity to work in a hybrid environment supported by flexibility and access to inspiring and innovative workspaces.

Competitive Benefits

• Flexible group insurance coverage and telemedicine services.
• Competitive pension plan and employee share purchase program.
• Vacation program, wellness days, and personal development days.
• Employee and Family Assistance Program.
• Ergonomic furniture program.
• Performance bonus.
• Discounts on iA products, and much more!

The typical hiring range for this position is between $87,902 and $115,371 ; base salary may vary depending on knowledge, skills, years of experience, and internal equity.

Location(s) Quebec / 1080, Grande Allee West Other Possible Location(s) Montreal / 1981 McGill College AvenueToronto / 26 Wellington Street East

Company iA Financial Group

Posting End Date 2026-09-21

Company Overview

iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management. With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate. At iA, we’re invested in you. * iA Financial group includes the following entities: iA Services financiers, iA assurance auto et habitation, iA Gestion privée de patrimoine, PPI Management, Investia, iA Gestion de placements, Prysm, iA Clarington, Michel Rhéaume et associés, Garanties Nationales, WGI Manufacturing, WGI Service Plan Division, Lubrico, iA Financement auto

Our Commitment to Diversity and Inclusion

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability. Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs. As a reflection of our employees’ appreciation and engagement, iA once again stands out this year as one of Canada’s top employers according to Forbes. In 2026, iA Financial Group also ranks 1st among major publicly traded Canadian insurers. At iA Financial Group, our differences make us unique. We are committed to supporting and celebrating diversity because we believe that it is by bridging our differences that we will be stronger. Our employees’ wellbeing is our priority. We are also committed to creating a stimulating and safe work environment, in addition to offering a real work-life balance with our flexible work model. As a reflection of our employees’ appreciation, iA has been ranked as one of the top employers in Canada in 2023 by Glassdoor and Forbes.