Senior Advisor, Product Marketing

Industrial Alliance Insurance and Financial Services Inc; Quebec; Hybrid; CAD 88,000 - 115,000; Full time

Benefits offered by this job

Flexible group insurance

Competitive pension plan

Vacation program and wellness days

Employee and Family Assistance Program

Ergonomic furniture program

Performance bonus

Discounts on iA products

Job summary

Industrial Alliance Insurance and Financial Services Inc seeks a Senior Advisor, Product Marketing to shape go-to-market strategy for group insurance and savings solutions. You will lead cross-functional teams, craft compelling value propositions, and guide product lifecycle initiatives across Canada.

You will analyze market trends, drive growth initiatives, and optimize digital product pages while partnering with leadership to track performance and drive business outcomes.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Minimum eight (8) years of relevant strategic/product marketing experience.
• Knowledge of financial products and/or group insurance and savings products.
• Excellent English skills; French is a plus.

Responsibilities

• Develop and execute integrated go-to-market strategies across digital and traditional channels.
• Analyze market trends and performance data to inform product development and commercialization.
• Define value propositions, customer journeys, and messaging for launches and growth.
• Design growth and lifecycle strategies including cross-selling and ABM initiatives.
• Oversee digital product presence to maximize engagement and conversions.
• Lead large-scale strategic projects with stakeholder alignment and budget adherence.
• Act as strategic advisor to leadership and measure marketing effectiveness.

Skills

Strategic marketing

Product marketing

Solution development

Leadership

Presentation skills

Cross-functional collaboration

Data analysis

Project management

Education

Bachelor’s degree in Marketing

Master’s degree (asset)

Tools

Microsoft Office

Job description

Build the Future with Us

Are you passionate about strategic marketing, solution development, and looking to contribute to an organization whose purpose is to help clients feel confident and secure about their future? As a Senior Advisor, Product Marketing, you will play a key role in the positioning, commercialization, evolution, and growth of our group insurance and savings solutions.

This is a unique opportunity to leverage your strategic mindset, influencing skills, and product marketing expertise within an organization recognized for its people-first, collaborative, and innovative culture. You will contribute directly to initiatives that drive business growth, enhance the client experience, and strengthen the visibility and value of our solutions.

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What You’ll Accomplish with Us

As a Senior Advisor, Product Marketing, you will be at the heart of our mission. Your key responsibilities will include:

• Develop and execute integrated go-to-market strategies across digital and traditional channels, aligned with business priorities and strategic objectives.

• Analyze market trends, competitive intelligence, and performance data to identify opportunities and challenges, and provide recommendations for product development, enhancement, and commercialization.

• Define value propositions, customer journeys, key messaging and positioning, to support product launches and growth initiatives.

• Design and implement growth and product lifecycle strategies, including customer nurturing, cross-selling, upselling, and account-based marketing (ABM) initiatives.

• Optimize the digital presence of products by overseeing the evolution of product pages and landing pages to maximize engagement, conversion, and user experience.

• Lead large-scale strategic projects from planning through delivery, ensuring stakeholder alignment, adherence to timelines, budgets, and quality standards.

• Act as a strategic advisor to leadership and internal teams while defining performance indicators, measuring marketing effectiveness, and identifying opportunities for continuous improvement and business growth.

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What Will Help You Succeed in This Role

We are looking for someone who:

• Is recognized for their strategic vision and ability to develop and implement complex marketing strategies aligned with business objectives.

• Has solid experience in strategic marketing, product marketing, and solution development.

• Demonstrates strong analytical, market intelligence, and synthesis capabilities to support informed decision-making.

• Stands out through strong business acumen, influential leadership, and the ability to collaborate effectively with diverse stakeholders.

• Excels at developing compelling presentations and communicating strategic recommendations to a variety of audiences.

• Demonstrates a strong ability to collaborate within cross-functional teams and build lasting partnerships.

• Has a minimum of eight (8) years of relevant experience in a similar strategic marketing or product marketing role.

• Holds a bachelor’s degree in Marketing; a master’s degree is considered an asset.

• Has knowledge of financial products and/or group insurance and savings products.

• Is recognized for strong project management, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.

• Is proficient with the Microsoft Office Suite and comfortable working with data and performance metrics.

• Has an excellent command of the English language, as the individual will be required to collaborate daily with business lines and product teams across Canada on projects and strategic initiatives. Proficiency in French is considered an asset.

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Why You’ll Love Working With Us

• A work environment where learning and development are combined with a collective pursuit of excellence.

• Artificial intelligence tools available to everyone, helping increase personal effectiveness and support organizational growth.

• A role that allows you to contribute directly to digital transformation and the responsible adoption of artificial intelligence.

• A multidisciplinary team where collaboration, experimentation, and innovation are central to success.

• A healthy, safe, equitable, and inclusive environment where everyone can reach their full potential.

• The opportunity to work in a hybrid environment supported by flexibility and access to inspiring and innovative workspaces.

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Competitive Benefits

• Flexible group insurance coverage and telemedicine services.

• Competitive pension plan and employee share purchase program.

• Vacation program, wellness days, and personal development days.

• Employee and Family Assistance Program.

• Ergonomic furniture program.

• Performance bonus.

• Discounts on iA products, and much more!

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Hesitant to Apply?

At iA, we believe in potential and value diverse experiences. If this role inspires you, we encourage you to apply. Your place may be with us, and we look forward to getting to know you!

The typical hiring range for this position is between $87,902 and $115,371 ; base salary may vary depending on knowledge, skills, years of experience, and internal equity.