Senior Account Manager - AdFarm

RR46; Guelph; Hybrid; CAD 80,000 - 90,000; Full time

Benefits offered by this job

Health benefits

Dental benefits

Vision benefits

RRSP contributions

Health Spending Account

Cell phone reimbursement

Hybrid work environment

Job summary

AdFarm is seeking a Senior Account Manager to join our team in a hybrid environment. You will lead client relationships, drive strategic planning, and manage budgets and KPIs for our agriculture-focused portfolio.

This role requires agency experience, strong communication, and team leadership to deliver integrated campaigns. You’ll partner with strategists and project managers to develop plans, present creative direction, and ensure on-time, on-budget results across multiple channels.

Qualifications

• 5+ years of experience in professional client relationship management.
• Agency experience is a MUST.
• Ability to plan and strategize at a senior level within advertising for the Agriculture Industry (Seed and Seed Treatments).
• Extensive experience managing a Client Budget Control Report (BCR), including forecasting and monthly invoicing.
• A persuasive and confident approach to creative projects.
• Excellent written and oral communication skills.
• Effective team management capabilities.
• A keen attention to detail and budgetary restraints.
• Familiarity with creative processes and digital platforms.
• Willingness to note trends and develop ideas.
• Ability to work as an authoritative figure in a busy team.

Responsibilities

• Lead strategy and planning meetings with clients and internal teams.
• Proofread copy, proofs, and other media for accuracy and QC.
• Lead the client portfolio and manage ongoing relationships and opportunities.
• Develop integrated client communications plans aligned with budgets and timelines.
• Define KPIs with analytics and report results to clients and internal teams.
• Maintain high urgency in client engagements and nurture long-term partnerships.
• Coordinate with Strategist and PM to ensure scope adherence.
• Oversee forecasting and monthly invoicing in the Budget Control Report (BCR).

Skills

Client relationships

Agency experience

Strategic planning

Budget management

Creative pitching

Communication

Team leadership

Attention to detail

Digital advertising

Industry trends

Leadership

Job description

You don’t make it 40+ years in this business without good people behind you. At AdFarm, we are driving the evolution of agriculture, and it starts with hiring the right individuals.

We are the bridge between farmers and the brands that serve them. Companies come to us for strategic planning, creative services, public relations, media planning, marketing science, content creation and research. If you’re ready to be a part of a team that does these things, and does them well, we should chat.

We partner with everyone from crop protection, nutrition and seed companies to technology, sustainability, food and animal health brands. If you’re in that space, or want to head that direction, this role will be a great fit.

You will love it here if you follow these GUIDEPOSTS:

Are you being agile?
Responding quickly to changes—from the client and in the marketing world. Making actionable decisions. Doing whatever it takes to get it done well—on time and on budget. Developing and following processes that allow for even greater effectiveness.

Are you being smart?
Right from the start. Knowing when to ask, when to act and when to use all of your resources to solve a problem? Investing in yourself to keep up with the ever-evolving world of our clients—and our communications industry.

Are you being helpful?
Pitching in when it counts and doing whatever it takes to do an amazing job for your clients. Having direct and difficult conversations when necessary. Setting clear expectations for you, your supervisor and those you supervise.

As the Senior Account Manager, within our largest Agency portfolio, you’ll love coming to work every day if you Get, Want, and have the Capacity to be accountable to the following:

• Lead Manage and hold people Accountable (LMA)
• Client Relationships
• Organic Growth
• Billings
• Annual Budgeting & Forecasting

You’ll have success here if you value clear processes and feel qualified to do the following things:

• Understand the client’s wants and bridge the gap between creative and client to lead to the most successful solution
• Gather brief from client and engage AdFarm’s strategy hub for strategic development and resource planning
• Work collaboratively with the team for a strategic plan to be laid out no matter how big or small the project/campaign, future checkpoints to be determined as a group
• Alongside the Strategist the Sr AM will lead the composition and presentation of the strategic direction with the client and will get client approval
• Sr AM writes the brief, reviews with the Strategist collects assets or specs if needed
• Sr AM to develop an integrated client communications plan, based on the discipline’s (creative, PR, digital, media, Ag-Intel) recommendations, consistent with the creative brief, client’s requirements, budget and timelines
• Clearly define KPI’s with internal Marketing Data Science Analyst and client to establish correct measurement goals and tracking to those set KPI’s. Report results back to client and lead reiteration of KPIs, if required.
• Serve as the primary client contact always engaging with a high sense of urgency and continually nurturing to grow the client relationship and opportunity for AdFarm
• Strategically identify current and future client service requirements through establishing rapport and building stronger relationships with current and potential clients
• Continuously stay on top of industry issues, technologies, and opportunities. Leveraging information from the Strategy hub.
• Participate in industry events
• Attend internal project review meetings representing the client. Provide feedback and next steps to the internal resource team for execution.
• Take meeting notes when with the client, relay and decipher the relevant info from client meeting notes, to the internal team through WorkFront
• Confirm estimate approvals before project kick-offs
• Partnering with Strategist and Project Management to insure adherence to the scope of work
• Project post-mortem with PM and possible client to gauge customer satisfaction
• Managing Client Budget Control Report (BCR), including forecasting, and monthly invoicing
• Assist the PM with day-to-day development of advertising activities with approved plans. Ensure that progressive stages are approved with adequate time to meet schedules, reporting any changes to the DCS.
• Acquire knowledge of client’s business so that marketing and advertising problems and opportunities may be anticipated
• Completion of annual “Strategic Account Plan” for each assigned client with support from the DCS
• Lead strategy and planning meetings
• Proofread copy, proofs, and other media for accuracy, last line of Quality Control before being sent to the client
• Lead the client portfolio and any AM's under this account

We train our team to help them succeed, and everyone on our team helps with our success. In this role, you’ll need to come to the table with the following skills and qualifications:

• 5+ years of experience in professional client relationship management
  
• Agency experience is a MUST
  
• The ability to plan and strategize at a senior level within advertising for the Agriculture Industry (Seed and Seed Treatments) is a MUST
• Extensive and proven ability to Manage a Client Budget Control Report (BCR), including forecasting, and monthly invoicing
• A persuasive and confident approach to creative projects
• Excellent written and oral communication skills
• Effective team management capabilities
• A keen attention to detail and budgetary restraints
• Full awareness of creative processes and techniques—including digital platforms
• The willingness to note relevant trends and develop ideas
• The ability to work as an authoritative figure in a busy team

The salary range for this role is $80,000 - $90,000 per year. All eligible employees will receive health, dental, and vision benefits, annual automatic 3% RRSP contributions, a Health Spending Account, Health and Cell Phone Reimbursements, and we can offer a Hybrid working environment with a wonderful group of top talent individuals. Culture is everything for us and so we do our best to hire according to alike values and mutual respects.

We are a TEAM and we are looking for like-minded individuals that are eager to contribute as such.