Senior Advisor, GO Market Development

Metrolinx; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

Metrolinx, a government agency in Ontario, seeks a Senior Advisor to lead the identification and monitoring of GO Transit travel markets across the Greater Golden Horseshoe. You will develop market intelligence products to inform transit investment, service expansion, and network development decisions.

You will leverage diverse data sources and collaborate with forecasting, corridor development, service planning, and strategy teams to ensure market insights shape executive recommendations and

Qualifications

• Degree in Urban and Regional Planning, Geography, Economics, Public Policy, Business, Transportation Planning, Data Science, Statistics, Marketing, or related field, or equivalent experience.
• Experience in transportation planning, land use planning, urban economics, strategic market analysis or related field.
• Experience translating complex data into actionable business or investment recommendations.

Responsibilities

• Lead identification, assessment, and monitoring of GO Transit travel markets across the Greater Golden Horseshoe.
• Develop and maintain market intelligence products and dashboards for growth analysis.
• Integrate census data, travel surveys, mobility data, and forecasting outputs to support decision-making.
• Identify new data sources, tools, and methodologies for market opportunities.
• Analyze demographic, employment, land use, and real estate trends to identify ridership growth opportunities.
• Assess transportation implications of major development proposals and growth initiatives.
• Provide strategic advice and recommendations on future GO markets and investment opportunities.
• Lead technical studies related to market research and growth forecasting.
• Collaborate with forecasting, corridor development, service planning, and strategy teams to ensure actionable insights.
• Develop reports and executive materials to support senior management decisions.

Skills

Market analysis

Data analytics

Stakeholder management

Executive communication

GIS / spatial analysis

Forecasting

Education

Urban planning / Geography / Economics / Public Policy / Business

Data science / Statistics

Tools

GIS

Dashboards

Job description

Metrolinx is connecting communities across the Greater Golden Horseshoe. Metrolinx operates GO Transit and UP Express, as well as the PRESTO fare payment system. We are also building new and improved rapid transit, including GO Expansion, Light Rail Transit routes, and major expansions to Toronto’s subway system, to get people where they need to go, better, faster and easier. Metrolinx is an agency of the Government of Ontario.

At Metrolinx, equity, diversity and inclusion are essential to living our values of serving with passion, thinking forward and playing as a team.

Our GO Market Development Team is seeking a Senior Advisor to lead the identification, assessment, and monitoring of emerging and future travel markets that will shape future of GO Transit demand and inform long-term investment decisions. The Senior Advisor will be responsible for developing strategic market intelligence products that support transit investment, service expansion, and network development decisions.

What will I be doing?

• Lead the identification, assessment, and monitoring of future and emerging GO Transit travel markets across the Greater Golden Horseshoe (GGH).
• Develop and maintain GO Transit growth intelligence products, including market dashboards, development monitoring programs, and strategic growth analyses.
• Leverage and integrate a wide range of data sources, including census data, travel surveys (e.g., TTS), mobility/cell phone data, forecasting outputs, and other emerging datasets to support market intelligence and decision-making.
• Identify and evaluate new and innovative data sources, tools, and methodologies to strengthen GO Transit's understanding of evolving travel behaviors and emerging market opportunities.
• Analyze demographic, employment, land use, economic development, and real estate trends to identify future opportunities for GO Transit ridership growth.
• Assess the transportation implications of major development proposals, transit‑oriented communities, employment areas, growth centres, and regional growth initiatives.
• Develop strategic advice and recommendations regarding future GO markets, travel demand trends, and investment opportunities.
• Lead and manage technical studies related to market research, growth forecasting, and market opportunity assessments.
• Collaborate with forecasting, corridor development, service planning, and strategy teams to ensure market intelligence informs decision‑making.
• Develop reports, briefing notes, presentations, and executive materials to support senior management decision‑making on future transit investments.
• Monitor industry trends and best practices in growth forecasting, urban development, economic development, and transportation market analysis.

What Skills and Qualifications Do I Need?

• Completion of a degree in Urban and Regional Planning, Geography, Economics, Public Policy, Business, Transportation Planning, Data Science, Statistics, Marketing, or a related discipline, or an equivalent combination of education and experience.
• Demonstrated experience/training in transportation planning, land use planning, urban economics, strategic market analysis, consumer analytics, demand forecasting, or a related field.
• Experience assessing market demand, identifying growth opportunities, and translating complex data into actionable business or investment recommendations.
• Experience working with and integrating large datasets from multiple sources to identify trends, forecast demand, and support strategic decision‑making.
• Proficiency with GIS, spatial analysis, databases, dashboarding, and quantitative analytical tools; ability to integrate and interpret complex datasets to support strategic planning initiatives.
• Strong understanding of demographic, employment, housing, economic, consumer, or travel demand trends and their relationship to market growth is considered an asset.
• Knowledge of municipal planning processes, growth management frameworks, transportation systems, or regional development trends is considered an asset.
• Excellent stakeholder management and relationship‑building skills.
• Strong project management experience.
• Exceptional written communication and executive presentation skills.

Don’t Meet Every Requirement?

We are also committed to offering reasonable accommodation to job applicants in accordance with applicable legislation. If you require assistance or an accommodation at any point during the hiring process, please contact us at: 416-202-5601 or email [e-mail].

Accommodation:

Metrolinx is an equal opportunity employer and committed to a diverse and inclusive workforce. We are also committed to offering reasonable accommodation to job applicants in accordance with applicable legislation. If you require assistance or an accommodation at any point during the hiring process, please contact us at: 416-202-5601 or email [e-mail].

Application Process

All applicants must be legally entitled to work in Canada. Metrolinx will be using email to communicate with you for all job competitions. It is your responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time‑sensitive correspondence, we recommend that you check your email regularly. If no response is received, we will assume you are no longer interested in pursuing the opportunity. Please be advised that a Criminal Record Check may be required of the successful candidate.

For Internal applicants, with the recent implementation of the Internal Mobility Policy, the internal recruitment process has changed for non‑union roles. Candidates must be in their current role for 12 months prior to applying for another role and each applicant must be in good standing (not participating in a Performance Improvement Plan). Please review all provisions of the policy before submitting your application.

Should it be determined that any background information provided is misleading, inaccurate or incorrect, Metrolinx reserves the right to discontinue with the consideration of your application.

We thank all applicants for their interest, however, only those selected for further consideration will be contacted.

WE ARE AN EQUITABLE AND INCLUSIVE EMPLOYER.

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